Lab Coat Agents Podcast
Tune in to the Lab Coat Agents Podcast to explore the science of real estate with industry-leading agents and innovators. Hosted by Jeff Pfitzer alongside Tristan Ahumada and Nick Baldwin, this show delivers real-world strategies, from lead generation and AI tools to market shifts and mindset, with fresh episodes released weekly. Whether you’re new to real estate or a seasoned pro, this podcast equips you with practical insights to grow, adapt, and win.
Episodes
Key topics inc...
SUMMARY
This episode explores the intersection of automation and human connection: AI tools speeding up research, improving lead quality, and reducing operational load, paired with the growing need for empathy-based leadership. It covers changes in lead distribution, debates over PPC and Zillow’s new direction, and the importance of kindness and healthy confrontation in building stronger teams.
BULLETED HIGHLIGHTS
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Summary:
Real estate agents face more skepticism than ever—this episode explores how to rebuild trust through smarter marketing, consistent social media engagement, and genuine personal branding.
Highlights:
Actionable Insights
* Consumer psychology is critical in crafting long-term real estate marketing strategies.
* Negative buyer sentiment stems from over-competition and lack of personalized experience.
* Personal ...
With a wave of retirements and a massive wealth transfer underway, this episode dives into how real estate professionals can build lasting businesses, retain clients for life, and leverage AI to stay ahead in a changing market.
Highlights
Real Estate Shifts + Opportunities
* 25% of NAR agents are 65+, signaling a coming industry shift
* Legacy agent acquisition systems are crucial for smooth exits
* Younger agents have a wi...
Summary
This episode explores practical solutions for real estate agents to strengthen client trust, communicate value, and stay competitive amidst legal challenges and tech disruptions.
Highlights
Competing in a Commission-Challenged Market:
* Agents need stronger messaging around their role and contributions
* Tools like digital presentations and closing reports are vital
* Adapting to consumer expectations and legal c...
Summary
The conversation tackles NAR’s Clear Cooperation Policy and how some brokerages may be skirting the rules. It explores market inequities, delayed marketing exemptions, and the DOJ’s ongoing scrutiny of real estate practices. Strategies for thriving in niche markets are also discussed.
Highlights
* Clear Cooperation Policy mandates full MLS submission for transparency.
* Compass and others may be sidestepping the ru...
SUMMARYUnpack how AI tools are transforming real estate marketing—from automating content creation to managing social media strategies with tools like Simplified and Jasper.
HIGHLIGHTS
* AI tools like Jasper, RealEstateContent.ai, and Lately help automate real estate content and streamline marketing.
* Consistent social media activity is essential to understanding audience preferences and driving engagement.
* Tools like Sim...
Summary
Explore how to integrate AI into daily real estate tasks, from content creation to personalized outreach. Get practical tips on using ChatGPT, automating emails, and building a strong personal brand while staying ahead of tech trends.
Highlights:
** Real estate pros can use AI tools for writing posts, designing websites, and managing outreach.
** Personalized follow-ups (calls/texts) are key to boosting engagement an...
Summary:
Discover how consistent routines, strategic lead generation, and emotional intelligence can unlock success in real estate—even during slow markets. Learn how blending personal storytelling with professional growth fosters stronger client connections and builds a sustainable career.
Highlights:
* Categorizing leads by readiness supports targeted outreach.
* Neighborhood engagement builds off-market opportunity pipelin...
Rocket Mortgage just acquired Redfin, and the impact could reshape the real estate and mortgage industry. What does this mean for agents, loan officers, and consumers?
In this video, we break down:
* Why Rocket overpaid for Redfin
* The role of data, AI, and automation in the merger
* How this move pushes Rocket further into purchase loans
* What happens to Redfin agents (and how Rocket may eliminate salaries)
* How this co...
Summary:
Sam Goodwin, a seasoned traveler who has visited 180 countries, recounts his harrowing experience of being held hostage in Syria for nine weeks, including 27 days in solitary confinement. He shares insights on resilience, gratitude, and cultural understanding, reflecting on his reintegration, the power of personal connections, and lessons that apply to both life and business.
Highlight
Surviving captivity: 9 weeks a...
Summary
Mastering Social Media for Real Estate Success
This episode explores how social media can be a game-changer in real estate prospecting. Insights include leveraging platforms for client outreach, building a personal brand, and maintaining long-term engagement. The transition from teaching to real estate is also discussed, emphasizing how educational skills aid in guiding first-time homebuyers. The importance of mentorship...
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