The Atlas Rose Podcast

Twenty years ago, when Chrissy Bernal's twins went viral, she had to learn PR in real time without a roadmap. That crash course became the foundation of Be a Better Brand, Chrissy’s personal branding agency helping business owners bridge the gap between what they've earned and what their position in the market. 

But building a career around highly custom, relationship-driven marketing offerings creates a challenge most p...

“We’re not doing marketing.” 

Raise your hand if you’ve ever heard a small business owner say that 🙋

Even if you’re not “doing” marketing, every email you send, every sales call you make – really, every touchpoint with a prospect or customer…that’s all marketing. The question isn’t whether you’re marketing, but it’s whether or not you’re do...

The hardest part of being a fractional CMO isn't creating the strategy or even the tactical execution. It's building trust with clients who resist change, forget the ‘why’, and make you feel like you're constantly running defense. 

Wendy Wilburn knows that dynamic well, but more importantly, she knows how to break the cycle. She's  the founder of Wendistry, her fractional practice, and a Certified StoryBrand ...

You grow companies for a living, but your own business gets the crumbs.

The fractional executive space has grown 57% since 2020, which means more competition, more noise, and more pressure to land clients while serving the ones you already have. Most fractional CMOs are riding revenue highs and scrambling through the lows, usually alone, with no real system and no one to call when a client goes sideways.

In this episode, Branden, M...

Too often, marketing is treated as the "department of pretty things" or quick fixes, rather than strategic drivers of business growth. In this episode of the Atlas Rose Podcast, we’re joined by Mitch Lewandowski, a Certified Pinnacle Guide, to discuss how to claim your seat in the boardroom by integrating into the business’s operating system rather than just pitching another campaign.

Mitch challenges the belief that m...

Hey, small business marketers, ever feel like you’re chasing the next big thing—LinkedIn posts, lead gen tools, or some shiny new tactic—without a clear plan? In Episode 03 of the Atlas Rose Podcast, we’re diving into why that chaos happens and how a solid methodology can fix it. Monica Spieles, Randi Beth Burton, and I break down the trap of cookie-cutter marketing, the power of asking the right questions, ...

Hey everyone, Branden O'Neil here from Atlas Rose. In this episode, we unpack why marketing got kicked out of the boardroom and turned into a crapshoot of tactics and false promises. From its roots in ancient Mesopotamia bazaars to today's self-inflicted wounds by overhyped marketers, we dive into how the industry broke itself and left small businesses frustrated and stuck. We talk real strategy: starting with business goals, align...

Hey folks, Branden here from Atlas Rose. In our kickoff episode, we dive deep into why so many small business owners feel stuck and frustrated with marketing – from shady consultants to overnight CMOs and the social media silver bullet myth. We share our methodology that's helped hundreds of businesses build trust, get clear on their persona, and shout real differentiators from the rooftops. No fluff, just real talk on creati...