The Atlas Rose Podcast
The Atlas Rose Podcast is where small business owners and leaders come to cut through the noise of marketing confusion and finally get clarity on what works. Hosted by Branden O’Neil, alongside Randi Beth Burton and Monica Spieles, each episode tackles the real frustrations business owners face—plateaus, and wasted dollars on silver-bullet tactics. What You’ll Hear on the Show Straight talk about broken marketing practices—why social media isn’t a silver bullet, how marketing lost its seat in the boardroom, and why one-size-fits-all campaigns fail. Actionable frameworks and methodology that let you fix problems once, instead of reinventing the wheel. Stories from the trenches, drawing on Atlas Rose’s work across industries and the lessons learned from both wins and problem clients. Entertaining, candid conversation that feels like sitting at the table with trusted advisors—complete with humor, real-life analogies, and practical takeaways.
Episodes
Too often, marketing is treated as the "department of pretty things" or quick fixes, rather than strategic drivers of business growth. In this episode of the Atlas Rose Podcast, we’re joined by Mitch Lewandowski, a Certified Pinnacle Guide, to discuss how to claim your seat in the boardroom by integrating into the business’s operating system rather than just pitching another campaign.
Mitch challenges the belief that marketing le...
Hey, small business marketers, ever feel like you’re chasing the next big thing—LinkedIn posts, lead gen tools, or some shiny new tactic—without a clear plan? In Episode 03 of the Atlas Rose Podcast, we’re diving into why that chaos happens and how a solid methodology can fix it. Monica Spieles, Randi Beth Burton, and I break down the trap of cookie-cutter marketing, the power of asking the right questions, and why you’ve gotta sto...
Hey, small business marketers, ever feel like you’re chasing the next big thing—LinkedIn posts, lead gen tools, or some shiny new tactic—without a clear plan? In Episode 03 of the Atlas Rose Podcast, we’re diving into why that chaos happens and how a solid methodology can fix it. Monica Spieles, Randi Beth Burton, and I break down the trap of cookie-cutter marketing, the power of asking the right questions, and why you’ve gotta sto...
Hey everyone, Branden O'Neil here from Atlas Rose. In this episode, we unpack why marketing got kicked out of the boardroom and turned into a crapshoot of tactics and false promises. From its roots in ancient Mesopotamia bazaars to today's self-inflicted wounds by overhyped marketers, we dive into how the industry broke itself and left small businesses frustrated and stuck. We talk real strategy: starting with business goals, align...
Hey everyone, Branden O'Neil here from Atlas Rose. In this episode, we unpack why marketing got kicked out of the boardroom and turned into a crapshoot of tactics and false promises. From its roots in ancient Mesopotamia bazaars to today's self-inflicted wounds by overhyped marketers, we dive into how the industry broke itself and left small businesses frustrated and stuck. We talk real strategy: starting with business goals, align...
Hey folks, Branden here from Atlas Rose. In our kickoff episode, we dive deep into why so many small business owners feel stuck and frustrated with marketing – from shady consultants to overnight CMOs and the social media silver bullet myth. We share our methodology that's helped hundreds of businesses build trust, get clear on their persona, and shout real differentiators from the rooftops. No fluff, just real talk on creating a f...
Hey folks, Branden here from Atlas Rose. In our kickoff episode, we dive deep into why so many small business owners feel stuck and frustrated with marketing – from shady consultants to overnight CMOs and the social media silver bullet myth. We share our methodology that's helped hundreds of businesses build trust, get clear on their persona, and shout real differentiators from the rooftops. No fluff, just real talk on creating a f...
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