mastered. The Business Of Music

Tera Lee Flaman’s (who many of us know as TL) career has taken her from singer-songwriter to radio host to artist manager, giving her a unique perspective on nearly every corner of the Canadian music industry.

Tera Lee and Logan sit down to talk about the ins and outs of artist management; from building trust and communication between artists and managers, to knowing when it’s time for artists to bring a manager on board. 

TL shares ...

D-Rawk-Tiddles, also known as Danny Strong, has worn many hats in the music industry, from artist to radio promoter and educator (literally - she's a professor at Fanshawe College). Her path into radio promotion wasn’t exactly planned, but it’s led to a rewarding career helping artists navigate one of the most misunderstood parts of the business.

Danny and Logan sit down to unpack the world of radio promotion for independent ar...

Trevor Whittamore, like many music industry pros, started as a fan and lover of music.

He started his then music blog, now media and management company, back when he was in university. It quickly evolved into music promotion, events, bringing DJs to London, Ontario, and so much more. 

Trevor now works with artists and labels along the spectrum, from early and emerging, to some of Canada's stars. 

Trevor and his team work on socia...

Amanda Kind has built a career as both a celebrated artist and a sought-after vocal coach, helping singers at every stage of their journey unlock their full potential. With a background that spans multiple genres and years of performance experience, Amanda brings a unique perspective to the craft of singing.

Amanda and Logan sit down to talk about the realities of vocal coaching—what it is, what it isn’t, and why it matters for arti...

Noah Derksen has been making his way across Canada, the U.S., and Europe for over a decade, playing everywhere from living rooms and coffee shops to festivals and established venues. His thoughtful songwriting and grassroots approach have allowed him to build a career one show at a time.

Noah and Logan sit down to talk about the realities of touring as an independent artist. From booking your own shows, creating connections with ven...

Content is something many artists struggle with. Whether it's social media content, the quality of video you're creating, or the direction of your visuals.

Jenna caught up with Connor Scheffler, CCMA-nominated Creative Director to talk about authenticity in your content, how to do it yourself, and what content to prioritize at different stages of your career. Connor has worked at record labels and with a number of artists ...

Adam Gonshor started his career in journalism at just eighteen years old. Name drop interviews include Taylor Swift and Hilary Duff. Unfortunately, given the years these were recorded, there are no behind the scenes of these video interviews.

Schooling for journalism taught Adam he actually wanted to be on the other side of the table in these conversations. 

Working in marketing and publicity for a number of years at one of Canada’s ...

Parker Graye is one of Canada’s leading independent country artists. Her drive has landed her on major stages like Boots and Hearts, participation in SiriusXM’s Top of the Country program, the coveted iHeartFutureStar and multiple Top 40 songs at country radio (Good at Gettin’ Gone, Rally Around - Sully Burrows, Love and Hate - Annika Catharina), and millions of organic streams.

Not bad for a 100% independent artist.

Parker and Logan...

Patrick Guay has been around the music industry. Starting in a band himself, his humble beginnings involved eating cold Chef Boyardee straight out of the can in a van while on tour across Canada.

Patrick worked across labels in marketing and management, before finding his home at Evenko nine years ago. Patrick is the Senior Manager, Booking, Concerts and Events, playing a huge role in the lineups you see for LASSO and Osheaga. Their...

Mike Denney started his music business career in marketing and sales, after attending Harris Institute. 

First and foremost a music lover, Mike has spent his career breaking artists, putting Canadian country acts on the road, and so much more.

From his early days at Sony Music to founding MDM Recordings, Mike shares invaluable insights on navigating the challenges of the music business, the importance of networking, and the evolving ...

Joelle May’s career has spanned across public relations, label management, events, and more. One area she’s worked in for over a decade is sync and licensing. 

And I know what you’re thinking - wtf is sync and licensing? This is exactly why we thought it’d be great to sit down with Joelle and really unpack that.

Joelle has placed music across television, video games, and commercials in North America and Europe.

In this episode, we get...

Your journey to mastering the music industry starts here.

mastered. by Front Porch Music is your insider’s guide to building a successful music career. In every episode, hosts Jenna and Logan sit down with industry experts — from record label execs and booking agents to vocal coaches, marketing pros, and more — to give you the tools, tips, and strategies you need to navigate the music business with confidence.

Whether you’re releasin...