Healthcare Marketing Executive
Healthcare Marketing Executive brings you intimate conversations with the most influential marketing executives who are transforming healthcare. Co-hosted by Saul Marquez and Alexis Anderson at Outcomes Rocket, this podcast goes beyond the surface to explore how elite healthcare marketing leaders are driving meaningful change, setting new industry standards, and creating campaigns that truly matter.
Episodes
The future of healthcare marketing is not just about reaching the right audience. It is about earning trust through better stories, cleaner data, and smarter use of AI.
In this episode, Craig Cook, Chief Marketing Officer of Business Solution Partners, joins Saul live from DeviceTalks Boston to discuss how BSP helps medtech, biopharma, and biotech companies manage quality, traceability, compliance, and operations through NetSuite-...
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In healthcare marketing, the brands that stand out are the ones that still feel human.
In this episode, Jakub Grajcar, Head of Marketing at Talkie.ai, shares why personality, connection, and authenticity matter more than ever in an AI-driven world. He talks about his journey from software and agency work into healthcare marketing, how Talkie.ai is helping medical practices reduce front-desk overload with AI medical reception...
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Healthcare marketing is no longer just about rankings and traffic. It is about making your brand understandable to both people and AI.
In this episode, Bryan Cush, Co-Founder and President of Tidal Health Group, discusses why structured data and schema are critical in an era of chat-based search, AI agents, and more informed healthcare consumers. He shares how his personal experience managing his mother’s chronic condi...
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Healthcare marketing is most effective when it stays grounded in patient impact, embraces change thoughtfully, and turns complex data into something clinicians can actually use.
In this episode, Grace Anderson, Principal Product Marketing Manager at Medtronic Acute Care & Monitoring, shares how her journey from higher education and financial services led her into healthcare marketing with a deeper sense of purpose. She explore...
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Healthcare companies waste enormous time chasing the wrong opportunities, and AI can change that only if it is built specifically for the realities of healthcare commercialization.
In this episode, Bruce Brandes, Board Chairman of WhaleHawk, discusses why healthcare sales teams often spend too much time pursuing deals that were never likely to close in the first place. He explains how WhaleHawk was created to help organizations be...
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Marketing in healthcare works best when you build trust, prove impact, and stay flexible instead of betting on long-range plans.
In this episode, Colin Hung, editor-in-chief of the Swaay.Health Marketing Community, explains how the free, sponsor-supported publication shares practical stories, trends, and best practices across healthcare marketing through articles, videos, and interviews. He describes why he attends dozens of...
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February 17, 2026 • 15 mins
The biggest leverage in modern B2B growth is knowing exactly who is on your website, not just which company they work for.
In this episode, Adam Robinson, Founder and CEO of RB2B, explains how person-level website visitor identification is reshaping B2B marketing, sales, and founder-led growth. He breaks down why account-level tools fail to close the loop on real revenue and how identifying individual buyers enables faster pipelin...
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Engaging underserved populations requires meeting people where they are, not where the system would like them to be.
In this episode, Zach Zobel, Senior Director at Sober Sidekick, discusses how data-driven personalization, trust-building, and rapid experimentation are transforming engagement in substance use disorder recovery. Broadcasting live from HLTH 2025, he shares how partnerships with Medicaid plans helped re-engage over o...
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As healthcare continues to evolve rapidly, the conversation shifts from what is innovative to how that innovation is communicated and governed.
In this episode, Robbie Dorius, Head of Media at HLTH, talks about the dominance of AI in healthcare, stressing the need for governance and guardrails rather than just innovation. He emphasizes that healthcare media's role is to simplify complex issues, improving literacy and patient advoc...
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Trust, not hype, is the real currency of effective healthcare marketing.
In this episode, Kennan O’Connell, Senior Marketing Manager for Canary Speech, shared her unconventional journey into healthcare marketing, stressing that precision, compliance, and human-centered storytelling are more crucial than overpromising or making flashy claims. She explained that in regulated B2B environments, credibility is built by carefully ...
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Engaging people in healthcare is not about impressions or technology alone, but about driving real behavioral impact through human-centered experiences.
In this episode, Chandra Osborn, Chief Experience Officer at AdhereHealth, explores how behavioral science drives more effective healthcare marketing, product design, and engagement strategies. She explains why being “uncomfortably specific” about desired behaviors lea...
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AI is reshaping healthcare marketing at a pace so rapid that traditional planning timelines no longer make sense, and the teams that adapt will lead the industry forward.
In this episode, Michelle Park, Global Head of Healthcare & Life Sciences Marketing for UST, explores how AI, agentic workflows, and evolving market expectations are reshaping the marketer’s role in healthcare. She notes that at HLTH 2025, AI emerged no...
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A defining insight from this conversation is that great healthcare marketing starts with purpose: every message must be true, and it must help.
In this episode, Kisme Williams, program director of the HLTH Foundation, discusses her transition into healthcare marketing, the universal power of storytelling, and why purpose-driven communication is essential for equity. She highlights the Foundation’s focus on inclusive healthca...
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Bold, human marketing wins in healthcare when prevention meets convenience and taste guides the work.
In this episode, Kala Weeks, Vice President of Marketing and Communications at Reperio Health, shares how she’s bringing full at-home preventive diagnostics, with instant results and same-visit telehealth consultations, directly to consumers to increase access and reduce friction. Drawing on her psychology background, ...
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You don’t need to sacrifice creativity for compliance; healthcare marketing can be both innovative and responsible.
In this episode, Lindsay Alexander, Strategy Lead for EMS & ASC Channels at Medtronic Acute Care & Monitoring, explores how agility, storytelling, and collaboration are transforming healthcare marketing. Drawing on her journalism background, she emphasizes storytelling as the foundation of trust and cre...
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Understanding the seller’s journey is just as vital as mastering the buyer’s journey.
In this episode, Bryan Bowles, Vice President of Marketing at GHX, shares how aligning marketing with sales begins by truly understanding the seller’s perspective. Drawing from his experience in healthcare systems, analytics, and product management, he emphasizes practicality, customer voice, and authentic relationship-building ...
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Empathy isn’t a soft skill, it’s a strategic advantage in healthcare marketing.
In this episode, Tiffany Burnett, Chief Marketing Officer at KLAS Research, shares how blending data with empathy can transform how healthcare organizations communicate, connect, and build trust. Drawing from her experience in both acute care and research, she explains that true marketing goes beyond storytelling, it honors the real experie...
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September 8, 2025 • 12 mins
Healthcare marketers are the unsung heroes driving awareness, innovation, and impact in the industry. We're brining them from backstage to frontstage!
In this episode, Alexis Anderson and Saul Marquez introduce the Healthcare Marketing Executive podcast, highlighting the need for a community dedicated to healthcare marketers and sharing survey insights from over 1,200 professionals on AI adoption. They discuss how marketers are u...
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