Healthcare Marketing Executive
Healthcare Marketing Executive brings you intimate conversations with the most influential marketing executives who are transforming healthcare. Co-hosted by Saul Marquez and Alexis Anderson at Outcomes Rocket, this podcast goes beyond the surface to explore how elite healthcare marketing leaders are driving meaningful change, setting new industry standards, and creating campaigns that truly matter.
Episodes
September 17, 2026 • 2 mins
Adobe reported a 57% engagement lift from an AI-selected creative treatment. Saul Marquez explains why that number can rise while your market position erodes, using a 2024 Science Advances study in which AI-assisted writers produced better stories that were also more similar to each other. For healthcare marketers, the collapse of the production barrier means positioning is now the only thing left to compete on.
Key takeaways:
...
Listen
Watch
Mark as Played
September 10, 2026 • 4 mins
Healthcare converts leads at roughly 13%, and cycles stretch 35% longer when multiple stakeholders have to approve. Saul Marquez argues the root cause sits earlier than most teams look: an ICP built from bed count and EMR platform instead of buying readiness. Here is what a situational ICP looks like and how to rebuild yours from ten deals you already closed.
Key takeaways:
Average MQL to SQL conversion in healthcare sits ne...
Listen
Watch
Mark as Played
September 3, 2026 • 3 mins
A rep spends two hours personalizing an ABM email, earns a strong open rate, and gets zero replies. Saul Marquez explains why that outcome is a thinking problem rather than a copy problem, and lays out the Specificity Test and the six-question Account Strategy Brief that separate personalization from relevance. Essential listening for teams selling into committees of six to ten healthcare stakeholders.
Key takeaways:
Persona...
Listen
Watch
Mark as Played
August 27, 2026 • 3 mins
Saul Marquez breaks down why healthcare executives who comment on every headline stay invisible where it counts. 56% of buyers use thought leadership to evaluate vendors, yet most leaders spread themselves across eight topics and own none. Inside: the three-topic system that turns commentary into authority.
Key takeaways:
73% of decision-makers trust thought leadership over traditional marketing materials (2024 Edelman-LinkedI...
Listen
Watch
Mark as Played
August 20, 2026 • 2 mins
A mid-size healthtech company can spend up to $500,000 on a single HIMSS presence and still walk away with no pipeline number to show for it. In this episode, Saul Marquez breaks down why the problem isn't the event, it's the missing commercial motion around it, and lays out the four-part playbook that turns conference spend into traceable revenue.
Key takeaways:
A full HIMSS presence for a mid-size healthtech company runs $...
Listen
Watch
Mark as Played
August 13, 2026 • 2 mins
Saul Marquez breaks down why one number in a new agentic AI survey matters more than the ones ranked above it. Thirty-one percent of B2B go-to-market leaders name change management friction as a barrier, and it hides inside almost every other problem on the list. In healthcare, where cycles are long and systems are fragmented, that friction is where revenue quietly leaks out.
Key takeaways:
31% of UK and US B2B GTM leaders n...
Listen
Watch
Mark as Played
August 6, 2026 • 4 mins
We surveyed 861 marketing and PR professionals with Health Podcast Library, and one number explains everything wrong with branded podcasting right now: 45.8% of companies without a show say the reason isn't budget or talent, it's that they don't believe podcasts work. In this 60-second breakdown, Saul Marquez explains why the skeptics aren't wrong, they're just responding to evidence that doesn't exist, and what medtech and healtht...
Listen
Watch
Mark as Played
July 30, 2026 • 1 min
Discover a smarter approach to healthcare marketing that leverages a continuous content loop. Instead of one-and-done posts, learn how to build a self-sustaining content system that maximizes effort and impact.
Key topics:
The common exhaustion cycle of healthcare marketing teams
Introduction to the content flywheel concept
How to repurpose content across different channels efficiently
The benefits of building...
Listen
Watch
Mark as Played
July 23, 2026 • 2 mins
In this episode, Saul explores the importance of maintaining the human voice in content creation amid the rise of AI-generated content. He emphasizes that authenticity and lived experience are key differentiators that only humans can provide, especially in the healthcare sector.
Key Topics:
The impact of AI on content creation and the risk of sameness
Why the human voice remains a critical differentiator
Balancing ...
Listen
Watch
Mark as Played
July 16, 2026 • 2 mins
In this episode, Saul Marquez dives into the complexities of healthcare sales pipelines, highlighting the importance of understanding all decision-makers involved. Discover how to move beyond traditional pipelines and develop a comprehensive buyer map to close more deals and build lasting relationships.
Key Topics:
The reality of multi-stakeholder decision-making in healthcare sales, with nearly 60% of organizations involvin...
Listen
Watch
Mark as Played
Bringing a breakthrough medical device to market takes more than strong science. It requires trust, education, evidence, and a clear understanding of how patients and physicians make decisions.
In this episode of Healthcare Marketing Executive, Ankit Shah, Vice President of Marketing at SetPoint Medical, discusses what it takes to commercialize innovative medical technologies in today's complex healthcare environment. Drawing on h...
Listen
Watch
Mark as Played
July 9, 2026 • 2 mins
Earned media should not disappear after publication. It should help move the pipeline.
In this episode of Healthcare Marketing Executive, Saul Marquez concludes his three-part series on using PR as a pipeline acceleration tool by addressing a common breakdown in healthcare marketing: earned media often generates visibility but never reaches the sales team. He highlights findings from the 2026 Benchmark on AI Visibility and Revenue...
Listen
Watch
Mark as Played
Healthcare marketing is not just about visibility. It is about trust, language, timing, and understanding the realities of the people receiving the message.
In this episode of Healthcare Marketing Executive, Kate Karlsson, Founder and CEO of Systole Media, explains why healthcare marketing requires a fundamentally different approach than marketing in other industries. Drawing on her experience as both an ICU nurse and healthcare c...
Listen
Watch
Mark as Played
July 2, 2026 • 4 mins
PR is not just a brand awareness activity in healthcare. It should be built around the buyers you want to reach.
In this episode of Healthcare Marketing Executive, Saul Marquez, CEO at Outcomes Rocket, shared a crucial mindset shift for medtech and health tech leaders who only activate PR for funding rounds or product launches. He explains that this traditional approach misses a massive opportunity to use PR as a direct go-to-mark...
Listen
Watch
Mark as Played
June 30, 2026 • 12 mins
The biggest performance unlock in medtech marketing comes from building a smarter data strategy, not just running more campaigns.
In this episode, Aaron Burnett, CEO of Wheelhouse DMG, joins Saul live from DeviceTalks Boston to discuss how privacy-first digital marketing is evolving in medtech and healthcare. Aaron shares how regulatory maturity, first-party data, and better measurement are helping organizations improve marketing ...
Listen
Watch
Mark as Played
June 23, 2026 • 3 mins
Trust is not just part of the healthcare sales process. It determines whether you get considered in the first place.
In this episode of Healthcare Marketing Executive, I break down why visibility alone is not enough in healthcare marketing. A buyer may delete three vendor emails before 9 a.m., but when she hears a company name from someone she trusts, sees that brand in a credible publication, or listens to a leader explain the pr...
Listen
Watch
Mark as Played
The future of healthcare marketing is not just about reaching the right audience. It is about earning trust through better stories, cleaner data, and smarter use of AI.
In this episode, Craig Cook, Chief Marketing Officer of Business Solution Partners, joins Saul live from DeviceTalks Boston to discuss how BSP helps medtech, biopharma, and biotech companies manage quality, traceability, compliance, and operations through NetSuite-...
Listen
Watch
Mark as Played
In healthcare marketing, the brands that stand out are the ones that still feel human.
In this episode, Jakub Grajcar, Head of Marketing at Talkie.ai, shares why personality, connection, and authenticity matter more than ever in an AI-driven world. He talks about his journey from software and agency work into healthcare marketing, how Talkie.ai is helping medical practices reduce front-desk overload with AI medical reception...
Listen
Watch
Mark as Played
Healthcare marketing is no longer just about rankings and traffic. It is about making your brand understandable to both people and AI.
In this episode, Bryan Cush, Co-Founder and President of Tidal Health Group, discusses why structured data and schema are critical in an era of chat-based search, AI agents, and more informed healthcare consumers. He shares how his personal experience managing his mother’s chronic condi...
Listen
Watch
Mark as Played
Healthcare marketing is most effective when it stays grounded in patient impact, embraces change thoughtfully, and turns complex data into something clinicians can actually use.
In this episode, Grace Anderson, Principal Product Marketing Manager at Medtronic Acute Care & Monitoring, shares how her journey from higher education and financial services led her into healthcare marketing with a deeper sense of purpose. She explore...
Listen
Watch
Mark as Played
Popular Podcasts
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Listen to 'The Bobby Bones Show' by downloading the daily full replay.
The official podcast of comedian Joe Rogan.
The Clay Travis and Buck Sexton Show. Clay Travis and Buck Sexton tackle the biggest stories in news, politics and current events with intelligence and humor. From the border crisis, to the madness of cancel culture and far-left missteps, Clay and Buck guide listeners through the latest headlines and hot topics with fun and entertaining conversations and opinions.