Audio Products Podcast

In this episode we met Tzipi Schindler, who is grateful to have found a home in the music software industry for the past seven years as a product manager at Native Instruments, starting with Native Access and from there on to the release pipeline. She considers herself a hope-driven product manager and we will hear more about why that is. We have discussed culture, diversity and how to build teams where people feel they belong. ...

In this episode, we sit down with Silvia Taschner, Head of Wavelab Incubator — a startup program supporting European founders in the Music, Arts, and Media industries.

With deep expertise in music and cultural Management, Silvia brings years of experience in running accelerator programs and leading product development within cultural institutions. She offers a unique perspective at the intersection of creativity, entrepreneurship, ...

We met with Moritz Surwehme, the co-founder of NoiseWorks, the company behind vocal editing plugins like DynAssist that have already gained recognition in the industry and have been called by some the best product of the Supebooth 2025 He shares the story behind the founding of NoiseWork and the building of their flagship products. Moritz started off developing audio plugins for his bachelor's thesis at SAE Bochum, where he met I...

We met with Joshua Hodge, the Founder of The Audio Programmer (TAP), a global community for music and audio software enthusiasts.

Since launching in 2017, TAP has since empowered thousands through video tutorials, books, podcasts, and events worldwide. Beyond fostering community, Josh expanded TAP into a recruitment firm and creative development agency, opening doors for others into new opportunities and successful audio products. ...

We met with Paul McCabe who is the Senior Vice President of Research and Innovation at Roland Future Design Lab - a global R&D team of engineers and researchers focused on exploring and harnessing emerging trends, fostering innovation, and helping to shape the global creative landscape for the next 50 years.

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We met Nick Dika product designer who has spent most of his career making software for music creators and audio professionals.

He’s currently Senior UX/UI Designer at Universal Audio, and in the past he has contributed to the user experience and visual design of dozens of industry-leading products from UA, iZotope, Soundtoys, Pro Sound Effects and more.

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We met Rodrigo Ibieta who is the Director of Hardware Product Management for Universal Audio

Rodrigo Ibieta has spent his entire career within the musical instruments and audio sectors. He is currently the Director of Product Management for Universal Audio’s hardware line, which includes Apollo and Volt audio interfaces, UAFX pedals, microphones, and more. He has previously worked for Apple, Beats, Fender, and Guitar Center in Prod...

We met Laren Agius, a Director of Product at Beatport. Laren develops products for DJs and the Electronic Dance Music Community.  He is also a DJ himself with over 15 years of experience and a sound designer when not behind the decks.

 During the live show Laren presented the case study of how Beatport implemented a consistent approach to product discovery (analysis of customer needs). We will hear from Laren first hand how to impl...

We met Max Shafer, co-founder and CEO of Just 4 Noise, an AI startup that empowers music producers to generate a range of unique, one-shot samples from a simple line of text. Max is a Berlin-based musician and DJ who worked as an AI-oriented product manager in various sectors before starting a company.

During the live show, Max shared his experience of starting an AI company in the music industry and dive into how his previous PM c...

In this episode we met Noam Levinberg, the founder and CEO of Safari Pedals, a new audio company renowned for its innovative plugins. With over 20 years of experience as a mixing and mastering engineer, Noam also served as Head of Audio at Artlist.io, where he played a pivotal role in starting and shaping their audio department.

Noam shared his view on creating successful audio products: passion. He also dived into the delicate bal...

We met Matthew Collings, the Head of Product and Board Member of Krotos an audio company based in Edinburgh that builds sound effects and plugins that provide fast and efficient sound design workflows. Matt worked in music, sound design, installation and audio programming professionally since 2011, performing and exhibiting all over Europe, releasing numerous records.

We tried to answer the question if product-led-growth (PLG) can ...

During this live show, we met Simon Cross, the Chief Product Officer of the music tech company Native Instruments. Simon leads product management, product design, sound design, strategic partnerships, and strategy teams across the group’s brands: Native Instruments, iZotope, Brainworx, and Plugin Alliance.

We discussed how technology changes music is made and consumed, the opportunities and challenges related to those changes, and ...

During this live event we met Francois Quereuil, former VP of Audio Product Management at Avid. Francois was responsible for Avid's product portfolio of renowned industry tools (Pro Tools digital audio workstation and Sibelius music notation) and integrated solutions (audio hardware, control surfaces, and live sound systems).

We discussed the challenges of creating and executing a product strategy in a crowded market and what the w...

During this live podcast, we met with Simon Ashby, Co-founder and VP of Product of Audiokinetic, a famous company from Montréal, Canada that develops leading audio software for the video game industry. He explained how Audiokinetic manages its product portfolio - their famous game audio engine Wwise, their new multi-layer sample engine Strata and other tools and platforms

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During this first live we heard the story about how a Polish startup Zylia, successfully launched its product, the ambisonics microphone, to global markets. Our guest, Tomasz Żernicki, co-founder, CTO and later CEO of Zylia and had been involved in the project from the beginning – from early prototypes and market testing to a global expansion and winning NAMM best-in-show

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