The Solar Coaster Podcast

The Solar Coaster Podcast

Welcome to The Solarcoaster Podcast — your ultimate guide to navigating the fast-changing solar industry. Each episode delivers actionable insights, industry best practices, and expert strategies to help solar professionals, entrepreneurs, and business leaders thrive in the renewable energy space. Whether you’re an installer, sales leader, manufacturer, or decision-maker, you’ll learn how to scale your business, optimize lead generation, and stay ahead in an evolving market.

Episodes

Sold 2.5 Million Watts of Solar: The 'No Matter What' Sales Strategy | Solar Coaster Podcast | EP 16

December 24, 2025 • 35 mins
What if the secret to generating a seven-figure income in solar sales came from the same philosophy that helped someone overcome addiction and avoid jail? In this inspiring episode of The Solar Coaster, I sit down with Michael O'Donnell—co-founder and VP of Sales at Sun Solar Solutions and author of the award-winning book "No Matter What (Even If Your Ass Falls Off)." Broadcasting live from my battleship on the beautiful island of ...
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Orphaned Solar Homeowners: The Crisis Nobody's Talking About | Solar Coaster Podcast | EP 15

December 17, 2025 • 18 mins
What if the biggest threat to solar isn't policy changes or technology—but "software fatigue" that paralyzes homeowners with too many options? In this incredibly detailed episode of The Solar Coaster, I sit down with Brian Kelly, founder of Sea Bright Solar—one of America's largest solar companies with locations in New Jersey, New York, and California. Brian reveals how he went from attending solar trainings two decades ago to buil...
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Why Don't More Churches Have Solar? Reverend Kevin Taylor Explains the Barriers | Solar Coaster | EP 14

December 10, 2025 • 40 mins
What if the future of clean energy depends on unlikely partnerships between oil and gas companies and climate advocates? In this thought-provoking episode of The Solar Coaster, I sit down with Reverend Kevin Taylor—a faith leader who's navigated the intersection of ministry, clean energy innovation, and controversial industry partnerships. Reverend Taylor reveals how his solar journey began when a Boston church became the first in ...
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Solar's 25-Year Marketing Mistake: Industry Veteran Tells All | Solar Coaster | EP 13

December 3, 2025 • 32 mins
What if the biggest challenge facing solar isn't technology or policy, but the way the industry has marketed itself for 25 years? In this unfiltered episode of The Solar Coaster, I sit down with Paul Sullivan—a solar industry veteran who's seen more uphill climbs than downhill coasts and isn't afraid to tell it like it is. Paul reveals how he helps get renewables on the grid faster and cheaper than traditional energy, why the 2008 ...
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The Business of Greenery—Growing Client Loyalty One Plant at a Time | Solar Coaster | EP 12

November 26, 2025 • 19 mins
What if the secret to explosive client retention in solar wasn't another sales tactic—but a living, breathing gift? In this episode of The Solar Coaster, I sit down with Lawrence Hanley, Founder & CEO of Desk Plants, who's revolutionizing how solar companies show appreciation to their clients. Discover why a batch of cookies gets forgotten but a plant creates lasting connection, how high-perceived value gifts drive referrals and re...
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Solar's Secret Matchmaker: Finding Rare Parts for Aging Systems | Steve Feinberg | Solar Coaster | EP 11

November 19, 2025 • 26 mins
What if the key to keeping massive solar installations running isn't buying new equipment, but finding the exact replacement parts from systems built 15-20 years ago? In this episode of The Solar Coaster, I sit down with Steve Feinberg of Blue Water Battery—a company that started recycling batteries and evolved into sourcing hard-to-find solar panels and equipment for aging commercial and utility-scale systems. Steve reveals the hi...
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Solving Water Scarcity With Atmospheric Water Generators | Jeff Szur | Solar Coaster

November 12, 2025 • 45 mins
What if clean energy and clean water aren't separate problems, but two sides of the same solution? In this episode of The Solar Coaster, I sit down with Jeff Szur—founder of Altitude Water—who's pioneering atmospheric water generation technology that literally creates water from air using solar power. Jeff reveals how 20% of California's electricity is used just to move water around the state, why the fire in Maui became an unexpec...
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Solar + Supercars: Why Hawaii is Perfect for Luxury EVs | Ray Wolmers Interview | EP 9

November 5, 2025 • 17 mins
What if the future of luxury isn't just about performance, but about power—clean, renewable, solar-powered power? In this episode of The Solar Coaster, I sit down with Ray Wolmers—Real Estate Broker at eXp Realty and Luxury Automotive Consultant at Velocity Honolulu—who sits at the fascinating intersection of high-performance luxury cars meeting the EV and hybrid market. Ray reveals how the luxury automotive industry's shift toward...
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How to Survive the Solar Shakeout: Alex Herrera's Roadmap | The Solar Coaster| EP 8

October 28, 2025 • 24 mins
What if the ITC tax credit disappearing isn't the end, but the beginning of solar's evolution? In this episode of The Solar Coaster, I sit down with Alex Herrera—founder of Sun Energy Today and true entrepreneur in the clean energy space—who shares his unfiltered journey from residential solar sales to building multiple businesses including finance platforms and commercial solar projects. Alex reveals how he started in Arizona's br...
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AI, Bitcoin & The Future of Solar Energy | Steve Shaer Reveals All | Solar Coaster | EP 7

October 22, 2025 • 65 mins
What if the future of solar isn't about tax credits, but about technology convergence and smart energy storage? In this episode of The Solar Coaster, I sit down with Steve Shaer of Atlantic CRM and Cloud Solutions—a software expert who's spent eight years building systems for solar companies and has a unique perspective on where the industry is headed. Steve reveals why he believes solar is about to hit a major upswing driven by th...
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Winning in Saturated Solar Markets: Jack Burleigh's Proven Tactics | Solar Coaster | EP 6

October 15, 2025 • 31 mins
What if the secret to solar sales success isn't just about the product, but about mastering marketing strategy and professional reputation? In this episode of The Solar Coaster, I sit down with Jack Burleigh—VP of Sales at US Marketing Group—to explore proven strategies that are working right now in the solar industry. From leveraging direct mail in saturated markets like Arizona to understanding burn rates and data-driven lead gen...
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Before Solar Was Cool: A CEO's Story Since 1994 | Eric Wedell on The Solar Coaster | EP 5

October 8, 2025 • 22 mins
What if you could learn from a solar pioneer who's witnessed the entire evolution of the renewable energy industry? In this episode of The Solar Coaster, I sit down with Eric Wedell—CEO of Energy Plus Solar, a company that's been in the trenches since 1994. From the earliest commercial PV installations in the early nineties through market fluctuations, the COVID-19 pandemic, and today's innovations in energy storage, Eric shares th...
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Inside the Mind of a Sales VP: Todd Morgan at RE+ Vegas | Solar Coaster Ep. 4

October 1, 2025 • 18 mins
LIVE from RE+ Las Vegas! The Solar Coaster Episode 4 features an electrifying conversation with Todd Morgan, Vice President of Sales at Spitzer Energy Co., recorded live at the biggest renewable energy event of the year! Todd's track record is absolutely mind-blowing - he started a well-known distribution company from a BLANK SHEET OF PAPER and built it into a powerhouse. We're talking about building a network of 4,000 contractor...
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From Hockey Rink to Solar CEO: Vladimir's Incredible Journey | LIVE at RE+ Las Vegas | EP 3

September 24, 2025 • 13 mins
🎰 LIVE from RE+ Las Vegas! The Solar Coaster Episode 3 brings you an incredible conversation with Vladimir Marchenko, CEO & Co-Founder of Wolf River Electric, straight from the biggest renewable energy conference in North America! Vladimir's story is the ultimate entrepreneurial dream - starting from a basement in Minnesota and building Wolf River Electric into a 100% employee-owned powerhouse serving five states with innovative ...
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20+ Years of Solar Mastery: Ryan Park from Hawaii's Largest EPC | Solar Coaster Ep. 2

September 17, 2025 • 29 mins
🌞 The Solar Coaster Episode 2 is here! This week, host Anna Covert sits down with Ryan Park, a true titan of the solar industry with over 20 years of renewable energy expertise. Ryan serves as Director of Business Development for Moss Construction's Hawaii Division - the largest solar EPC in Hawaii and the entire U.S. by annual gigawatts installed. With thousands of affordable housing units completed statewide, Ryan aligns capita...
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What Solar Pros Don't Tell You About Payment Solutions | The Solar Coaster | EP 1

September 9, 2025 • 27 mins
🌞 Welcome to The Solar Coaster - Episode 1! Join host Anna Covert as she takes you on the wild ride through the solar industry with real stories from the people who live it every day. In this premiere episode, we're joined by Gina Gennette, a powerhouse from Best Payment Solutions, who shares her incredible journey into solar and how payment solutions are revolutionizing the renewable energy space. Perfect for solar professional...
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