Building A Clear Authentic Brand

In this episode we talk about what it really means to build a brand people believe in. Purpose, conviction, and consistency replace shortcuts and pressure, creating loyalty, word of mouth, and peace in leadership.

What You’ll Learn:

• Defining a brand people believe in beyond logos and taglines
• Clarifying purpose, impact and the kind of workplace you build
• Hiring and leading so employees experience values first<...

In this episode of Building a Clear, Authentic Brand, I’m diving into what meaningful work really is, why it matters, and what happens when we don’t have it. For a long time, I believed work and calling were separate — that ministry or purpose belonged at church while a 9–5 job was just how we paid the bills. But over the years, I’ve discovered that’s not true. Work is part of our calling, and when it’s aligned with our gifts, pass...

In this episode of Building a Clear, Authentic Brand, I share why authenticity is the foundation of everything we build. Before we can be authentic in our brand, we first have to be authentic in ourselves.

I walk through my own story — from feeling average and lost in a string of jobs, to stepping into entrepreneurship, to nearly losing everything, and finally learning to embrace my God-given gifts and identity. Clear Authentic Bran...

In this episode of Building a Clear, Authentic Brand, I share why accountability is the third pillar of the Clear Authentic Brand Framework and the key to keeping your clarity and alignment strong over time.

We’ve already talked about Clarity (the foundation that defines who we are, why we exist, and how we operate) and Alignment (the bridge that brings that clarity to life through people, processes, and messaging). But even the cle...

In this episode of Building a Clear, Authentic Brand, we dive into the second pillar of the Clear Authentic Brand Framework: Alignment. If clarity defines who you are, alignment ensures your business actually lives it out.

You’ll learn why alignment is the bridge between vision and execution—where your people, processes, and messaging finally match your brand clarity. We share real stories from our work helping companies implement E...

In this episode of Building a Clear, Authentic Brand, I share why clarity is the first and most important pillar of the Clear Authentic Brand Framework. Clarity is the foundation of every strong business and brand strategy—it shapes your marketing, hiring, messaging, and customer experience. Without clarity, you’ll waste time, stall growth, and keep redoing your website, offers, and processes. With it, you can build a brand that at...

In this episode we define what a clear, authentic brand is and outline the simple, inside-out framework—Clarity → Alignment → Accountability—for Christian small businesses owners. The framework helps leaders ground decisions in calling and values (clarity), run the business so people, processes, and messaging match that calling (alignment), and measure/maintain consistency over time (accountability). It’s faith & work in practi...

In this first episode, I share the story behind this podcast- Building a Clear, Authentic Brand. I talk about how entrepreneurship first lit a fire in me, what it’s been like to build a business with my husband, how I’ve wrestled with my own purpose and identity as a Christian entrepreneur, and the struggle to let God lead instead of allowing business to become an idol.   

I break down the two key pillars of this podcast- purpose-dr...