Craft of Coaching Podcast

High-achieving coaching clients often look like they have it all together. They hit the goals. They manage the teams. They check every box. But under the surface? They're lost, burned out, or questioning everything. In this episode of the Craft of Coaching, we're pulling back the curtain on what it means to coach the "successful but stuck" client—the ones who look fine on the outside but are quietly unraveling inside.

We'll ex...

A content creation system for coaches doesn't have to be complicated — but it does have to exist. Because the coaches who show up consistently with content are almost never the ones with the most time or the most inspiration. They're the ones who stopped relying on both.

In this episode, we're breaking down why content is the first thing to disappear when motivation dips or life gets busy — and why that pattern, left una...

Most time management advice for coaches assumes your life stays predictable. 

--> It doesn't. 

In this episode, we're breaking down the time management strategies for busy life coaches that actually hold up when things go sideways — not the productivity hacks that work fine until they don't. Let's go through 4 practical systems that aren't about doing more, but instead builds a coaching business tha...

It's exceedingly common for coaches to finish coach training, go all-in on building a business, and then...something happens. A loss, a partner's unexpected layoff, an illness, or burnout from trying to hard to make the business happen. The coach takes a step back, thinking it's just a pause--and then it's longer. The thought of returning feels awkward. So how do you come back to your coaching business after a break?

That's ...

At some point, we all face loss--which means that at some point, you'll have coaching clients who are facing grief and loss. Because grief and loss experiences can vary so significantly from person to person, it's important that life coaches understand the terrain that their clients are walking through and best practices to help clients navigate grief and loss while the coach maintains an ethical stance within the scope of coaching...

Coaching clients through career transitions is always complex work — but right now, when the job market is genuinely difficult and economic uncertainty is running high, it requires a particular set of skills that most coach training doesn't fully address. When a client has done everything right and the market still isn't responding, standard coaching moves can land as tone-deaf. And when a client's identity is wrapped up in w...

Growing a coaching business in a difficult economy tests something most business advice doesn't prepare you for — not your strategy, but your belief. When inquiries slow down, the silence has a way of becoming evidence. Evidence that you're not good enough, that you waited too long, that the market has moved on. None of that is necessarily true. But it feels true, and that feeling drives decisions.

In this episode, we're break...

Coaching business pricing during economic uncertainty is where a lot of coaches quietly come undone. Not publicly — there's no announcement, no decision point. It happens in small moments. A potential client mentions money is tight and you immediately offer a discount. Someone ghosts after hearing your rate and you spend three days wondering if you should lower it. You start pre-emptively apologizing for your prices before an...

Most coaches create their offers by copying what they see others doing—but that leads to packages that don’t actually work.

In this Craft of Coaching episode, we dive into how to structure coaching packages that support real transformation for your clients and sustainable income and energy for you. You’ll learn how to align your offers with the actual arc of change, why underpriced or overpromised packages...

This episode gets into why naming imperfection — genuinely, not as false modesty — is foundational to coaching well, leading well, and building community that's actually real. We talk about assumed role power, the guru model that's quietly everywhere in the coaching industry, and what it costs coaches who are still performing perfection when a client brings them something messy.

We also get into the flip side: owning imp...

Most coaches finish coach training--and then they're on their own. Most clients are trying to make life changes on their own, and only find success once they start coaching with you. And that's not an accident.

You've heard the advice to regulate your nervous system. What you're hearing less often is that it might not be fully possible to do that alone — and the science backs this up.

This episode gets into what actually gets i...

If you're a coach considering a group program,  you need to know how to build a community. Building real community isn't about luck or personality — it's about understanding what actually creates belonging, and developing the skills to sustain it. Most of us were never taught how to build community in any deliberate way, and the gap that leaves is real: connection that feels hollow, groups that don't stick, and a low-gra...

We’ve absorbed a quiet rule in the coaching industry: you’re not legitimate until your calendar is packed. If you’re not fully booked, you’re still “trying.” Still “building.” Still “not quite there.”

Let’s challenge that.

A fully booked client roster is a business metric — not a measure of your identity. When we tie our legitimacy to calendar saturation, we hand...

Ever catch yourself scrolling and wondering, Why am I not there yet? You’re not alone. In this episode of the Craft of Coaching, we’re naming the comparison spiral that so many coaches fall into—especially in a world where highlight reels dominate. 

We break down exactly how comparison derails your intuition, your business decisions, and your confidence—and what experienced coaches do differently to stop...

When a client says "my manager is the problem," what do you do with that? In this episode, we're joined by Melody Wilding — executive coach, speaker, and author of Managing Up — to talk about one of the most common and least discussed challenges in coaching: helping clients navigate difficult relationships with the people above them at work.

Melody breaks down why coaching clients through workplace conflict starts n...

What does it really take to get honest and face hard things — in your coaching practice, and in your life? In this episode, we're joined by Andrea Owen, author of Live Like You Give a Damn: 25 Bold Moves to Get Honest and Face the Hard Stuff, for a conversation that goes well beyond coaching technique.

We’re digging into how the coaching industry has shifted from "good vibes only" toward doing real, deep transformative w...

There’s a line—and every coach needs to know where it is. When a client starts unraveling childhood trauma, asking for advice, or bringing deep grief into the session… are you coaching, mentoring, or sliding into therapy without meaning to?

This episode is for the coach who cares deeply—and doesn’t want to cause harm. We’re digging into the ethical gray zones where even experienced coaches can lo...

Feeling invisible in a crowded coaching market? You’re not alone. 

In this episode of the Craft of Coaching podcast, we're giving you the real talk on the state of the coaching industry, including whether the coaching market is too saturated, and talk about what to DO about that. 

Learn how to shift from trying to stand out in a "crowded"market-- to building trust, resonance, and relationships that lead to sustainable...

Ever have a client push back hard on a reflection—not because the reflection was wrong, but because it hit a nerve?

That’s "identity threat" in action.

In this episode of the Craft of Coaching podcast, we dive into what’s really going on when a client rejects your insight because it challenges the version of themselves they’ve needed to survive. We’ll explore the psychology behind identity defense, how t...