Marketing Happy Hour Podcast

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Tired of hearing “marketing doesn’t work for me”? We dig into why that belief keeps businesses stuck and show how simple shifts—clear goals, consistent execution, and real tracking—turn scattered efforts into steady sales. From community sponsorships and billboards to social media and your website, we break each channel down to what it should do, how to measure it, and how to iterate without wasting time or money.

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We challenge the belief that “marketing doesn’t work” and show how goals, tracking, and consistency turn scattered efforts into sales. From billboards and sponsorships to social media and websites, we share how to test, tweak, and align marketing with sales.

• marketing and sales as one system
• defining goals for each channel
• measuring ROI and attribution
• balancing branding with response
...

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We trade the myth of work-life balance for work-life harmony and share how to build habits that fit real seasons, not social media scripts. We also get honest about the mental toll of entrepreneurship and how to decompress without guilt.

• replacing balance with harmony as a guiding mindset
• shifting percentages between work and family based on need
• releasing guilt when priorities change across the...

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We explore how consistency sets a promise, reduces buyer risk, and turns casual scrollers into confident customers. Through a restaurant cautionary tale, a coffee shop case study, and a simple checklist, we show how to align your brand, content, and operations.

• defining consistency as a brand promise 
• why predictability builds trust and reduces risk 
• coffee shop case study using three-post rhyth...

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We share how choosing the right people changed our results, from guarded solo work to open collaboration that drives sales and calmer launches. We talk about picking a small circle, learning from others’ mistakes, and why competitors can become partners.

• defining community as the circle that shapes decisions
• lessons from isolating as a young founder and woman in business
• shifting from competitio...

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We share how one salesperson turned a weak Google profile into a trust engine by asking happy clients for reviews. We show why sales and marketing work best as one team and how simple tools and steady asks move rankings, clicks, and deals.

• review-driven trust as the first impression
• fast rating recovery through targeted asks
• sales and marketing alignment on proof and messaging
• national bra...

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Strategy beats shortcuts as we map a simple, repeatable system to keep your marketing fresh, measurable, and effective. We set clear goals per channel, define ROI by context, and build a 30‑day review cycle that reallocates budget toward what works.

• hair-wash analogy applied to consistency and planning
• setting specific goals per channel and asset
• defining ROI for booths, leads groups, and ads

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We trade noisy, constant posting for a clean, strategic feed that educates, engages, and sells. Stories become the place for busyness while the feed stays focused so people actually hear the message and take action.

• three-pillar content plan across educate, engage, sell
• why overposting lowers reach and causes unfollows
• using Stories for rapid updates and interaction
• setting a sustainable c...

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We share three blunt lessons from 13 years of entrepreneurship: hire financial pros early, stop assuming every prospect is a yes, and set boundaries on volunteering so your time fuels growth. Expect candid stories, hard numbers, and practical steps you can use now.

• hiring a CPA and bookkeeper to fix messy books and guide tax strategy
• moving from DIY finances to quarterly reviews and profit focus
•...

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We don't need perfect balance between business and motherhood – we need harmony. After having my daughter during COVID, I learned that some days my personal life takes 80% of my energy, while other days my business needs more, and that's okay.

• As entrepreneurs, we're drawn to flexibility but struggle with the reality of juggling responsibilities
• Having a baby completely changed my prior...

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We're tackling unprofessional marketing mistakes that could be hurting your business credibility. Shelby shares her personal experience with these common errors and provides simple, actionable solutions to fix them immediately.

• Inconsistent branding across platforms weakens recognition—put your logo on everything and maintain consistent fonts and colors
• Poor photo quality and overuse of generic s...

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Avoid these marketing pitfalls if you want your new business to thrive! Whether you're just starting out or looking to refine your approach, these ten marketing mistakes could be silently sabotaging your growth.

The temptation to take shortcuts is real – buying followers seems like a quick win until you realize those fake accounts never convert to sales. Running ads without proper funnels? That's ju...

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Marketing budgets need to align with realistic expectations, starting with at least $500 monthly for small businesses and growing to 10% of your revenue goal. Strategic spending on tools like Canva Pro, targeted Facebook boosting, geofencing campaigns, and email marketing can maximize impact when combined with significant sweat equity.

• Facebook business page, Instagram, and Google Business Profile are free ...

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Shelby brings her four-year-old daughter McKenzie Rose onto the Marketing Happy Hour podcast for an impromptu and adorable interview about marketing. The unscripted conversation reveals surprising insights and hilariously direct advice that reminds us of the power of simplicity in marketing communication.

• McKenzie describes her mom's work as "taking pictures" and helping with "stickers o...

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Identifying the right time to transition from DIY marketing to hiring a professional can transform your business growth trajectory and free you to focus on your core expertise. Consistency, strategy, and measurable results mark the difference between amateur and professional marketing approaches.

• Post at least three times weekly on social media to benefit your SEO and maintain visibility
• Shift from re...

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Don't stress about low social media engagement—it's a widespread trend reflecting changing user behavior rather than poor content quality. Looking at impressions instead of likes gives you a more accurate picture of your content's reach and effectiveness.

• Most people have become passive scrollers who rarely like, comment, or share content
• The habit of enthusiastic engagement from early ...

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Shelby McFarland shares her journey of rebranding from Exposed Marketing to Shelby and Company Incorporated to The Marketing Broker, explaining the strategic reasons behind each change and the lessons learned along the way.

• Choose a business name that clearly reflects what you do to avoid constant explanation
• Google any potential business name thoroughly to avoid trademark issues
• Consider your l...

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Unlock the secrets of SEO success for small businesses without breaking the bank. Join me, Shelby, as I guide you through the essentials of enhancing your website's Google ranking in an affordable and effective way. Discover why patience is key, with results blossoming over 90 to 120 days of consistent effort. By focusing on optimizing your Google Business profile, ensuring your site is mobile-friendly and secure...

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This episode dives deep into the transformative potential of geofencing for small businesses, demonstrating how this location-based technology can effectively target customers in real-time. Listeners will learn about the practical applications, success stories, and the importance of monitoring ROI in their digital marketing efforts.  

• Understanding the concept of geofencing and its applications  
• Exam...