Marketing Happy Hour Podcast
Join The Marketing Broker, Shelby McFarland, for the Marketing Happy Hour Podcast. With over 12 years of entrepreneurial experience and as the owner of a successful sign shop, Shelby brings a unique perspective to the world of marketing. Each episode, Shelby dives into insightful discussions, practical tips, and expert interviews designed to help entrepreneurs and marketers alike navigate the ever-evolving landscape of digital marketing, branding, and business growth. Grab your favorite beverage and join us for a lively conversation at the intersection of creativity and strategy. Welcome to the Marketing Happy Hour Podcast with your host, Shelby McFarland. Cheers! 🥂
Episodes
We trade noisy, constant posting for a clean, strategic feed that educates, engages, and sells. Stories become the place for busyness while the feed stays focused so people actually hear the message and take action.
• three-pillar content plan across educate, engage, sell
• why overposting lowers reach and causes unfollows
• using Stories for rapid updates and interaction
• setting a sustainable c...
We share three blunt lessons from 13 years of entrepreneurship: hire financial pros early, stop assuming every prospect is a yes, and set boundaries on volunteering so your time fuels growth. Expect candid stories, hard numbers, and practical steps you can use now.
• hiring a CPA and bookkeeper to fix messy books and guide tax strategy
• moving from DIY finances to quarterly reviews and profit focus
•...
We don't need perfect balance between business and motherhood – we need harmony. After having my daughter during COVID, I learned that some days my personal life takes 80% of my energy, while other days my business needs more, and that's okay.
• As entrepreneurs, we're drawn to flexibility but struggle with the reality of juggling responsibilities
• Having a baby completely changed my prior...
We're tackling unprofessional marketing mistakes that could be hurting your business credibility. Shelby shares her personal experience with these common errors and provides simple, actionable solutions to fix them immediately.
• Inconsistent branding across platforms weakens recognition—put your logo on everything and maintain consistent fonts and colors
• Poor photo quality and overuse of generic s...
Avoid these marketing pitfalls if you want your new business to thrive! Whether you're just starting out or looking to refine your approach, these ten marketing mistakes could be silently sabotaging your growth.
The temptation to take shortcuts is real – buying followers seems like a quick win until you realize those fake accounts never convert to sales. Running ads without proper funnels? That's ju...
Marketing budgets need to align with realistic expectations, starting with at least $500 monthly for small businesses and growing to 10% of your revenue goal. Strategic spending on tools like Canva Pro, targeted Facebook boosting, geofencing campaigns, and email marketing can maximize impact when combined with significant sweat equity.
• Facebook business page, Instagram, and Google Business Profile are free ...
Shelby brings her four-year-old daughter McKenzie Rose onto the Marketing Happy Hour podcast for an impromptu and adorable interview about marketing. The unscripted conversation reveals surprising insights and hilariously direct advice that reminds us of the power of simplicity in marketing communication.
• McKenzie describes her mom's work as "taking pictures" and helping with "stickers o...
Identifying the right time to transition from DIY marketing to hiring a professional can transform your business growth trajectory and free you to focus on your core expertise. Consistency, strategy, and measurable results mark the difference between amateur and professional marketing approaches.
• Post at least three times weekly on social media to benefit your SEO and maintain visibility
• Shift from re...
Don't stress about low social media engagement—it's a widespread trend reflecting changing user behavior rather than poor content quality. Looking at impressions instead of likes gives you a more accurate picture of your content's reach and effectiveness.
• Most people have become passive scrollers who rarely like, comment, or share content
• The habit of enthusiastic engagement from early ...
Shelby McFarland shares her journey of rebranding from Exposed Marketing to Shelby and Company Incorporated to The Marketing Broker, explaining the strategic reasons behind each change and the lessons learned along the way.
• Choose a business name that clearly reflects what you do to avoid constant explanation
• Google any potential business name thoroughly to avoid trademark issues
• Consider your l...
Unlock the secrets of SEO success for small businesses without breaking the bank. Join me, Shelby, as I guide you through the essentials of enhancing your website's Google ranking in an affordable and effective way. Discover why patience is key, with results blossoming over 90 to 120 days of consistent effort. By focusing on optimizing your Google Business profile, ensuring your site is mobile-friendly and secure...
This episode dives deep into the transformative potential of geofencing for small businesses, demonstrating how this location-based technology can effectively target customers in real-time. Listeners will learn about the practical applications, success stories, and the importance of monitoring ROI in their digital marketing efforts.
• Understanding the concept of geofencing and its applications
• Exam...
What if you could transform your career and your life by taking a leap of faith? That's exactly what Christina Williams did when she transitioned from corporate marketing to becoming a thriving solopreneur. Join us on the Marketing Happy Hour podcast as Christina, founder of Christina Williams Consulting LLC and Canva with Christina, shares her remarkable journey. You'll learn how she strategically balanced ...
Ever wondered how the right shade of blue or a well-organized room can transform your mental health? In this episode of Marketing Happy Hour, we promise you'll uncover the secrets behind creating spaces that not only look stunning but also enhance your well-being. Adrienne Meachum from Whitcross Interiors joins us to share her incredible journey from stay-at-home mom to a celebrated interior designer. She dives i...
Join us for a heartfelt journey on the Marketing Happy Hour as Teresa Gaikema, a beacon of wellness and growth, offers up her life's fragrant tapestry woven with essential oils. Her dedication to education over mere selling breathes fresh air into the bustling marketplace, guiding individuals to combat stress and insomnia naturally. Teresa's unwavering faith and commitment to authentic living shine through, ...
Ever wondered what it's like to leap from the familiar ledge of accounting into the vibrant pool of marketing and operations? That's exactly what Bailey Clark, VP of Operations at Flexion Point, and I, Shelby McFarland, discuss over a Marketing Happy Hour. Bailey shares her transformative journey, from recognizing the need for expert marketing help to the pivotal social media shout-out that led to our dynami...
Get ready to crack the PR code with the wisdom of Michelle Rupp, a seasoned pro who's turning the tide on how we perceive traditional media's role in the digital age. In our latest Marketing Happy Hour podcast, we're not just chatting about the harmonious blend of PR and social media – we're proving it's a game-changer for small businesses and nonprofits. Michelle, a former journalist turned P...
Crack open the secrets to marketing success with Shelby McFarlane and guest mastermind Schell Gower as we pour out our insights over cocktails in the latest episode of the Marketing Happy Hour podcast. Discover how zooming in on your niche can catapult your brand above the digital din, and why making friends within the industry can be your best business move. We'll take you behind-the-scenes of our own marketing ...
Shelby talks with her dad, Shaun McFarland about the differences in technology and marketing in the past 30 years. Listen in for some funny stories and great victories!
Noelle Stephens and Shelby go back a few years...like 6 years. They first connected through a Rotary Leadership Class and soon became friends. Noelle opened her State Farm Agency in 2022 with the marketing help of Shelby and her team! They talk about being intentional in marketing and how to succeed at the small things!
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