The TrustBuilder Podcast

The TrustBuilder Podcast

Trust shapes everything: how we work, how we lead, and how we relate to one another. This podcast explores the real-world decisions, behaviors, and systems that build trust or quietly break it. Through thoughtful conversations with people from a wide range of backgrounds, we examine how trust shows up in leadership, teams, organizations, and communities, and why it matters more than ever. Each episode asks honest questions, challenges assumptions, and offers practical insight listeners can apply in their own work and lives.

Episodes

September 4, 2026 • 11 mins

As TrustBuilder approaches its two-year anniversary, Scott and Morgan take a moment to reflect on the journey of building a business from the ground up.

They share the risks, challenges, insecurities, and lessons that have shaped both the company and themselves along the way, from overcoming the fear of failure to learning how to embrace feedback, keep growing, and fight for the people beside you.

This episode is a candid look at w...

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In this episode of the TrustBuilder® Podcast, Scott Linklater and Morgan Hartanov sit down with Travis Daniels of Dale Carnegie to explore why “soft skills” may be more valuable than ever in an increasingly digital and AI-driven workplace.

They discuss the timeless power of curiosity, listening, communication, and seeing situations from another person’s point of view, and how these simple, people-centered skills c...

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Trust is more than closing a deal, it's creating confidence in every conversation.

In this episode of the TrustBuilder® Podcast, Morgan Hartanov sits down with third-generation realtor Riley Long to discuss how trust is built in today's rapidly changing real estate market. From navigating AI and market uncertainty to understanding generational differences and avoiding common trust breakers, Riley shares practical insights that appl...

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n this episode of the TrustBuilder® Podcast, Scott Linklater and Morgan Hartanov are joined by leadership coach Hannah Poush to discuss how trust is built during life's hardest moments.

They explore why difficult conversations matter, how embarrassment can become a catalyst for growth, and how coaching helps leaders build confidence, self-awareness, and the courage to lead with intention. Tune in for practical insights on strengthe...

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Trust starts long before a project begins, it starts with the people you invite into your business.

In this episode of the TrustBuilder® Podcast, Kendra Wiiest and Lauren from Profectus join the conversation to discuss how trust influences hiring, client relationships, and healthy team culture. They share why shared values matter, how leaders can recover after mistakes, and why authenticity, transparency, and accountability are ess...

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In this episode of the TrustBuilder® Podcast, Scott Linklater and Brad Williams explore how encouragement and achievement work together to build trust. They discuss why some people trust through results while others trust through connection, and why both are essential for healthy relationships and strong teams.

The conversation also examines when encouragement can backfire, the importance of authenticity, and practical ways leaders...

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In this episode of the TrustBuilder® Podcast, Scott and Brad are joined by leadership consultant, executive coach, and Gonzaga University professor Greg Husted to discuss the little things that build, or break, trust.

Together, they explore how everyday habits like showing up on time, owning mistakes, communicating honestly, and taking responsibility can strengthen relationships over time. They also examine how small slips add up, ...

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In this episode of the TrustBuilder Podcast, Scott Linklater and Brad Williams explore one of the most common questions in relationships and communication: can you trust your first impression of someone?

The conversation breaks down why some people feel instantly safe or familiar, how upbringing and past experiences shape trust tendencies, and why referential trust often plays a major role in early connection. Scott and Brad also d...

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In this episode of the TrustBuilder Podcast, host Scott Linklater and TrustBuilder CRO & Principal Consultant, Morgan Hartanov, explore how trust is often built, or broken, through the small habits and everyday interactions people tend to overlook.

From simple moments like a thoughtful gesture at a coffee shop to the routines that shape marriages, teams, and workplaces, they break down why consistency matters more than grand ge...

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In this episode of the TrustBuilder Podcast, hosts Scott and Brad sit down with Derek Deis, evening news anchor at KXLY, to explore what it really takes to build trust in modern journalism.

With nearly 26 years in the industry, Derek shares how newsrooms balance speed vs. accuracy, navigate bias and echo chambers, and maintain credibility through transparency. The conversation highlights how consistent decision-making and clear edi...

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In this episode of the TrustBuilder Podcast, Scott is joined by Brad Williams and guest Jonathan Schwab, a criminal defense attorney from Spokane, WA, to explore one of the most complex questions in relational trust: can you trust someone you compete with?

They discuss how trust functions in high-stakes, adversarial environments, where competition and cooperation must coexist. The conversation highlights the importance of building ...

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In this episode of the TrustBuilder Podcast, host Scott Linklater and Morgan Hartanov welcome guest Kyle Day, General Manager of the Spokane Indians. They discuss how hospitality and intentional service culture build deep trust within a professional sports organization. They examine the unique role of minor league operations as an entertainment and hospitality business, explaining how prioritizing the needs of both players and fans...

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In this episode of the TrustBuilder podcast, host Scott Linklater and Morgan Hartanov sit down with Leigh Veidman, head coach of the Spokane Velocity, to discuss the high-stakes world of professional soccer. Coach Veidman shares how his journey from the academies of Liverpool to the Inland Northwest shaped his "character over competence" leadership philosophy. The conversation moves beyond the pitch to explore how leaders can foste...

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In this episode of the TrustBuilder Podcast, host Scott Linklater and guests Kari Grambo and Brad Williams discuss how constant criticism can undermine the very trust and performance it is meant to improve. They examine the emotional toll of nitpicking, explaining how it can diminish a person’s sense of value and drain the meaning from their work. The conversation highlights the importance of timing and self-awa...

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In this episode of the TrustBuilder Podcast, host Scott Linklater sits down with Brad Williams to explore the surprising role of humor in building and sometimes breaking professional trust. They discuss the thin line between using laughter to diffuse tension and crossing into disrespect, sharing personal stories on how humor leads to the authenticity required for real connection. Tune in to learn why reading the room is just as imp...

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In this episode of the Trust Builder Podcast, the hosts discuss how culture fundamentally influences human trust instincts. They define trust as both a universal survival mechanism and a socially constructed concept that changes based on geographical location and historical era. The conversation highlights how professional success often depends on aligning personal trust values with an organization's specific cultural norms, such a...

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In this episode of the Trust Builder Podcast, hosts Scott Linklater, Morgan Hartanov, and Brad Williams engage in a philosophical and practical debate regarding the dual nature of trust. They begin by tackling the tension between vulnerability and strength, with Brad Williams asserting that while trust requires a risky relinquishment of control, it ultimately develops character and builds the foundation for true community. 

Th...

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Welcome back to the TrustBuilder podcast! In this episode, we investigate whether trust and accountability are friends or foes. Our hosts share data from individual assessments showing that accountability is a top three builder for earning and keeping trust because people want those around them to take ownership of their actions. We discuss how accountability can increase trust in healthy environments but may decrease it in toxic c...

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Welcome back to the TrustBuilder podcast! This episode, "The Trust Gap Between Leaders and Teams" addresses the critical disconnect in trust that often exists between organizational leadership and the employees they lead. We analyze how this gap, frequently caused by poor transparency, inconsistent communication, and a lack of psychological safety, directly impacts performance, morale, and turnover. Listen as we provide leaders wit...

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Welcome back to the TrustBuilder Podcast, where we wrestle with the critical intersection of trust and modern organizational life. In this episode, hosts Brad Williams, Scott Linklater, and Morgan Hartanov dive deep into a hot-button issue: Can technology help or hurt building trust?

The discussion tackles the burning question: Does remote work make it harder to trust each other? We explore how limited interactions in remote settin...

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