Employer Branding Unplugged
Employer Branding Unplugged helps leaders in talent acquisition, people & culture, brand, marketing and communications uncover what truly drives employer brand — with practical insights you can apply in your organisation straight away. Hosted by Mark Puncher, CEO and founder of Employer Branding Australia, the podcast dives into the strategies, challenges and breakthrough moments that create authentic and compelling employer brands with episodes around 45-60 minutes. Each episode takes you inside the real stories of real employer branding. Host Mark Puncher interviews leaders and practitioners who share the wins, the challenges and the lessons they’ve learned. If you’re a leader in TA, P&C or Brand and marcomms, Employer Branding Unplugged is your go-to podcast for building an employer brand that attracts, engages and inspires. Subscribe to our podcast and contact us to receive your free guide to employer branding. hello@employerbrandingaustralia.com https://www.employerbrandingaustralia.com/ Produced by The Podcast Boss Subscribe to our podcast and contact us to receive your free guide to employer branding.
Episodes
There’s arguably no sector that brings as many challenges, and as many rewards, as human services.
It’s a tough gig, let’s be honest. There’s no hiding that. But, as this week’s guests can attest, sharing the reality - warts and all - is critical to attracting the right people and deterring the wrong ones.
In this week's episode of Employer Branding Unplugged, Mark Puncher sits down with two heavyweights in human services HR - Kata...
In this episode of Employer Branding Unplugged, Employer Branding Australia’s Dave, Marci and Hannah explore what employer branding really means in practice: the long-term pursuit of being intentional, deliberate and consistent in how your organisation is perceived by current and future talent.
The conversation tackles one of the biggest challenges in employer branding today: differentiation. With so many career sites and EVPs so...
In this episode of Employer Branding Unplugged, host Mark Puncher chats with Daniel Connelly, Head of Employee Brand and Employee Experience at Nine Entertainment (at the time of recording).
Daniel shares his journey of building Nine’s employer brand over the past three years, starting with no EVP, no career site and no established employer brand team.
This conversation explores why EVPs should be “uncovered” rather than invented,...
In this episode of Employer Branding Unplugged, host Mark Puncher sits down with Melissa Toa, Talent Acquisition Manager at Kimberly-Clark, who brings a wealth of experience from brands like Campos Coffee and Sephora.
You’ll discover how Kimberly-Clark is future-proofing its talent by building new skills and capabilities around AI and technology - not to replace human connection, but to enhance it.
We explore Mel’s previous w...
In this episode of Employer Branding Unplugged, host Mark Puncher talks with Aoife Brady, Talent Acquisition Manager at Fresh Hope Communities, a not-for-profit organisation working across aged care, retirement living, outdoor adventure and affordable housing.
The conversation explores the unique challenges of recruiting in human services, the power of truly listening to what employees and hiring managers need, and why a service...
In this episode, host Mark Puncher sits down with Clare Robinson, Head of Internal Communications, and Melissa Norton, Talent Acquisition Manager, from Cuscal.
Clare and Mel share the story behind their transformative journey to create Cuscal's employee value proposition (EVP). They don’t sugarcoat it: gaining internal consensus was challenging, the professional risks were high, but the payoff was an EVP that “rang so inextricably ...
In this episode, the team from Employer Branding Australia sits down with Belinda Leon, Employer Brand Specialist at Bendigo Bank, to explore the deeply personal and strategic layers of employer branding. From falling into talent acquisition by chance to leading one of the sector’s most thoughtful EVP projects, Belinda shares the realities of building inclusive workplaces—without the gloss.
Welcome to Employer Branding Unplugged, where we show you how to win with and through your people.
In this episode, Employer Branding Australia legends Mark, Dave and Hannah kick us off by tackling the biggest, most misunderstood question in employer branding: What is it really? Join us as we explore the non-negotiables to successful employer branding, how breaking down silos is the key to your success and why it's essential to hav...
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