Business of Speed Podcast
Business of Speed is the definitive, deep-dive into the money, power, and technology driving modern racing. We don't report the race, we pull back the curtain on the strategy behind it. This show treats global racing as the ultimate laboratory for competitive advantage, focusing on the high-level business decisions that shape the sports. We move past passive sponsorships to explore how teams, brands, and executives leverage racing for technology transfer, cultural relevance, and operational impact. This is where the C-suite goes to learn how to harness velocity into a sustainable business advantage.
Episodes
Vincenzo and Lali sit down for a casual, honest warm-up chat before F1 takes over Las Vegas. They also run through the fan experience around the Strip: free events, activations, watch parties, and Lali’s upcoming interview with Romain Grosjean. It’s not a complete guide to Vegas, just an honest conversation about what they’re looking forward to, what first-timers should keep in mind, and why Vegas week hits differently.
...Jarno Zaffelli sculpts racetracks.
The founder of Dromo Circuit Design, the man behind Zandvoort’s revival and Silverstone’s refinements, now turns his eye to Madrid.
In this episode of Business of Speed, Vincenzo Landino and co-host Lali Michelsen sit down with the Italian designer redefining what “track design” means in Formula 1.
Zaffelli explains why Madring, the new F1 circuit in Madrid is a living organism: flowing, br...
James Hinchcliffe gets brutally honest about the psychology that separates race car drivers from normal humans—and why they lack the self-preservation gene most people are born with.
In this episode, Hinch reveals:
- Why drivers return to racing after near-death experiences (his own horrific accident included)
- The real reason racing legends like Zanardi and Wickens fought back into the cockpit after catastrophic injuries
- Wha...
Former McLaren mechanic Marc Priestley—better known as "F1 Elvis"—joins us to talk about his brand new book Pit Lane Lessons: What F1 Can Teach You About Work and Life.
In this episode, Marc reveals the surprising origin story behind his legendary nickname, takes us inside McLaren's obsessive culture of excellence during the championship-winning years, and explains how those pit-lane principles translate into business succe...
He built endurance athletes, powered triathlon empires, and helped brands like Pepsi and Samsung enter the world of speed.
Now Lee Zohlman—the man behind Formula E’s Americas partnerships—joins Vincenzo Landino and Lali Michelsen to talk about:
- How saying no to the wrong deal doubled his career trajectory
- Why partnerships, not sponsorships, define the next era of motorsport business
- Formula E’s billion-impression grow...
What happens when someone decides to take on a system they know is rigged?
In this episode of The Business of Speed, we sit down with Laura Villars — a professional driver who made headlines for trying to run for FIA President... even though she knew her name could never appear on the ballot.
Laura opens up about what she discovered behind the scenes of motorsport’s most powerful organization, how the rules are designed to k...
A single race hosting fee can hit $70 MILLION—and that's before they even sell a single ticket. The real challenge for any track promoter? It’s absorbing the massive fixed liability and turning a one-time race into a year-round, profitable business.
The truth is, the profit isn't in the Grandstands, it's with the executives in the Suites. Premium hospitality is the only sustainable margin driver.
We're putting the circuit bu...
This episode is where Lali and Vincenzo lay out their manifesto, explaining what they believe is changing and what is happening in the world of racing. They discuss what their new venture, Business of Speed, is offering to inquiring minds.
A key part of their manifesto is making B2B cool, which they argue is a large part of motorsport sponsorship (such as with Oracle, AWS, and Arrow Electronics). They reject the "old model"...
Vincenzo Landino, founder of the six-year-old Business of Speed newsletter, and legendary Creative Director Lali Michelsen, define the DNA of your new essential motorsport briefing.
Discover how a LinkedIn video of a champagne saber led to the formation of a strategic content consultancy and media empire built on one core premise: Speed is the only sustainable competitive advantage.
We unpack:
- The Unlikely Kinship...
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