Rooted Business

Transform Your Perspective: Unleash Potential Through Social Media

In this episode, I discuss the profound impact of perception on our lives and the incredible opportunities social media offers to broaden our horizons and expand our wealth—not just financially, but relationally and intellectually. By leveraging social media, we can overcome the traditional limitations of our immediate environments and explore limitless possibilit...

The Surprising Benefits of Struggle: Embrace the Challenges

In today's episode, I delve into the often-overlooked positives of facing struggle and how it can actually benefit us in surprising ways. Drawing from a recent conversation with my husband about our own struggles, I discuss firsthand experiences with hard work and the valuable lessons learned. From enhancing creativity and deepening relationships to clarifying priorities...

Embrace Curiosity: Let Go of Fear and See What Happens

In this episode, I encourage you to adopt a mindset of curiosity and experimentation when creating content. By letting go of fear and overthinking, and embracing a 'let's just see' attitude, you can discover what works best for you and your audience. I share practical tips and personal experiences that highlight the importance of posting without over-editing, sharing stories,...

Double Podcast: Tackling Worries and Prepping for Fall

Today’s podcast episode is a double feature! First, I’ll guide you on how to manage the worries connected with growing your audience by categorizing them into three simple buckets: provision, outcomes, and transformations. By organizing and journaling our concerns, we can reduce our feelings of overwhelm and take actionable steps towards success. Next, we shift our focus to t...

The Power of Authenticity: How Being Yourself Online Pays Off Big

In this episode, I dive into the importance of being authentic across all social media platforms. I share personal stories and real-life examples to illustrate how staying true to yourself can significantly impact your audience and lead to unexpected opportunities. I recount a success story from a one-on-one strategy session with a client and discuss the shift in s...

To Automate or Not: Finding the Balance in Social Media Engagement

In this episode of the podcast, we're diving into the crucial debate of automation versus personal connection on social media. We explore how infusing real human interaction can significantly impact your online presence and grow your audience. I share insights from a conversation with another influencer, contrasting perspectives on the use of automated tools like ...

Unlocking the Power of Long-Form Content for Over Explainers

I talk directly to the over explainers—those who struggle with condensing their messages in short-form content such as reels, stories, or posts. I share my approach to leveraging long-form content like blogs, podcasts, or detailed social media posts to provide comprehensive information. By creating one piece of in-depth content, you can slice it into smaller segments fo...

Mindset Shifts for Thriving on Social Media - The Power of Positive Assumptions

In this week's episode, I share some of my key positive assumptions to help you effectively grow your online audience. We kick things off with the assumption that we all have at least 10 minutes a day to dedicate to social media, no matter how busy our schedules are. I highlight the importance of reusing long-form content, as many people haven’t s...

Breaking the Social Media Rules: Embracing Authenticity and Human Nature

In today's episode, I discuss why the so-called rules of social media are completely made-up and why understanding basic human behavior is far more important. I dive into natural laws of human psychology, emphasizing authenticity and the unchanging aspects of human connection. I share insights on the overwhelming amount of negative thoughts we have daily, an...

Leveraging ChatGPT to Boost Your Social Media Presence

In this episode, I share a personal story from a recent Girls Night where a friend revealed she uses ChatGPT for her social media content. I discuss how I use ChatGPT as an inspirational tool, cautioning against relying solely on AI-generated content. I emphasize the irreplaceable value of human agency and soul in content creation. I then offer a practical exercise: asking Ch...

Embracing Change: Finding Balance and Growth in Your Online Presence

In this episode, I encourage you to reflect on what you need to let go of and what to embrace as you grow your online audience. I share personal experiences about navigating significant life changes, like having a baby and adjusting to new schedules, while continuing to build an online presence without shame. You'll hear about my journey with postpartum adjustme...

Reflect on Your Growth: Embracing Change and Recognizing Progress

In this episode, I discuss the often daunting transitions many of us face, such as changing jobs or starting new ventures. I reflect on my own journey over the past few years, emphasizing the importance of looking back at past achievements to gauge current growth. By comparing our current state to where we were years ago, we can see significant progress and reassur...

In this candid episode, LB emphasizes that while making money online is important, it shouldn't be the sole reason for building an online audience. True fulfillment comes from relationships and genuine connections. LB shares personal experiences of financial struggles and investing in the business while highlighting the eternal value of people and mission. Authenticity and likability are key to growing a meaningful presence, and LB...

Embracing Stress as a Catalyst for Growth

In this episode of the soft skills series, I dive into stress management amid personal chaos. Sporting my daughter's fluffy dinosaur costume to stay warm, I reflect on the last three incredibly stressful weeks. The completion of our commercial kitchen project culminated in financial pressures and unanticipated challenges, testing our resilience. I share insights on recognizing personal st...

Embracing New Beginnings Without Burning Old Bridges

In this heartfelt episode, I dive into the concept of evolving in your social media presence and business without losing the valuable relationships you've built over the years. Reflecting on my own journey and recent experiences with unexpected support from past acquaintances, I emphasize the importance of keeping connections alive and highlight that true wealth lies in the rel...

Mastering Networking: Beyond Transactional Relationships

In this episode, I delve into the importance of networking as a critical soft skill. We start by discussing the fundamentals of soft skills and their importance in personal and professional growth. I break down the concept of non-transactional networking, emphasizing the value of building genuine relationships over just making a profit. I share personal insights on how to v...

Mastering Decision Making for Growing Your Online Audience

In this week's episode of the soft skills series, I dive into the topic of decision making, specifically tailored to help you grow your online audience with more confidence and speed. I share personal experiences from my journey, highlighting the importance of trying different platforms and methods—whether it's starting a podcast, blog, or YouTube channel. By experimentin...

Reframing Problem Solving for Content Creation and Audience Growth

In this episode, I delve into one of my favorite soft skills—problem solving. Initially, I saw problems as negative, but I reframed my perspective to embrace them as opportunities. I discuss two critical aspects: creating content that solves your audience's problems and addressing the challenges of content engagement and audience growth. I stress the importance of...

Unlocking Your Creative Potential: Embrace Boring and Reignite Your Inspiration

In this episode, I dive into the concept of creativity, emphasizing how even the seemingly mundane aspects of life can be a rich source of inspiration. Whether you think your content is boring or you have too many ideas and don't know where to start, I share practical tips on capturing and reigniting creativity. From making voice notes to saving inspi...