Beyond Hormones, The Business of Wellness
Running a hormone or wellness clinic is rewarding — but let’s be honest, it can also feel overwhelming. That’s where Beyond Hormones: The Business of Wellness comes in. Hosted by Jody Layne, co-founder of Accelerated Medical Practices, this podcast is here to help providers build thriving, profitable practices without losing sight of why they started. With over a decade of experience in marketing, sales, and business development — and after working with hundreds of clinics — Jody brings both expertise and encouragement to every episode. You’ll hear candid conversations with clinic owners who’ve been in your shoes, expert interviews with professionals who share tools and wisdom to help your practice grow, and Jody’s own insights from years of working behind the scenes in the hormone industry. If you’re ready to feel more confident, more supported, and a little less alone on the journey of business ownership, you’re in the right place.
Episodes
Don’t Let This Happen to You
A prominent physician. A world-class weight loss system. Hundreds of lives changed.
And yet… he said something that stopped me cold:
“You are my last hope.”
In this quick 5-minute episode, I share a story I hear far too often from brilliant providers who trusted the wrong marketing partners—and paid the price in lost money, lost time, and shaken confidence.
I break down three proven action...
You can be clinically excellent — and still miss one of the biggest drivers of long-term health outcomes: unresolved stress.
In this episode of Beyond Hormones: The Business of Wellness, host Jody Layne sits down with Mike Dannheim, founder of Sensie, to explore how mental and emotional wellbeing can finally become measurable — and why that matters deeply for hormone, longevity, and functional medicine practices.
Mike b...
If you run a cash-pay hormone or functional medicine clinic, chances are you’ve heard the debate: Should you offer membership pricing—or not?
In this short but powerful episode, Jody Layne breaks down why membership plans are one of the smartest ways to structure your services, both for your patients and your business. You’ll learn how memberships create a better patient experience, improve outcomes, and bring predicta...
What if one of the best ways to grow your clinic wasn’t more marketing — but more credibility?
In this episode, Jody Lane is joined by Daria Anne DiGiovanni, author of My Escape from the Sick Care System and owner of True Voice Writing Services.
Daria shares her journey as a patient navigating the sick-care system — and what patients are truly thinking but rarely say out loud. She also pulls back the curtain on how wri...
You can be clinically brilliant and still lose patients if you miss this one skill.
In this 5-minute episode of Beyond Hormones: The Business of Wellness, Jody breaks down the critical difference between hearing your patients and truly listening to them—and why that distinction impacts retention, trust, compliance, and long-term profitability in hormone and functional medicine clinics.
Patients don’t always tell you the...
What happens when a husband-and-wife team combines decades of medical experience with a shared mission to help people truly age well?
In this episode, I’m joined by Dr. Mark and Tandi Hechler, owners of Revelation Health and Well‑Being, to talk about what it really takes to build a hormone and wellness clinic that stands out in today’s crowded space.
We discuss:
• Why entrepreneurship isn’t for every provider — and ...
What if the reason your marketing isn’t working has nothing to do with algorithms—and everything to do with positioning?
In this episode of Beyond Hormones: The Business of Health, Jody sits down with Annie Figenshu, founder of Downstage Media and author of Simple Social Media. While Annie isn’t a provider, she brings a powerful perspective clinic owners need to hear: how storytelling, clarity, and structure help you s...
As we step into a new year, it’s tempting to focus on doing more — more content, more offers, more platforms.
But in a wellness industry that’s louder and more crowded than ever, the clinics that will truly stand out in 2026 won’t be the loudest.
They’ll be the clearest.
In this episode of Beyond Hormones: The Business of Health, Jody Layne shares the one thing clinic owners should focus on this year to rise above the no...
This year felt different for clinic owners — and it wasn’t just you.
In this end-of-year episode of Beyond Hormones: The Business of Health, Jody Layne zooms out to look at the industry trends that shaped the wellness and hormone clinic space over the past year — and why so many clinic owners felt stretched, challenged, and unsure even when growth was happening.
From changes in patient decision-making, to the rise of au...
As the year comes to a close, it’s natural to reflect on what worked, what didn’t, and what we want to do differently next time.
In this solo episode, Jody shares an honest, behind-the-scenes reflection on launching Accelerated Medical Practices in 2025 — the excitement, the momentum, and the realization that even good ideas can quietly create overwhelm when there are too many of them at once.
This isn’t a how-to episod...
In this episode, Jody Layne interviews Mary Ann Butler, NP — founder of The Wellness Firm, peptide educator, and long-time hormone optimization provider.
Mary Ann shares:
- How a pain management conference during the opioid crisis opened her eyes to hormones
- The surprising way pellets changed her husband’s life (and their marriage!)
- Why she started her clinic with only 250 sq ft — and zero fear
- The deep wins that convinc...
Owning a hormone clinic is often seen as the natural “next step” for great providers — but is it really the right step for you?
In this short episode, Jody breaks down the truth that most people never say out loud: Being an exceptional provider doesn’t automatically mean you’ll love being a clinic owner.
Inside this 5-minute conversation, you’ll discover:
- The difference between being a provider (the technician) and ...
Ever wonder why some leads convert so easily… and others feel like you’re dragging them through mud?
In today’s first ever solo episode, Jody breaks down the real reason hormone clinics struggle with lead flow, conversions, and long-term retention — and it has nothing to do with your pricing, your staff, or your Google reviews.
It’s because you haven’t built the 7-11-4 connection yet. That’s 7 hours of engagement, 11 m...
If you’re a hormone clinic provider, you’ve probably felt it: the long days, the endless demands, the emotional load your patients carry, and the pressure to hold everything together. And in those moments when you’re running on empty, everyone loves to say “just push through.”
But let’s be honest—willpower isn’t a long-term strategy.
It burns out. It breaks down. It runs dry.
In this short “Just Under 5” episode, J...
In this episode of Beyond Hormones: The Business of Wellness, Jody sits down with hormone-clinic marketer and AMP co-founder Kevin Hutchinson—a storyteller, strategist, and the brains behind some of the industry's most successful campaigns.
Kevin shares what actually works when it comes to marketing a hormone clinic today, including:
• The campaign that skyrocketed leads (and why)
• The St. Patrick’s Day...
In this Just Under 5 episode, Jody breaks down one of the simplest — yet most powerful — tools in every successful hormone clinic: Patient Symptom surveys.
Most providers use surveys to gather information at the first visit… but very few use them to reinforce progress, support retention, and help patients see just how far they’ve come.
Inside this short episode, you’ll learn:
- Why symptom surveys are essential for acc...
In this candid and wide-ranging conversation, Dr. Rick Welch of MDCosmedx: https://mdcosmedx.com/ and Doctor’s Diet Program: https://drsdietofky.com/ opens up about the real journey behind building a thriving hormone and wellness clinic.
From aesthetics to weight loss to hormones, Dr. Welch shares the lessons, missteps, and breakthroughs from more than 20 years in medicine — including what he wishes he had done s...
When was the last time someone made you feel truly valued?
In this Just Under 5 episode, Jody Layne shares a simple but powerful strategy to grow your practice, increase patient loyalty, and build a culture your team will be proud of — by treating your patients like royalty.
You’ll hear practical, creative ideas you can implement right away — from handwritten thank-you cards to monthly patient appreciation weeks —...
In this episode of Beyond Hormones: The Business of Wellness, Jody sits down with Jennifer Orechwa, CEO of Salt Marketing, to talk about how wellness providers can finally make marketing feel manageable — and effective.
Jennifer shares why so many clinics waste time and money chasing “quick-fix” tactics, and how her Salted Edge Framework helps wellness practices attract leads, convert patients, and create raving fans —...
Let’s be honest — it stings every time a patient cancels their membership or stops care. But here’s the truth: cancellations are part of doing business, not a personal failure. In this episode, Jody Layne shares three powerful ways to turn cancellations into an opportunity to strengthen your clinic, your culture, and even your patient relationships.
You’ll learn:
- How to say goodbye with grace (and why it matters)
- Wha...
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