Beyond Hormones, The Business of Wellness
Running a hormone or wellness clinic is rewarding — but let’s be honest, it can also feel overwhelming. That’s where Beyond Hormones: The Business of Wellness comes in. Hosted by Jody Layne, co-founder of Accelerated Medical Practices, this podcast is here to help providers build thriving, profitable practices without losing sight of why they started. With over a decade of experience in marketing, sales, and business development — and after working with hundreds of clinics — Jody brings both expertise and encouragement to every episode. You’ll hear candid conversations with clinic owners who’ve been in your shoes, expert interviews with professionals who share tools and wisdom to help your practice grow, and Jody’s own insights from years of working behind the scenes in the hormone industry. If you’re ready to feel more confident, more supported, and a little less alone on the journey of business ownership, you’re in the right place.
Episodes
What if you were running the code on your best friend's husband — and didn't even realize it until the room went quiet?
That's the moment that changed everything for Dr. Jeffrey Galvin. After 20 years as a board-certified emergency medicine and obesity medicine physician — including time at Boston City Hospital during the height of the AIDS epidemic and crack wars, and a stint as a military trauma...
Every hire is an A-player. So why is your sales conversion still flat?
This week on Beyond Hormones, Jody tackles episode two in the six-part series on the biggest marketing and sales gaps hiding inside growing hormone and functional medicine clinics — and this one isn't about culture, it's about staffing structure. Jody breaks down the single most common mistake she sees in clinics that have grown just...
He's not a hormone doctor. He's not even in medicine. He trains dogs. And he might just have the sharpest, most battle-tested marketing playbook Jody has heard on this show all year.
When Chad first reached out, Jody almost said no — "you're not appropriate for this show." One call later, her mind was made up. Chad, a Navy veteran turned founder of K9 Revolution Dog Training, built his business from the...
You can add ten new patients this month and still be losing ground. That's the uncomfortable truth Jody opens with in episode one of a brand-new six-part series on the marketing and sales gaps quietly draining revenue out of hormone and functional medicine clinics.
For thirty years, Jody's job has been telling business owners that more customers is the answer to slow growth. In this episode, she flips that sc...
You didn't open a hormone clinic to spend your days putting out fires.
This week Jody sits down with Meryl Simmons — a former audiologist turned Professional EOS® Implementer and business coach at ClarityCoach.io. Before she ever coached a clinic, Meryl spent over a decade on the commercial side of healthcare, including a stretch where her company grew from $70 million to $200 millio...
This is not our usual episode.
On my mom's birthday — twelve years after losing her — I found out my first boss and my mentor, Jack Latvala, had passed away. I hadn't spoken to him in over twenty-five years. But the second I heard, twenty-five years of memories came flooding back, because this man is one of the reasons I'm an entrepreneur at all.
Jack Latvala was a former Florida state sena...
Ever looked at your marketing spend and thought, "What am I even doing this for?" Jody has too. More often than you'd think. Even after thirty years as a marketer and a lifetime as an entrepreneur.
In this solo Monday episode, Jody breaks down the single biggest mistake she sees hormone and functional medicine practice owners make with their marketing: switching tactics before they've had time to ...
Most clinic owners are approaching referrals and reviews completely backwards, and it's costing them thousands in marketing spend they don't need to be spending.
In this Thursday 5er, Jody breaks down one of the most overlooked growth levers in a cash-pay practice: timing. Not whether you ask for referrals and reviews, but when. She explains why asking too early in the patient journey gets you lukewarm result...
What happens when you spend years as a dismissed patient — and then become the provider you always needed?
That's exactly the story Tina Jacobs tells in this episode. As the co-founder of Silk Life Medical, a hormone optimization and wellness clinic, Tina built her entire practice around one core belief: that patients know when something is wrong, and they deserve a provider who believes them. Her journ...
You did the hard part — you found the right person. So why do so many great hires still walk out the door before 90 days?
In this Thursday 5er, Jody breaks down the onboarding system that every hormone and functional medicine clinic owner needs — whether you're hiring your very first team member or scaling a growing practice.
Onboarding isn't just paperwork and passwords. It's the bridge between a ...
What happens when a wellness practitioner builds a thriving practice — and nearly destroys their health in the process? That was Joanna Sapir’s reality. Six months after opening her strength and conditioning gym with no business background, she ended up in the emergency room. Stress. Pure, undeniable stress. And that moment became the turning point that led her to completely reinvent how she ran her busi...
You know how to spot confirmational bias in your patients. But what if the same thing — the same mental loop that keeps your patients stuck — is quietly running the show inside your own practice?
That's exactly what Jody is digging into in this episode. It started with a moment in a Worldlink Medical training room, listening to Dr. Neal Rouzier talk hormones and labs, and hearing the term "confirm...
What if your providers' discomfort about price is quietly killing your conversions — and nobody's talking about it?
In this Thursday 5er, Jody breaks down one of the most costly — and most overlooked — mistakes in hormone clinic consult rooms: providers letting their own price judgment leak into the clinical conversation. And the fix is simpler than you think.
Jody shares a real story...
What does it look like when a physician builds a practice that's been running at the leading edge of wellness since 2010 — and never looked back?
Dr. Ivan Rusilko started his Miami-based longevity practice before most people even knew what wellness was. Since then, he's watched the industry transform from a niche curiosity into the number one industry in the country — and he's been quietly shaping a lot o...
If you've ever hired someone who looked great on paper and completely flopped in your clinic — this episode is for you.
Most clinic owners never got a manual for building a team. So they post a generic job ad, interview a handful of people, go with their gut, and hope for the best. And when it doesn't work out, they blame the hire — when really, the breakdown started long before anyone walked thro...
What happens when a nurse practitioner with decades of clinical experience goes to her own provider — and gets dismissed?
For Marla Osner, it lit a fire. After navigating her own perimenopause journey without answers and eventually getting the diagnosis she suspected all along, she looked around and realized: if this can happen to me, it's happening to thousands of women who don't have my background. That reali...
Most clinics pour everything into the first visit — and then go silent. The problem? Patients judge your clinic as much by what happens between appointments as what happens inside the room. And that silence? It's costing you patients every single month.
In this Thursday 5er, Jody breaks down the three-bucket follow-up framework that the fastest-growing hormone and functional medicine clinics are using to keep p...
You're spending money on marketing — or at least investing your time in it. So why are leads still falling through the cracks? In this final episode of the POWER Framework series, Jody reveals the one hire that has the highest ROI of anything she's seen in hormone and functional medicine clinics: a dedicated patient liaison.
This isn't a nice-to-have. This is the revenue role your practice is missing — an...
What if you only needed four ideas to market your clinic for an entire month?
Most clinic owners think marketing means constant creation — new posts, new emails, new ideas, every single day. No wonder it never gets done. In this Thursday 5er, Jody breaks down a simple, sustainable content system that starts with what you already know and turns it into weeks of consistent, authentic marketing — without add...
You've been sending in questions — and this time, we're answering them.
In this Special Edition episode, host Jody Layne is joined by her longtime business partner Patrick Dermody for a rapid-fire Q&A covering the questions that have been flooding in from hormone clinic owners and providers just like you. Patrick served as general manager at the clinic in Orlando that Jody has referenced throughout the ...
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