Beyond Hormones, The Business of Wellness
Running a hormone or wellness clinic is rewarding — but let’s be honest, it can also feel overwhelming. That’s where Beyond Hormones: The Business of Wellness comes in. Hosted by Jody Layne, co-founder of Accelerated Medical Practices, this podcast is here to help providers build thriving, profitable practices without losing sight of why they started. With over a decade of experience in marketing, sales, and business development — and after working with hundreds of clinics — Jody brings both expertise and encouragement to every episode. You’ll hear candid conversations with clinic owners who’ve been in your shoes, expert interviews with professionals who share tools and wisdom to help your practice grow, and Jody’s own insights from years of working behind the scenes in the hormone industry. If you’re ready to feel more confident, more supported, and a little less alone on the journey of business ownership, you’re in the right place.
Episodes
What does it look like when a physician builds a practice that's been running at the leading edge of wellness since 2010 — and never looked back?
Dr. Ivan Rusilko started his Miami-based longevity practice before most people even knew what wellness was. Since then, he's watched the industry transform from a niche curiosity into the number one industry in the country — and he's been quietly shaping a lot o...
If you've ever hired someone who looked great on paper and completely flopped in your clinic — this episode is for you.
Most clinic owners never got a manual for building a team. So they post a generic job ad, interview a handful of people, go with their gut, and hope for the best. And when it doesn't work out, they blame the hire — when really, the breakdown started long before anyone walked thro...
What happens when a nurse practitioner with decades of clinical experience goes to her own provider — and gets dismissed?
For Marla Osner, it lit a fire. After navigating her own perimenopause journey without answers and eventually getting the diagnosis she suspected all along, she looked around and realized: if this can happen to me, it's happening to thousands of women who don't have my background. That reali...
Most clinics pour everything into the first visit — and then go silent. The problem? Patients judge your clinic as much by what happens between appointments as what happens inside the room. And that silence? It's costing you patients every single month.
In this Thursday 5er, Jody breaks down the three-bucket follow-up framework that the fastest-growing hormone and functional medicine clinics are using to keep p...
You're spending money on marketing — or at least investing your time in it. So why are leads still falling through the cracks? In this final episode of the POWER Framework series, Jody reveals the one hire that has the highest ROI of anything she's seen in hormone and functional medicine clinics: a dedicated patient liaison.
This isn't a nice-to-have. This is the revenue role your practice is missing — an...
What if you only needed four ideas to market your clinic for an entire month?
Most clinic owners think marketing means constant creation — new posts, new emails, new ideas, every single day. No wonder it never gets done. In this Thursday 5er, Jody breaks down a simple, sustainable content system that starts with what you already know and turns it into weeks of consistent, authentic marketing — without add...
You've been sending in questions — and this time, we're answering them.
In this Special Edition episode, host Jody Layne is joined by her longtime business partner Patrick Dermody for a rapid-fire Q&A covering the questions that have been flooding in from hormone clinic owners and providers just like you. Patrick served as general manager at the clinic in Orlando that Jody has referenced throughout the ...
What if doubling your clinic income had nothing to do with seeing more patients — and everything to do with doing things differently?
In this Thursday 5er, Jody breaks down the five core secrets she's seen transform hormone and wellness clinics from stuck and exhausted to strategically profitable. This one's pulled straight from the 5 Secrets to Double Your Income course inside The Accelerator — and it mi...
What happens when a hostage negotiator, Army veteran, and first responder becomes a hormone clinic owner? You get one of the most grounded, intentional, and genuinely effective practitioners in functional medicine — and that's exactly who Megan Miller is.
Megan is a family nurse practitioner, integrative health and hormone optimization expert, and the founder of FitLogic Functional Medicine in Buda, Texas. But ...
What if you planned your entire year of marketing in one afternoon — and then let other people do most of the promoting for you?
That's exactly what happened when Jody launched "Wellness Matters" at her Orlando clinic: a year-long monthly speaker series that grew exponentially because every guest speaker brought their own audience. In this Thursday 5er, she shares that story — plus a holiday party that ac...
What's the difference between a clinic patients tolerate and one they actually talk about? It comes down to experience — and whether you're creating it intentionally or just hoping it happens on its own.
In this episode of Beyond Hormones, the Business of Wellness, host Jody continues the POWER Framework series with a deep dive into the E: Experience. This isn't a conversation about being nice to patients &mdas...
The person calling your clinic isn't just curious about hormone therapy. They're tired. They've Googled everything. They've been told by their doctor or their family that maybe this isn't necessary. And now they're on the phone with you — and how that conversation goes will determine whether they become a patient or just another unanswered voicemail.
This is Part 2 of Jody's Thursday 5er Sales Series — an...
What happens when the person who built the systems behind your clinic is also the person you go home to every night?
In this episode, Jody sits down with someone she's never officially had on the show — her husband, business partner, and co-founder of Accelerated Medical Practices, Jamie Layne. Jamie is a serial entrepreneur with a background in software, technology consulting, and digital marketing. He's the a...
What happens when a new patient finishes their consultation, walks to the front desk for pricing — and the front desk is juggling three other things, the lobby has zero privacy, and nobody has been trained to have this conversation? That patient walks out the door. And you may never see them again.
This is Part 1 of a two-part Thursday 5er Sales Series — and it's one of the most important business topics ...
You can have the best systems, the sharpest positioning, and a beautiful clinic — and still struggle, if the people inside it aren't the right fit.
That's what this episode is about.
This week on Beyond Hormones: The Business of Wellness, we're diving into the third pillar of the POWER framework: Workforce. And if you ask me which pillar matters most, this is it every single time.
I learned early in my career tha...
Be honest — when's the last time you walked out of a meeting feeling totally clear, energized, and ready to execute? If you're struggling to remember, this one's for you.
In this Thursday 5er, I'm breaking down why so many clinic meetings fall flat — and it's not because your team doesn't care or you're too busy. It's because most of us in healthcare were never taught how to actually run a meeting. We see...
What if you never had to market your practice again — because the right patients were already finding you?
That's the vision behind Saha Collective, a wellness matchmaking platform built by Alenka Kyslik. After spending years and trying over 50 different treatments trying to heal her own chronic health struggles, Alenka combined her 15 years of software and product expertise to build something the wellness in...
Your culture is your operating system — and most clinic owners never build it intentionally.
In Episode 47 of the Thursday 5er, we break down five practical systems pulled directly from The Accelerator that help hormone and wellness clinic owners build teams that stay engaged, take ownership, and show up for your patients.
We cover the weekly huddle format that creates accountability without micromanaging, the q...
In Episode 3 of the POWER series, Jody Layne tackles the operational pillar that makes or breaks a growing hormone and wellness clinic — and it's not the software you're using.
Most clinics have the tools. What they're missing is documentation.
In this episode, Jody walks through why clinics fall into chaos as they scale, the one simple habit that prevents it, and a real-world system she used in her Orlando clin...
Most hormone and wellness clinic owners are incredibly busy seeing patients and running their practices — but many are still guessing when it comes to building a team that actually drives growth.
In this episode of Beyond Hormones: The Business of Wellness, Jody Layne shares the 4x4 Growth Formula — the strategy of hosting four intentional, full-day team meetings per year — and how this one practice...
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