Shaker Unfiltered
Real Talk. Real Insights. Real Impact. Welcome to Shaker Unfiltered Shaker Unfiltered is the podcast and media hub for forward-thinking leaders shaping the future of talent. Hosted by John Graham, VP of Innovation, Inclusion, and Growth at Shaker Recruitment Marketing, this series pulls back the curtain on how the most dynamic organizations attract, engage, and retain talent in an ever-changing world. This is not theory. It is real conversation with the people driving transformation across recruitment marketing, employer branding, talent attraction, martech, and analytics. Each episode dives into the strategies, insights, and breakthroughs defining what is next, from building employer brands that scale to leveraging data and technology to move faster, smarter, and more human. Whether you are a TA leader, CMO, HR executive, or employer brand strategist, you will walk away with inspiration, clarity, and actionable ideas to level up your approach to talent.
Episodes
🎙 From Data to Decisions: The Future of Talent Analytics and Recruitment Marketing with Chris Cicmanec | Shaker Unfiltered Recruitment marketing has evolved, but not fast enough. While consumer marketing thrives on data, optimization, and AI, talent acquisition still struggles with disconnected systems, unclear metrics, and dirty data. In this episode of Shaker Unfiltered, John Graham sits down with Chris Cicmanec to explore the n...
Join John Graham, VP of Innovation, Inclusion, and Growth at Shaker Recruitment Marketing, for a powerful conversation with Susan LaMotte, founder of exaqueo and a pioneer in employer branding. In this episode of Shaker Unfiltered Live at The Vision Lab, they unpack the evolution of employer branding, the role of technology, and why embedding employer brand into business systems is essential for long-term success.
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