Clicks to Customers
Welcome to StubGroup's Clicks to Customers Podcast channel! Subscribe for: ✔️ Tutorials about how Google Ads works ✔️ Advanced strategies we're using to make our clients successful ✔️ Hot takes about the latest and greatest in industry news ✔️ Tactics to fix Google Ads suspensions and remain compliant with Google's policies ✔️ Conversations with industry experts on all aspects of marketing ✔️ And much more! 💪 Dominate Google Ads and grow your business: https://stubgroup.com/
Episodes
Google’s Three Strike Policy can make or break your ad account.
StubGroup CEO John Horn walks through EXACTLY how the three-strike process works, what each strike means, and what you can do to recover your account.
BEFORE it’s too late.
You’ll learn:
-How Google’s warning, first, second, and third strikes work -Real examples (like a retailer mistakenly flagged for selling “weapons”) -How to appeal or acknowledge a strike the righ...
Google Ads disapprovals stop your campaigns fast. In this video, StubGroup CEO John Horn walks through the 35 most common reasons ads get rejected and how to fix each one so your ads can serve again.
You’ll learn:
-The most frequent “destination” issues and quick fixes -How to solve phone number and verification problems -What triggers malware, compromised site, and unwanted software flags -How Google views trademarks, resellers, a...
Can you use prescription drug names like Botox in your Google Ads?
The rules have changed . . . and the October 2025 update makes an important distinction.
StubGroup CEO John Horn explains exactly what’s allowed when referencing prescription drugs in your:
-Ad copy -Landing pages -Keyword targeting
You’ll learn:
-Why certification still matters for keyword targeting -When educational and legal advertisers can now include prescripti...
Google’s tech support policy has changed.
And the October 2025 update adds important nuance for advertisers.
In this video, StubGroup CEO John Horn explains when you can (and can't) advertise tech support through Google Ads.
You’ll learn:
-Why third-party consumer tech support ads are prohibited -The difference between B2C and B2B tech support advertising -What the October 2025 policy update means for selling consumer technology on...
Can you advertise subscriptions through Google Shopping?
The short answer: Yes for some, and no for others.
StubGroup CEO John Horn breaks down Google’s October 2025 policy update, explaining which product categories are now allowed to advertise subscriptions and what compliance steps you need to take.
You’ll learn:
-Which categories now qualify for subscription listings (e.g., apparel, coffee, pet supplies) -The exceptions that e...
Google has rolled out a new policy update for message assets in Google Ads, effective October 30, 2025.
John Horn, CEO of StubGroup, explains what’s changing, how to verify your assets, and what steps you need to take to stay compliant before enforcement begins.
In this video, you’ll learn:
-What “message assets” are and how they work in Google Ads -The two approved methods for verifying message assets -How to link your domain or a...
Tired of getting spam or low-quality leads from your Google Ads campaigns?
In this video, John Horn, CEO of StubGroup, shares proven strategies for improving your lead quality, cutting out bad traffic, and helping Google focus on the customers you actually want.
You’ll learn how to:
-Identify where low-quality leads come from -Fix issues caused by Display, Search Partners, or Performance Max -Use better ad copy and landing pages to...
If your Google Ads account has been suspended for malicious software, this video walks you through exactly what that means and how to fix it.
StubGroup’s CEO, John Horn, explains what Google is flagging, how to identify real threats or false positives on your site, and how to successfully appeal a suspension.
In this video, you’ll learn:
-What triggers a malicious software suspension -How to scan your site for hidden malware or lin...
If people are using ChatGPT, Gemini, Grok, Claude, etc. to find products and services, will your business show up?
John Horn, CEO of StubGroup, explains how Generative Engine Optimization (GEO) works, and why it’s the next evolution of search visibility. Just like SEO helped businesses rank on Google, GEO helps you get featured in AI-generated answers from ChatGPT and other models.
In this video, you’ll learn:
-What Generative Engi...
If your Google Merchant Center account is suspended and you’ve been asked to complete video verification, here’s everything you need to know.
John Horn, CEO of StubGroup, explains what this new beta program means, who it applies to, and what to expect during the verification process.
This includes how to avoid mistakes that could slow down your reinstatement.
In this video, you’ll learn:
-What Google’s new video verification proce...
Being a Google Premier Partner helps StubGroup generate better returns for our clients.In this quick video, Yuki Yuan (Strategic Agency Manager at Google) sits down with John Horn (CEO at StubGroup) to discuss how hard it is to get into Google's Premier Partner program and the benefits that come from being in the program.Would you like a top Google Premier Partner managing your Google advertising? Start here: https://stubgroup.com/...
In this case study, John shares how StubGroup helped an agency fix their client's Google Merchant Center and Google Ads account suspensions.You’ll learn:-Why agencies often turn to StubGroup for suspension recovery.-How Google Merchant Center suspensions can trigger Google Ads account suspensions.-What key website credibility fixes (policy pages, About Us, FAQs, contact info) made a difference.-How a hidden functionality error near...
If you manage Google Ads for clients, few things are scarier than seeing the red suspension bar.In this video, StubGroup CEO John Horn explains:-How to talk to your client when their account is suspended-Why suspensions aren’t always your fault-A 3-step process to fix suspensions: Audit the ad account, audit the website, audit the online footprint-How agencies can partner with StubGroup to resolve suspensions (including white label...
What is a Comparison Shopping Service (CSS), and why does it matter for advertisers in Europe?In this video, John Horn (CEO of StubGroup) breaks down:-What CSS platforms are and how they work-Why Google Shopping itself is considered a CSS-How EU laws require Google to allow competing CSSs-The fees and performance differences between Google Shopping and third-party CSSs-How advertisers can choose the best CSS for their strategyWant ...
Struggling with a Google Ads Circumventing Systems suspension?We’ve released a free guide to help you understand and resolve this issue. In the guide, you’ll learn:-What the circumventing systems policy is-The most common reasons accounts trigger this suspension-Real case studies of how StubGroup has fixed this problem for clients-Resources to audit your own ad account and website👉 Download your free guide by visiting our Google P...
Google is phasing out the Content API for Shopping and replacing it with the Merchant API.And EVERY e-commerce advertiser will be impacted.In this video, John Horn (CEO of StubGroup) explains:-What the Merchant API is and how it works-The deadline for switching (August 18, 2026)-What Shopify, WooCommerce, and other platforms are doing for advertisers-What to do if you rely on a custom API connection-Why you should act early to avoi...
Google announced changes to its dishonest pricing practices policy (a subcategory of Misrepresentation) on September 23, 2025, with enforcement beginning October 28, 2025.In this video, StubGroup CEO John Horn explains:-What the updated dishonest pricing policy means-Key examples Google flagged (bait-and-switch tactics, price exploitation, misleading free trials)-How this impacts subscriptions, SaaS, locksmiths, apps, and more-What...
Google cracked down harder than ever in 2024, suspending over 39 million advertiser accounts. And early data from 2025 shows the trend isn’t slowing down.In this video, StubGroup CEO John Horn walks through our latest suspension study and shares insights you won’t find anywhere else:-The most common Google Ads suspension types in 2025-How many advertisers and ads were suspended last year-Estimates for Google Merchant Center suspens...
Low-quality or deceptive landing pages are a common reason for Google Ads disapprovals or even account suspensions.In this video, StubGroup CEO John Horn explains:-What Google considers a low-quality or deceptive landing page-Common mistakes (thin content, copied text, image-only pages, fake reviews, broken URLs)-Best practices for compliance (original content, privacy policy, working homepage, clear navigation)-How to improve user...
Google now requires advertisers to confirm whether their campaigns include political ads in the European Union.In this video, StubGroup CEO John Horn explains:-Why Google is asking this question in 2025-How to confirm at the campaign level-Why setting it at the account level is faster and safer-Where to find the option in your account settingsIt’s not a complicated update, but you need to take action to keep your ads running smooth...
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