Stories Build Businesses

In this episode of Stories Build Businesses, Megan Wright is joined by copywriter and founder of The Hook Book, Sam Johnson, for a conversation about creativity, curiosity, and what actually helps entrepreneurs move forward.

Together, they explore the gap between consuming information and actually using it  and why more content, more ideas, and more noise often make business feel harder, not easier.

Sam shares how his own short att...

In this episode of Stories Build Businesses, story and strategy coach Megan Wright explores why About pages are one of the most overlooked parts of a website and how they quietly shape trust, connection, and buying decisions.

While many business owners treat their About page as a simple biography or a box to tick, Megan reframes it as a powerful relationship-building tool. She shares how your About page helps people understand your...

In this episode of Stories Build Businesses, story-led strategy coach Megan Wright explores the stories that connect your whole business - your core repeatable stories.

If you’ve ever felt like you need to come up with something new every time you show up, this episode offers a different way of thinking about communication. Because the pressure to constantly create new ideas isn’t just exhausting, it’s unnecessary.

Megan shares how...

In this episode of Stories Build Businesses, story and strategy coach Megan Wright is joined by creative facilitator and content writer Liam Marshall to explore a powerful but often overlooked idea: it’s not your story that makes your business stand out, it’s your perspective.

Because while storytelling is everywhere in the online business space, many entrepreneurs still feel stuck, unsure what to share or how to make their content...

In this episode of Stories Build Businesses, story and strategy coach Megan Wright explores why emotion is one of the most powerful (and most overlooked) parts of business strategy, and how your emotional signature shapes whether people scroll past or feel drawn to your work.

In a world where content is constant and information is everywhere, Megan shares why being understood isn’t enough to be remembered. Using the metaphor of per...

In this episode of Stories Build Businesses, story and strategy coach Megan Wright explores why know, like, and trust isn’t the true foundation of connection in business and what’s missing from the conversation.

While “know, like, and trust” is often seen as the cornerstone of marketing, Megan shares a deeper perspective: without safety, none of those things can truly exist. Drawing on her own experience inside a business community...

In this episode of Stories Build Businesses, story and strategy coach Megan Wright is joined by Jenny Hardacre to explore something many entrepreneurs struggle with: how to slow down enough to think clearly again.

Because when you’re building a business, the pressure to constantly create, post, produce and perform can feel relentless. But what if the thing that actually unlocks your best ideas isn’t doing more, it’s stepping away f...

In this episode of Stories Build Businesses, story and strategy coach Megan Wright explores the difference between fast business growth and sustainable business strategy and why speed isn’t always the marker of success we’ve been taught to believe.

Using the analogy of fast fashion and the psychology behind the marshmallow test, Megan unpacks why so many online entrepreneurs chase quick wins, rapid scaling, and instant income and w...

In this episode of Stories Build Businesses, story and strategy coach Megan Wright is joined by Instagram expert Lindsay McGlone to explore how perception shapes influence in online business.

Megan leads a thoughtful conversation about how lived experience quietly informs personal branding from reclaiming painful narratives to building a recognisable, values-led presence. Together, they unpack the double-edged nature of visibility,...

In this episode of Stories Build Businesses, story and strategy coach Megan Wright explores why visibility feels so vulnerable in an online business and why confidence on camera isn’t the starting point most people think it is.

If you’ve ever hidden behind Canva graphics, avoided video content, or felt anxious about building a personal brand, this episode offers a grounded and sustainable approach to visibility. Megan shares how un...

In this episode of Stories Build Businesses, story and strategy coach Megan Wright is joined by programme design specialist Ruth Tsui to explore why so many group programmes struggle to deliver results and what actually makes them work.

Megan and Ruth talk about how copying frameworks, formats, and delivery styles can flatten identity and lead to offers that feel heavy to run and inconsistent in results. They explore the difference...

In this episode of Stories Build Businesses, story and strategy coach Megan Wright explores why people feel confused by your content, even when it’s thoughtful, helpful, and well written, and why the issue is rarely a lack of clarity in you.

Megan unpacks the difference between a message and a service, explaining why relying on “I help” statements alone often leads to mixed messaging. Instead, she reframes messaging as the belief a...

In this episode of Stories Build Businesses, story and strategy coach Megan Wright is joined by Amanda Daniels-Allen to explore how identity, care, and small moments quietly shape the way we build our businesses.

Megan and Amanda talk about why it’s often the subtle, everyday experiences, rather than big turning points, that influence how we show up in our work. They explore how lived experience, values, and self-awareness shape bu...

In this episode of Stories Build Businesses, story and strategy coach Megan Wright explores why this platform was always meant to be more than one format and why the arrival of the Stories Build Businesses magazine completes the original vision.

If you’ve ever felt like you had something important to say, but not in the way the online world usually asks for it, this episode offers a calmer, more inclusive perspective. Megan reflect...

In this episode of Stories Build Businesses, story and strategy coach Megan Wright is joined by repurposing partner Eloise Elford to explore how message repetition and content repurposing play a key role in building brand recognition.

Megan and Eloise discuss why repeating your message isn't a lack of creativity, but a necessary part of being remembered. They talk about how repurposing content helps business owners stay visible wi...

In this episode of Stories Build Businesses, story and strategy coach Megan Wright explores why progress in business doesn’t come from doing more, but from editing with intention.

If your business feels cluttered with ideas, half-finished plans, or constant “shoulds,” this episode offers a calmer way forward. Megan shares why simplifying your focus, creating white space, and choosing fewer priorities can help you move with more cla...

In this episode of Stories Build Businesses, story and strategy coach Megan Wright explains why she doesn’t believe real growth comes from dramatic transformation, especially in business.

Drawing on psychology, neuroplasticity, and lived experience, Megan explores why sustainable change is built through small, repeated shifts rather than overnight reinvention. She also unpacks how “transformational” language in the coaching industr...

In this episode of Stories Build Businesses, story and strategy coach Megan Wright explores what people really mean when they say “be more authentic” and why that advice often feels confusing or unhelpful in business.

Rather than encouraging oversharing or performance, Megan explains how letting your personality show up naturally in your work helps build a recognisable, human personal brand. She shows how your interests, quirks, a...

In this episode of Stories Build Businesses, story and strategy coach Megan Wright explores why your origin story is only one chapter of your business and why the stories you tell after that moment often matter more for connection, trust, and long-term growth.

While origin stories are a powerful part of personal branding and business storytelling, relying too heavily on a single “why I started” narrative can flatten your message ov...