America Builds Better
America Builds Better is a builder-focused podcast and media platform dedicated to the people, ideas, and innovations shaping how America builds. Hosted by industry veteran Jared Ledford, the show dives into real conversations with builders, manufacturers, dealers, technology partners, and community leaders across post-frame construction, steel buildings, sheds, and beyond. This isn’t surface-level talk or sales fluff — it’s practical insight, hard-earned lessons, and honest discussions about growth, operations, marketing, leadership, and the future of the building industry. America Builds Better is the next chapter in a journey that began with The Steel Kings Podcast, a long-running show that became a trusted voice within the steel building and shed industry. Built on that foundation, America Builds Better expands the conversation — bringing in broader perspectives, deeper strategy, and a stronger focus on education, innovation, and community impact. Whether you’re a builder looking to scale, a manufacturer refining your systems, a dealer navigating modern marketing, or someone passionate about how local businesses and industries grow, America Builds Better is here to inform, challenge, and elevate the conversation. Because strong communities start with strong builders — and America builds better when knowledge is shared.
Episodes
Ready to sell buildings people actually feel safe choosing? On this episode of the Steel Kings Podcast, we sit down with industry veteran Randy Chaffee to break down how post-frame construction can unlock bigger, cleaner wins for dealers who currently sell sheds or tubular steel.
The through-line is trust. Customers buy from people they know, like, trust, and feel safe with—and the fastest way to earn that confidence is by...
EP36 – Burnout-Proof Leadership: Systems, Delegation & Legacy Building with Carly Pepin
🎧 Watch now: how to reduce burnout, build stronger teams, and lead with clarity through every season.
As the busy season slows and pressure builds, are you working harder but getting less done? In this episode of The Steel Kings Podcast, we sit down with business coach and human behavior expert Carly Pepin to explore the r...
Navigating the Construction Industry with Shield Wall Media
Gary Reichert, owner of Shield Wall Media, joins Jared Ledford on the Steel Kings podcast to reveal the powerful strategies behind his company's success in construction industry publishing and trade show management. What began as a job selling advertising has transformed into ownership of a media conglomerate that's reshaping how construction professionals co...
Ever wondered why some building dealers thrive while others struggle to stay afloat? The answer might be simpler than you think.
When Jared sits down with Shannon The Shed Geek for this captivating conversation, they cut through industry noise to reveal what's really happening in steel structure and shed sales. Shannon brings his years of experience building the Shed Geek brand and community to share wisdom that appli...
Metal Meets Marketing Part 2
The building industry's best-kept secret isn't about materials or designs—it's about the relationship between manufacturers and dealers. In this revealing conversation, Jared Ledford welcomes Shannon The Shed Geek to dive deep into what truly makes a successful dealer network tick.
What happens when 10% of dealers sell 90% of the product while the other 90% struggle to make a...
Metal Meets Marketing Part 1
What happens when the podfather of the Shed Geek Podcast Network meets the Steel Kings? Pure industry gold. Shannon The Shed Geek joins Jared to dive deep into the challenges and opportunities facing today's shed and steel building professionals.
The conversation kicks off with Shannon's remarkable journey building the Shed Geek brand and podcast network—a testament to what happen...
The Radio and Shed Connection: Daniel Mullins Talks Marketing
While many businesses have abandoned terrestrial radio for social media promotion, they're missing a crucial audience. Mullins, a third-generation broadcaster whose grandfather was posthumously inducted into the Bluegrass Music Hall of Fame, explains how local radio creates something social platforms can't: genuine personal connections. When they're li...
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