SmarterU

SmarterU

SmarterUmedia - Guarantees to make you smarter in 2 minutes ... or double your time back! SmarterUmedia is hosted by Steve Lipscomb — the entrepreneur who transformed poker into a global sport and was featured on the cover of Inc. Magazine as well as above the front-page fold of The Wall Street Journal for creating “the hottest business in America.” Our mission is to provide free, reliable, and entertaining information to anyone who wants to tap into the innovative energy of entrepreneurship to improve their businesses, their work, or their lives. SmarterU interviews world-class entrepreneurs, top academics, bold innovators, and Hollywood Stars — diving deep into the insights only they can provide. No spin. No BS. Just the wisdom of experience … with a reminder: If you get 1% smarter every day, you’ll be 37x smarter in a year. So, what are you waiting for? Subscribe now. Let’s get smarter — together.

Episodes

October 28, 2026 • 62 mins

Legendary Los Angeles Entrepreneur Mark Verge joins host Steve Lipscomb to share lessons from building West Side Rentals and working across restaurants, entertainment, and even a stint as CEO of the Santa Anita Racetrack. They discuss teaching as a way to learn, resilience and failure, practical ways to test a business idea, the importance of team and community, athlete mental health, and why community college can be a smart path.

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DJ Jacobs, Executive Vice President of Business Operations at Sony Pictures Entertainment joins Steve to talk about how movies, entertainment, and technology have evolved over the last 20 years. They discuss DJ's diverse experiences at Hollywoods best-in-class, innovative entertainment companies from MRC (Ted, House of Cards), to Hearbeat (Kevin Hart) and Video Game Giant Riot Games. DJ shares is inside view re: how industry dynami...

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Beth Caldarello spent years building a successful career in real estate. Today, she leads The Agency Santa Fe, bringing together a boutique approach, a strong sense of community, and one memorable rule for the business: “No assholes.” She joins World Poker Tour creator Steve Lipscomb on SmarterUmedia to talk about what it takes to build a business—and what can surprise you along the way. Beth shares how she manage...

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October 7, 2026 • 50 mins

Steven Amato is the Founder and CEO of Advertising/ Marketing Powerhouse Contend; He is credited with helping transform Advertising in Web1 and Web2; Currently doing the same as Web3 and Ai become predominant. In this episode, Steven joins SmarterUmedia host Steven Lipscomb to discuss Advertising in the new era and the impact technology is having on our lives. Steven shares insights on how humanity can navigate the chaotic and frag...

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Matt Manasse ("Pickleball McNasty"), has helped put Pickelball on the map. Known as the Celebrity Coach to the Stars he has brought stars to the game from Jamie Fox to Matthew McConaughey to Drew Brees, Andre Agassi, Larry David, Ari Emanual, Brian Grazer and Emma Watson.

He Joins World Poker Tour Creator, Steve Lipscomb, on SmarterUmedia to talk about how it is possible to launch and grow a new sport, how the momentum feels when t...

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Leo Olebe is the Godfather of video gaming. He has headed the video gaming worlds at Disney, Xbox, Facebook, Google and YouTube, working on over a hundred games and becoming one of the seminal figures of a marketplace which boasts the largest entertainment audience in history. He joins Steve to discuss making the world a better place one game at a time through their shared work on Gamers.Vote and Leo's important global efforts with...

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September 9, 2026 • 64 mins

Tom Purcell is one of the most prolific comedic forces of this generation. He has been called Stephen Colbert's "Muse and Alter Ego in Nerdiness", and is undeniably one of the architects modern Late Night television. 21 years as writer, executive producer and show runner of the Colbert Report and Late Night With Stephen Colbert, we sat down with Tom just after Late Night ended to discuss the journey, what makes comedy funny, how th...

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Sports betting is exploding. And, nobody knows that world better than David Bockino, author of Over/Under: An Unexpected History of Sports Betting, the book that the New York Times Book Review called one of the most anticipated non-fiction books of 2026. Bockino spent 8 years as an ESPN executive and 10 years as a Professor of Sports Management at Elon University. In this episode, we explore the deep history of sports betting, its ...

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Emily Potts is the Founder and CEO of EPS Strategies. She is a rising communications star in the Lone Star State. In this practical and powerful episode, Emily shows us how to start, grow, and build our own personal and corporate brands.

key topics

The true scope of public relations beyond press releases The importance of reputation management and trust building Leveraging earned media and owned content for visibility The impact of...

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Trusted Chiropractor for the Dallas Mavericks and Dallas Stars for over 30 years, Mary Collings shares insights on the importance of recovery, sleep, and posture for overall health and athletic performance. Discover practical tips to improve your sleep environment, daily habits, and understanding of the body's natural rhythms. sleep, recovery, posture, circadian rhythm, athletic performance, health tips, chiropractic, stress manage...

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Brad Coleman became a professional race-car driver at just 15 years old. After competing at the highest levels of motorsports—including NASCAR—he made an extraordinary turn: from driving at breathtaking speeds to teaching the next generation how to drive safely.

Today, Brad is the owner and CEO of SafeWay Driving, one of Texas’s most established driver-education companies. In this episode of smarterUmedia, Brad si...

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Social Entrepreneurs build, bolster and change the world every day. In this episode, World Poker Tour Foundation President David Gitter, discusses how the power of poker has helped the organization raise well over 50 Million Dollars for meaningful causes with their partners. David shares insights on starting with 'yes' instead of 'no', the importance of innovation, giving back, and leveraging personal strengths to make a difference...

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Kirby Hocutt, Director of Athletics at Texas Tech University, shares insights on the evolving landscape of college sports, the importance of viewership, athlete education, and the impact of recent legislative changes. Discover how Texas Tech is building a brand on the rise, balancing athletic success with academic excellence, and navigating the future of collegiate athletics.

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We continue celebrating democracy with Los Angeles District Attorney Nathan Hochman who provides a message of hope for the City of Angeles as he deploys a new system of justice he calls "The Hard Middle," emphasizing a case-by-case approach, community engagement, and holistic solutions to crime and homelessness. Discover how his strategies aim to balance public safety, community trust, and justice.

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July 8, 2026 • 65 mins

In this episode, Jeff Clements discusses the critical issue of money in politics, the history of campaign finance reform, and the constitutional path to fixing systemic corruption through a proposed amendment. This conversation highlights the importance of civic engagement and constitutional change to restore democracy.

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In this episode, David Daley, best-selling author of Anti-Democratic and Rat F**cked, and Why Your Vote Doesn't Count, discusses the systemic intricacies of how politicians cheat when they draw district lines (gerrymandering/redistricting) and the outsized influence of the Supreme Court on American democracy. Discover how systemic manipulation affects elections and what citizens can do to restore fairness and representation.

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Energy is more than a political debate or a monthly bill. It is opportunity, quality of life, and economic mobility. In this episode of Smarter U, Steve talks with Alan Smith of Rockcliff Energy about the complexities of worldwide energy consumption, the role hydrocarbons play in today’s energy mix, and why billions of people still face challenges many of us rarely see. It is a conversation about energy, innovation, entrepren...

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Peter Trevisani, CEO of New Mexico United, and former Finance Guru shares insights on creating a 100 year sports franchise, transforming sports stadiums into community assets, building a passionate fan base, and leveraging storytelling and social media to create a lasting legacy in sports and community development.

key topics

Stadiums as civic assets and community hubs

Storytelling and social media in sports marketing

Building a pa...

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June 3, 2026 • 62 mins

Uber Business Consultant Laura Wheeler, co-founder of RVNU, opens up about her AI experience with US companies, offering practical and tangible steps that all businesses, entrepreneurs and aspiring business owners should be doing yesterday. She and Steve explore how AI is transforming business processes, data collection, and market relevance. Discover practical insights on leveraging AI for efficiency, innovation, and staying ahead...

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May 27, 2026 • 47 mins

Gaming and Marketing Savant Christie St. Martin shares how AI and Tech Worlds are leading us back to each other. Christie is an accomplished marketeer and social entrepreneur who helps build large scale communites through organizations like Gamers.Vote and CrossroadsXP. She illuminates how we can listen, be flexible and have a voice.

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