Head-to-Head by New Homes Solutions
Head-to-Head, powered by New Homes Solutions, is the ultimate guide for homebuilders and their sales and marketing teams. Here you'll have access to the hottest topics and best industry practices for building your businesses and sales teams. We go head-to-head with industry thought leaders for in-depth conversations about what is keeping you up at night. You can consider this your sales meeting in a box! H2H is recorded live, and you are invited to join us live by registering in advance on NewHomesSolutions.com/Head-to-Head. Or, you can listen to us on the go wherever you get your podcasts.
Episodes
Are your buyers telling you their real story… or just the safe, rehearsed version they think you want to hear?
In this Head-to-Head episode, Kimberly Mackey and Ryan Taft go back and forth on what it really takes to uncover popcorn-worthy buyer stories—the kind that reveal motivation, urgency, and emotional drivers that actually move sales forward.
Ryan introduces his 3 R’s—Retell, Relive, Refill — as a framework to help buyers rec...
Where’s the line between persistent follow-up…and being that salesperson?
In this episode of Head-to-Head, Kimberly Mackey of New Homes Solutions Consulting sits down with S. Robert August of North Star Synergies, Inc., to explore the human side of follow-up—how to earn the right to stay in touch, deliver value with every contact, and remain top-of-mind without crossing the line. The conv...
Where did all your web traffic go?
If leads feel softer… If traffic is down but nothing is “broken”… If sales teams are working harder and converting less…
You’re not imagining it.
In this episode of Head-to-Head, Kimberly Mackey sits down with Greg Bray, President of Blue Tangerine and co-host of the Builder Marketing Podcast, to unpack how AI-powered search is reshaping buyer behavior, visibility, and lead flow—long before sales ...
In this Head-to-Head episode, Kimberly Mackey welcomes back Leah Turner of Melinda Brodie & Company to review the latest Mystery Shopping Benchmark Study and what it reveals about today’s buyer experience.
For the first time, the study showed a decline in every category—raising big questions about consistency, coaching, and execution.
Highlights include: builder story (30%), asking for the sale (45%), and model demonstration ...
with Roland Nairnsey | New Home Sales Plus
Traffic slowing down? Models getting quieter? Waiting it out is not a strategy.
In this timely episode of Head-to-Head, Kimberly Mackey is joined by Roland Nairnsey of New Home Sales Plus to tackle one of the biggest challenges sales professionals and builders face right now: how to keep selling when traffic slows.
This isn’t...
Want to instantly build trust, deepen rapport, and uncover what truly motivates your buyers? In this episode of Head-to-Head, Kimberly Mackey sits down with David Hagan of Sales Uncomplicated to unpack the surprising superpower top salespeople all share: curiosity.
If you’re ready to stop “pitching” and start connecting, this episode gives you the tools to do it. You’ll learn how curiosity elevates every part of the sales experienc...
Stand Out, Sell More! A Conversation with Kelly Primeau
When it comes to marketing in this crazy housing market, you can’t afford to blend in—and thankfully, my friend Kelly Primeau is all about helping builders break through the noise. In our latest Head-to-Head conversation, we got right to the point: if you want to sell more, you’ve got to stand out—and that takes more than just a catchy slogan or pretty pictures.
Want more buyers who arrive already educated, aligned, and further down the funnel? In Part 2 of this special Head-to-Head series, Kimberly Mackey and Sabine Steinbrecher, CEO & Co-Founder of Hiveologie, share the practical blueprint for building an education-driven Sales and Marketing engine that attracts higher-quality traffic and converts ...
This topic is so big, we had to break it into 2 episodes. Be sure to listen to both, And, please subscribe to us on your favorite platform. Want buyers who show up already informed, already confident, and already much further down the sales funnel? In this special Head-to-Head episode, Kimberly Mackey is joined by Sabine Steinbrecher of Hiv...
In this episode:
Are your buyers pushing back harder than ever on pricing and affordability? Are your sales slowing down because buyers—and sometimes even your team—are too afraid to take the first step? If so, you’re not alone. In today’s market, affordability isn’t just a financial hurdle—it’s an emotional one. Buyers are nervous, hesitant, and overwhelmed by headlines.
Meanwhile, too many sales professionals are hunkering down i...
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