The Association Evidence Project
A podcast that brings forward the research, stories, and experts transforming data into action across the association community.
Episodes
In this episode of The Association Evidence Project, host Lowell Aplebaum, EdD, FASAE, CAE, CPF, welcomes Jana Darling, president of Marketing General, and Dr. Adina Wasserman, MGI’s director of research, to unpack findings from the 2026 Membership Marketing Benchmarking Report. Now in its 18th year, the report reveals a challenging membership landscape, with fewer associations reporting growth and declining confidence in the...
In this episode of The Association Evidence Project, host Lowell Aplebaum, EdD, FASAE, CAE, CPF, welcomes Patrick Glaser, chief practice officer at McKinley Advisors, and Wendy-Jo Toyama, MBA, FASAE, CAE, CEO of the American Epilepsy Society, to explore new ASAE Foundation research from the Seven Measures of Success series examining organizational agility and resilience. They unpack what these often-used terms actually mean for ass...
In this episode of The Association Evidence Project, host Lowell Aplebaum, EdD, FASAE, CAE, CPF, is joined by Peggy Hoffman, FASAE, CAE, president and executive director of Mariner Management, and Peter Houstle, CEO and COO of Mariner Management, to explore key findings from their latest chapter performance and benchmarking report. Drawing on data from associations and chapter leaders across the industry, they examine how evolving ...
In this episode of The Association Evidence Project, host Lowell Aplebaum, EdD, FASAE, CAE, CPF, is joined by Celia Zamora, CAE, Executive Director of the American Council of Academic Physical Therapy, and Jen Mehltretter, CAE, Director of Membership and Constituent Services at the American Society for Clinical Laboratory Science, to discuss new research from the ASAE Research Foundation and MPI Foundation, Enhancing Neuro Inclusiv...
In this episode of The Association Evidence Project, host Lowell Aplebaum, EdD, FASAE, CAE, CPF, speaks with Celisa Steele, co-founder and managing director of Tagoras, about new research examining the strategic outlook for association learning businesses. Steele explains that while many associations see strong potential for growth in their education portfolios—and recognize learning as both mission-critical and a source of n...
In this episode of The Association Evidence Project, host Lowell Aplebaum, EdD, FASAE, CAE, CPF, speaks with Tirrah Switzer, vice president of product marketing at Momentive Software, about insights from the 10th Annual Associations Trends Research Report “Bridging the Gap: Aligning Association Professionals and Members for Success” and what it reveals about alignment between association professionals and their members....
In the inaugural episode of the Association Evidence Project, host Lowell Aplebaum, EdD, FASAE, CAE, CPF, sits down with three leading voices in association research and strategy: Sheri Jacobs, FASAE, CAE, president and CEO of Avenue M Group; Dean West, FASAE, founder and president of Association Laboratory Inc.; and Andrea Wieters, director of strategic and future-focused research at ASAE. Together, they examine the current state ...
In this preview of The Association Evidence Project, host Lowell Aplebaum introduces a new series designed to help association leaders cut through the noise and make smarter, data-informed decisions. Each episode spotlights the research, insights, and experts shaping the future of the association sector — from governance and membership to foresight, economics, and innovation. Season One begins with conversations from inside t...
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