The High Stakes Customer

High Stakes Customer with Adrian Davis is dedicated to elevating how leaders think, speak, and act when serving their most important customers. Guided by Adrian’s mission to teach the mindset and behaviors that enable professionals to lead with empathy, clarity, and strategic discipline, the series brings forward the wisdom he has gained from more than thirty years of advising executives and strategic account teams around the world.

Episodes

Creating Value in High Stakes Customer Relationships with Mark Davies

September 18, 2026 • 50 mins

In this episode of the High Stakes Customer Podcast, Adrian Davis welcomes Mark Davies, Managing Director of Value Matters and Chair of the Association for Key Account Management, for a substantive conversation about what it really takes to create value with strategic customers. They explore why key account management is more than a sales program, how organizations can better understand what customers truly value, and why internal ...

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Building Trust at Scale: Libby Souder on Strategic Customer Relationships

June 29, 2026 • 22 mins

What does it take to build and sustain relationships with your most important customers? In this episode of the High Stakes Customer Podcast, Adrian Davis sits down with Libby Souder, CEO of SAMA, to explore strategic account management, executive engagement, trust, and the practices that create lasting customer value. Drawing on decades of experience and a shared commitment to customer stewardship, this conversation offers practic...

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From Vendor to Thinking Partner

April 7, 2026 • 28 mins

High Stakes Customer Podcast Host Adrian David invited guest Sandeep Aujla, executive coach and founder of Multilevel Leadership Consulting Inc., to explore what it means to engage leaders as true thinking partners.Drawing from her work with senior executives, Sandeep unpacks how complex decisions are actually made under pressure, where trade-offs, competing priorities, and limited capacity shape every outcome.
The convers...

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The Shift from Knowing to Doing

April 7, 2026 • 3 mins

Season II of the High Stakes Customer Podcast with Adrian Davis moves beyond principles into practice, taking listeners into real-world conversations with leaders navigating pressure, complexity, and consequence. Building on the six foundational principles established in Season I, this season explores how those ideas hold up when decisions truly matter. Each episode features practitioners who are actively shaping high-stakes relati...

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Champion from the Top

January 28, 2026 • 14 mins

Adrian Davis emphasizes executive visibility and sponsorship. He shows how senior leaders can build feedback loops with the field, reinforce customer-centric decision-making, and embed customer success as an organizational value.

Recorded by ROC Vox Recordin & Production, Rochester, NY www.rocvox.com

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Coach for Transformation

January 26, 2026 • 15 mins

Managers become multipliers when they foster a culture of learning and collaboration. Adrian Davis illustrates how coaching across departments—sales, service, operations, and marketing—creates cross-functional alignment and continuous improvement.

Recorded by ROC Vox Recordin & Production, Rochester, NY www.rocvox.com

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Measure What Matters

January 20, 2026 • 20 mins

Adrian Davis shifts focus from lagging metrics to leading indicators, teaching leaders to measure the behaviors that drive success. By tracking engagement, insight generation, and proactive conversations, organizations evolve from reactive to predictive performance.

Recorded by ROC Vox Recordin & Production, Rochester, NY www.rocvox.com

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Build Disciplined Habits

December 19, 2025 • 22 mins

This episode moves from mindset to execution, emphasizing that reliability builds trust. Adrian reveals how consistent micro-habits elevate daily execution, replacing firefighting with strategic follow-through.

Recorded by ROC Vox Recordin & Production, Rochester, NY www.rocvox.com

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Lead with Empathy and Insight

December 9, 2025 • 22 mins

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Make the Customer the Hero

December 2, 2025 • 15 mins

Using the Hero’s Journey as a metaphor, Adrian reframes customer relationships as collaborative quests. He challenges leaders to become guides who help customers overcome real-world villains—competitive threats, internal resistance, and market turbulence.

Recorded by ROC Vox Recordin & Production, Rochester, NY www.rocvox.com

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The Six Principles of High Stakes Customers

November 24, 2025 • 22 mins

Adrian Davis introduces the origins of the High Stakes Customer framework, sharing lessons from 30 years of experience managing complex, high-pressure relationships. This episode sets the foundation by exploring how the six principles emerged and why they are more relevant than ever.

Recorded by ROC Vox Recordin & Production, Rochester, NY www.rocvox.com

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The High Stakes Customer

Episodes

.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}Creating Value in High Stakes Customer Relationships with Mark Davies

.css-r6mb8g{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:1;overflow:hidden;}Building Trust at Scale: Libby Souder on Strategic Customer Relationships

From Vendor to Thinking Partner

The Shift from Knowing to Doing

Champion from the Top

Coach for Transformation

Measure What Matters

Build Disciplined Habits

Lead with Empathy and Insight

Make the Customer the Hero

The Six Principles of High Stakes Customers

Popular Podcasts

Creating Value in High Stakes Customer Relationships with Mark Davies

Building Trust at Scale: Libby Souder on Strategic Customer Relationships