Fohr Ground
A podcast about personalities in the influencer space hosted by Fohr’s Marketing Director, Tim Jeffreys.
Episodes
May 22, 2020 • 46 mins
This week on #FohrGround we got to hear from luxury fashion photographer, content creator and entrepreneur Mark Asuncion (@moodsbymark). Mark picked up a camera at 8 years old, and knew he would be creating in one way or another for the rest of his life. In the midst of going to school for physical therapy in New York, Mark was offered his first full time job as a fashion photographer and he decided to reroute his life to pursue hi...
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May 15, 2020 • 57 mins
This week on #FohrGround we had the pleasure of speaking to Sarah Nicole Landry of @thebirdspapaya. Canadian creator, public speaker, blogger and mother of three shared her life story with us, and imparted wisdom as profound as it was relevant to today’s current climate and our industry. Sarah’s story is a perfect example of why people create in the first place, and the ability that creation has to move you through your life and ch...
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May 8, 2020 • 62 mins
This week on #FohrGround we had the privilege of speaking with Jane Ko of @atastewithkoko. Jane has been a food blogger and influencer for the past 10 years, pioneering the scene in Austin, TX back in 2010. (Fun fact, she was also one of the first influencers on Fohr!)
Since the onset of the COVID-19 pandemic, Jane has used her platform and her following to launch three philanthropic initiatives to give back to the community and sup...
Since the onset of the COVID-19 pandemic, Jane has used her platform and her following to launch three philanthropic initiatives to give back to the community and sup...
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May 1, 2020 • 74 mins
This week on #FohrGround we got to virtually ‘sit down’ with menswear, travel and lifestyle influencer Drew Jessup. Originally from Maine, Drew has drifted to and from New York, but landed officially in Brooklyn about 5 years ago. His love for fashion began at an internship with KJP, and it was through connections he made during that experience that he knew he wanted to move to New York and pursue the vocation further.
In this epis...
In this epis...
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April 24, 2020 • 67 mins
This week's episode of FohrGround featured a very special guest: Taylor Loren (or as many people in the Instagram marketing world know her - Taylor from Later). Taylor is the head of content marketing for Later.com, and was the company's first marketing hire. Since then she’s been an integral part of the company’s exponential growth, and plays a huge role in their industry leadership.
In this episode, Taylor walks us through her pr...
In this episode, Taylor walks us through her pr...
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April 17, 2020 • 61 mins
This week’s episode of #FohrGround features one of our very own - Fohr’s VP of Strategy, Grace Murray. Grace has been at Fohr for 7 years, and has worked mainly in sales up until this year when she transitioned into strategy.
Tune in to hear Grace share her insights with us on brand strategy, influencer strategy and how those things have shifted over time and adjusted to this new reality that we are living in today. The episode als...
Tune in to hear Grace share her insights with us on brand strategy, influencer strategy and how those things have shifted over time and adjusted to this new reality that we are living in today. The episode als...
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April 10, 2020 • 65 mins
This week we had the pleasure of sitting down with Colleen Kelly, an advertising industry veteran and current CEO of global non-profit, Concern Worldwide.
Colleen shares her journey with us as it took her from LA to New York with various advertising agencies and ending where she is now, leading Concern Worldwide. Colleen has run the gamut of the advertising world, and in this episode shares priceless insight into the do's and don'ts...
Colleen shares her journey with us as it took her from LA to New York with various advertising agencies and ending where she is now, leading Concern Worldwide. Colleen has run the gamut of the advertising world, and in this episode shares priceless insight into the do's and don'ts...
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April 3, 2020 • 49 mins
In this episode we had the privilege of hearing from Lottie Bildirici, New York city-based endurance athlete, health coach, recipe developer and food content creator.
From a young age, Lottie took nutrition and health very seriously after a scare in her teenage years.
Everything changed when olympian Kara Goucher invited Lottie to her training camp in Colorado to cook for her. She now works with some of the top athletes in the worl...
From a young age, Lottie took nutrition and health very seriously after a scare in her teenage years.
Everything changed when olympian Kara Goucher invited Lottie to her training camp in Colorado to cook for her. She now works with some of the top athletes in the worl...
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March 27, 2020 • 65 mins
This week’s #FohrGround practiced #socialdistancing and was recorded remotely. We were honored to virtually sit down with industry renowned photographer Nick Onken and hear about his story.
Nick started his career as a graphic designer and ended up shifting into photography as he began to shoot his design subjects. Fast forward to today, he has had 20 years of experience in commercial photography, he is currently working with high ...
Nick started his career as a graphic designer and ended up shifting into photography as he began to shoot his design subjects. Fast forward to today, he has had 20 years of experience in commercial photography, he is currently working with high ...
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March 14, 2020 • 56 mins
This week’s #FohrGround featured three very special guests from the Fohr family. They’re also the dream team behind the magic that is #SephoraSquad.
In honor of #SephoraSquad’s one year anniversary and the opening of 2020 applications this month, Jillian Netzel, Emma Gonzalez and Suzannah Tarkington share the story of how #SephoraSquad started, what sets it apart from other influencer marketing partnerships and what the future look...
In honor of #SephoraSquad’s one year anniversary and the opening of 2020 applications this month, Jillian Netzel, Emma Gonzalez and Suzannah Tarkington share the story of how #SephoraSquad started, what sets it apart from other influencer marketing partnerships and what the future look...
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March 6, 2020 • 73 mins
This week on Fohr Ground we sat down with networking and relationship building wiz, Nick Roberts. Nick has had an extensive career in fashion and menswear PR and is now running is own firm, Lawrence & Co. In this episode, Nick shares with us personal insights from his journey to success as well as insider tips and tricks for getting the most out of networking.
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February 28, 2020 • 60 mins
This week we are joined by London-based YouTuber and content creator, Tim Dessaint. He started creating style-inspired content for a small following on Instagram, but it wasn’t until he moved to Australia and started his YouTube channel just a year and a half ago that he found his niche - ultimately growing his grew followers from 0 to 222k in such a short amount of time.
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February 21, 2020 • 45 mins
Since early Tumblr days, Nicole has always been an early adopter and interested in what's happening on the internet. After graduating from college, while still growing her personal blog, she immediately went from student to teacher and was given an Adjunct Professor at NYU at an unprecedented age. Hear all about her journey and what she's learned along the way on this week's episode of Fohr Ground.
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February 14, 2020 • 70 mins
This week on Fohr Ground we are joined by tennis professional, and founder of Behind the Racquet, Noah Rubin. Started just over a year ago, Behind The Racquet became an outlet for Noah and his (world-class) peers to discuss. In this episode, Noah talks about life as a professional tennis player, and how his journey on starting Behind the Racquet, and how it’s given him a purpose in his life outside of playing tennis.
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February 7, 2020 • 61 mins
We’re big fans of this week’s Fohr Ground guest, Sydney Fazende, here at Fohr. She’s currently a vice president of Digital at Laforce, one of the top agencies in town. Longtime fans of A Drink with James will know that we had her on the show a few years back. Spoiler alert—the industry is very much different since then, so we decided to have her on Fohr Ground and pick up where we left off a few years ago.
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January 31, 2020 • 64 mins
This week we were fortunate enough to be joined by Moonlynn Tsai and Kyo Pang, the amazing duo behind one of New York’s hottest new restaurants, Kopitiam. The restaurant originally had four seats (and the line to get in wrapped around the block) then reopened around the block with nearly forty seats and found immediate success. Being lauded in essentially every major publication, their leap was soon validated by the critics, and th...
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January 24, 2020 • 74 mins
Krystal Bick is a content creator based in New York City. Hailing from Reno, Nevada Krystal's path includes everything from studying journalism to blogging while working at Google as a Product Marketing Manager. Krystal's cinema-inspired feed stands out from the crowd in an era full of quick snapshots.
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January 17, 2020 • 17 mins
We made it through the second season! In this season two wrap up show, we take a look back at each episode, and pull a quote or two from each guest! Hope you enjoy!
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January 10, 2020 • 63 mins
Jeremy Mitchell (@xxjmitch) is a New York City-based photographer and content creator who shoots for many brands you know and love including Mr. Porter. Born and raised in Brooklyn, Jeremy has both a creative and entrepreneurial mind. He first began his hustle by selling Dragon Ball Z character printouts in 6th grade, then created his own successful bracelet line, and eventually transformed into the established photographer that he...
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January 3, 2020 • 58 mins
This week we talk to NY-native, Kira West (i@bykwest). In this episode, we get technical about how to make traveling a priority and making it work even when you have a small budget. Kira works at a travel tech start-up and gives us a rubric for picking your next destination.
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