CIPR Engage Podcast

CIPR Engage Podcast

Published every quarter, Engage is a CIPR podcast digging deep into the challenges and opportunities facing PR and comms practitioners right now. This series brings a range of perspectives to the discussions from across the industry, offering insight as well as food for thought to learn and challenge your own mindset – regardless of where you are in your PR and comms career. Engage has been produced for PR practioners but the themes explored will prove valuable for anyone working alongside PR and comms teams, or with an interest in the issues affecting the profession. CIPR members can earn 5 CPD points for listening to an episode of Engage.

Episodes

December 11, 2023 43 mins

The following episode summary was originally created by AI and edited by the CIPR’s podcast editorial board:

A year on from the launch of ChatGPT, host and chair of the AI in PR panel, Andrew Bruce Smith, marks the natural language processing tool’s first birthday by reflecting on the technological advancements we’ve seen in AI over the past year and its impact on the future of PR and comms teams.

Featuring Swati Virmani (senior le...

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In the fourth and final episode in the series celebrating the CIPR’s 75thanniversary, host Henry Heming interviews speakers and attendees at the Horizon conference focusing on the future of the profession.

 

Featuring interviews (and timestamps) with:

00:44 - Sheeraz Gulsher, co-founder at People Like Us, discusses creative campaigns and practical tips on making PR more inclusive.

 

07:17 - Fatima Banglawala, comms and public affai...

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The Chartered Institute of Public Relations’ (CIPR) Engage podcast returns with a new episode exploring the rise of spin the evolution of 1990s celebrity culture and power. 

 

Hosted by Mark Phillimore, a Senior Lecturer on the Master programme in Public Relations at the University of Greenwich, this is the third instalment in the Engage series dedicated to celebrating the CIPR’s 75th anniversary. 

...

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September 29, 2023 44 mins

To what extent is there a War For Talent in PR and Communications? How can companies attract, develop and retain key people? What steps should employers take to ensure their onboarding processes are truly inclusive and encourage greater diversity?

In this episode of Engage, host John Clegg, Internal Communications and Engagement Manager at HR Wallingford, considers these questions and explores the motives and concerns of communicat...

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August 7, 2023 43 mins

How important is understanding the rise of brands for building successful campaigns and engaging with audiences effectively?

 

In this episode of Engage, host Rebecca Jabbar media trainer and founder of Brand Champion Bootcamp, delves into the evolution of brands, examining how successful brands have built their reputations, grow their customer bases, and use employer brand to attract and retain employees, and what strategies they ...

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In conjunction with the CIPR’s 75th anniversary celebrations, this episode of Engage explores how the PR and communications industry has evolved in recent years and the challenges practitioners and teams are still grappling with.

From social inclusion to diversity, and the impact of technology on the outcomes and skills needed to work in the sector, panellists reflect on their own experiences and discuss the strides made by the pro...

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Doing business responsibly is a growing priority for many organisations, particularly as they are increasingly being held to account by their stakeholders.

In this episode, host and Head of Responsible Business at Irwin Mitchell, Kate Fergusson asks our panel of ESG experts how PR and communications professionals can best support their clients and companies in their ambition to clarify and communicate ESG strategies with credibilit...

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November 30, 2022 24 mins

Recorded live at the CIPR’s annual 2022 conference, this special episode of Engage hosted by Debbie West and Sara-Anne Mills-Bricknell from the CIPR’s Podcast Editorial Board, explores the key trends shaping the future of the industry.

From how technology is changing the shape of public relations, the future mediascape, and the increasing importance of purpose, culture and employee relationships, guests share their thoughts on the ...

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2022 has been a record-breaking year for weather-related events. China recorded its highest temperatures and driest summer in 60 years. A third of Pakistan is currently underwater due to severe flooding and temperatures in the UK reached 40 degrees Celsius.

Hosted by Shayoni Lynn, CEO and founder of Lynn, this latest episode of Engage, explores the differences between mis and disinformation, particularly around the future of our pl...

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August 31, 2022 49 mins

Research has found that public trust in Government and in elected politicians is at an all-time low in England right now. With a number of scandals over the past few years in politics, it is more crucial than ever that public affairs professionals show that they are being ethical and transparent and are working to support the UK’s democratic policy-making process.

Hosted by Max Sugarman, CIPR Public Affairs Group chair, this episo...

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April 6, 2022 32 mins

One billion people, or 15% of the world's population, experience some form of disability with the World Health Organisation estimating that two billion people will need at least one assistive communication, memory, or hearing aid in the next 10 years.  

In this episode, host Zach Cutler, CEO of Propel, and guests explore the role PR and comms practitioners can play in helping businesses and organisations better understand, and thin...

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November 17, 2021 51 mins

The entire world has been changed by the Coronavirus pandemic and as communicators, we've seen boards come forward and ask for interventions and advice in ways that have never happened before.

 

Whilst there’s been a lot of work undertaken both by the Chartered Institute Public Relations and by other professional bodies to ensure that communications is seen as a strategic management discipline; now more than ever, we have an opport...

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August 18, 2021 51 mins

Social purpose is continuing to capture the attention of the C-suite and boardrooms but what exactly is it and what role can PR and comms teams play in supporting their clients and organisations to be more purposeful?

In this episode, host Andy Green FCIPR and guests Shannon Walker founder of Social Disruption, Matt Appleby director at Grow Social Capital and Ben Caspersz founder and managing director at Claremont, explore the misc...

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May 25, 2021 49 mins

The pandemic has provided an opportunity to explore how we can work differently. The post-COVID world is a very different landscape for a lot of businesses, with many proposing to adopt a hybrid working model, as opposed to go back to the office full time.

Guests Sofia Cann, Martin Flegg and Kate Shaw share their views and experience with our host, Jenni Field. They explore the opportunities and benefits for PR and comms practition...

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February 17, 2021 44 mins

2021 may not have got off with the start we’d all hoped for, making navigating the ongoing COVID-19 crisis even more challenging for self-employed practitioners and teams.

 

For this quarter’s episode, guests Amanda Coleman, Rebecca Mander and Sharon Flaherty will be sharing their first-hand experiences with host Dan Jones to provide practical tips and takeaways for building resilience and accessing support in today’s tough climate...

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November 17, 2020 52 mins

Diversity is about far more than just ticking boxes and as the recently published CIPR State of the Profession report shows, there is still much more for the sector to do to better reflect the society that it communicates with.

This debate will highlight the findings from the report, why the PR industry is still struggling to attract diverse talent and what organisations should consider when shaping their diversity inclusion progra...

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