Published every quarter, Engage is a CIPR podcast digging deep into the challenges and opportunities facing PR and comms practitioners right now. This series brings a range of perspectives to the discussions from across the industry, offering insight as well as food for thought to learn and challenge your own mindset – regardless of where you are in your PR and comms career. Engage has been produced for PR practioners but the themes explored will prove valuable for anyone working alongside PR and comms teams, or with an interest in the issues affecting the profession. CIPR members can earn 5 CPD points for listening to an episode of Engage.
In this episode of Engage, host Miriam Brown, founder of Mulberry Brown Communications, gets under the bonnet of what makes an effective communications campaign.
Miriam is joined by Sarah Key, content team lead at NHS Blood and Transplant, and Tim Ridgway, Chartered PR practitioner and strategic stakeholder engagement manager at Surrey County Council. With a focus on the public sector, they cover the funda...
In this episode of Engage, host Abha Thakor, journalist, Chartered PR Practitioner, and CIPR Fellow, examines ageism in the public relations profession and the experiences practitioners face in the workplace.
Abha is joined by Jenny Manchester, author of the 2025 CIPR-funded report "An age-old proble...
In this episode of Engage, host Steve Bryant, Co-Chair of the CIPR Podcast Editorial Board, interviews speakers and attendees from the CIPR's 2025 Annual Conference - Leadership and Impact.
Recorded backstage at the conference itself, the episode brings the substance of the day's mainstage sessions to listeners who couldn't be in the room, with each speaker reflecting on the insights they shared, the challenges they put to the audi...
In this episode of Engage, host Ben Verinder, managing director of Chalkstream, explores a critical question for every PR professional: how can we help organisations make better decisions? Joined by Dr Jon White, consultant in public relations and organisational development, and Shayoni Lynn, CEO and founder of behavioural science communications consultancy, Lynn Group, the conversation examines the biases that undermine even exper...
This conversation examines the pathways to director and non-executive director roles for PR professionals, the unique perspective communications experts bringing to board-level decision making, and practical advice for practitioners considering this career progression.
Hosted by Ann-Marie Blake FCIPR, Co-Founder of True Comms, this episode investigates key aspects of board participation i...
In this episode of Engage, Melissa Fleming (UN Under-Secretary-General for Global Communications) leads a thought-provoking exploration into the complex debate around misinformation with guests Dr. Leon Hawthorne (former CNN, CNBC and BBC broadcaster) and Tom Southern (Director of Special Projects at the Center for Information Resilience) offering contrasting views on its impact and scale.
From social media monetisation to the cha...
From missing flights to Novichok poisonings, in this episode of Engage crisis comms specialists Rod Cartwright and Sarah Thomas share their real-world experiences of navigating risk and preparing for crises with host, Charlotte West.
Exploring the most common threats and opportunities facing organisational reputation today, Sarah and Rod also discuss the role of leadership and culture in a crisis, as well as the skills needed by c...
The following episode summary was originally created by AI and edited by the CIPR’s podcast editorial board:
A year on from the launch of ChatGPT, host and chair of the AI in PR panel, Andrew Bruce Smith, marks the natural language processing tool’s first birthday by reflecting on the technological advancements we’ve seen in AI over the past year and its impact on the future of PR and comms teams.
Featuring Swati ...
In the fourth and final episode in the series celebrating the CIPR’s 75thanniversary, host Henry Heming interviews speakers and attendees at the Horizon conference focusing on the future of the profession.
Featuring interviews (and timestamps) with:
00:44 - Sheeraz Gulsher, co-founder at People Like Us, discusses creative campaigns and practical tips on making PR more inclusive.
The Chartered Institute of Public Relations’ (CIPR) Engage podcast returns with a new episode exploring the rise of spin the evolution of 1990s celebrity culture and power.
Hosted by Mark Phillimore, a Senior Lecturer on the Master programme in Public Relations at the University of Greenwich, this is the third instalment in the Engage series dedicated to celebrating the CIPR’s 75...
To what extent is there a War For Talent in PR and Communications? How can companies attract, develop and retain key people? What steps should employers take to ensure their onboarding processes are truly inclusive and encourage greater diversity?
In this episode of Engage, host John Clegg, Internal Communications and Engagement Manager at HR Wallingford, considers these questions and explores the motives and concerns of communicat...
How important is understanding the rise of brands for building successful campaigns and engaging with audiences effectively?
In this episode of Engage, host Rebecca Jabbar media trainer and founder of Brand Champion Bootcamp, delves into the evolution of brands, examining how successful brands have built their reputations, grow their customer bases, and use employer brand to attract and retain employees, and what strategies they h...
In conjunction with the CIPR’s 75th anniversary celebrations, this episode of Engage explores how the PR and communications industry has evolved in recent years and the challenges practitioners and teams are still grappling with.
From social inclusion to diversity, and the impact of technology on the outcomes and skills needed to work in the sector, panellists reflect on their own experiences and discuss the strides made by t...
Doing business responsibly is a growing priority for many organisations, particularly as they are increasingly being held to account by their stakeholders.
In this episode, host and Head of Responsible Business at Irwin Mitchell, Kate Fergusson asks our panel of ESG experts how PR and communications professionals can best support their clients and companies in their ambition to clarify and communicate ESG strategies with credibilit...
Recorded live at the CIPR’s annual 2022 conference, this special episode of Engage hosted by Debbie West and Sara-Anne Mills-Bricknell from the CIPR’s Podcast Editorial Board, explores the key trends shaping the future of the industry.
From how technology is changing the shape of public relations, the future mediascape, and the increasing importance of purpose, culture and employee relationships, guests share their thou...
2022 has been a record-breaking year for weather-related events. China recorded its highest temperatures and driest summer in 60 years. A third of Pakistan is currently underwater due to severe flooding and temperatures in the UK reached 40 degrees Celsius.
Hosted by Shayoni Lynn, CEO and founder of Lynn, this latest episode of Engage, explores the differences between mis and disinformation, particularly around the future of our pl...
Research has found that public trust in Government and in elected politicians is at an all-time low in England right now. With a number of scandals over the past few years in politics, it is more crucial than ever that public affairs professionals show that they are being ethical and transparent and are working to support the UK’s democratic policy-making process.
Hosted by Max Sugarman, CIPR Public Affairs Group chair, this...
One billion people, or 15% of the world's population, experience some form of disability with the World Health Organisation estimating that two billion people will need at least one assistive communication, memory, or hearing aid in the next 10 years.
In this episode, host Zach Cutler, CEO of Propel, and guests explore the role PR and comms practitioners can play in helping businesses and organisations better understand, and...
The entire world has been changed by the Coronavirus pandemic and as communicators, we've seen boards come forward and ask for interventions and advice in ways that have never happened before.
Whilst there’s been a lot of work undertaken both by the Chartered Institute Public Relations and by other professional bodies to ensure that communications is seen as a strategic management discipline; now more than ever, we have an o...
Social purpose is continuing to capture the attention of the C-suite and boardrooms but what exactly is it and what role can PR and comms teams play in supporting their clients and organisations to be more purposeful?
In this episode, host Andy Green FCIPR and guests Shannon Walker founder of Social Disruption, Matt Appleby director at Grow Social Capital and Ben Caspersz founder and managing director at Claremont, explore the misc...
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
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