AW360
Weekly thought-leadership conversations with the best in the advertising, marketing, and technology industries.
Episodes
In this AW360 episode, Crystal Foote—Founder and Head of Partnerships at Digital Culture Group—shares how her team uses real-time cultural data and their award-winning Audience Resonance Index (AARI) platform to help brands connect with audiences authentically. Crystal explains why it’s time to move past broad demographic targeting, how data can transform raw insights into meaningful engagement, and why chasing viral trends can was...
Elmwood CEO Daniel Binns shares why purpose still matters—and how today’s most successful brands turn intent into measurable impact. Discover practical advice on staying authentic, designing for attention, and driving growth in a polarized world.
In this episode of AW360, we sit down with Ramsey McGrory, President of Prisma, to explore how the advertising industry can cut through complexity and rediscover simplicity. McGrory shares why he views his career as a relay race, how Prisma has evolved into a critical orchestration layer for modern marketing, and what true efficiency looks like in today’s fractured TV and digital ecosystem. From ad serving’s transform...
Bounteous EVP Michael Mayton joins AW360 to explore how AI is reshaping customer experience, why co-innovation drives loyalty, and how brands can thrive at the intersection of physical and digital touchpoints—without losing the human spark that fuels creativity.
In this episode of AW360, we sit down with Verena Papik, Chief Emotion Officer of Talkalytics, to explore how voice is transforming the way brands understand their audiences. Verena—whose career spans from Musical.ly and TikTok to launching a voice-first insights platform—shares why the human voice is the most revealing emotional signal, why “social asking” matters more than “social listening,” and how emotionally int...
In this episode of the AW360 Podcast, we sit down with Richard Exon, Co-Founder of London-based creative agency Joint, for an expansive conversation on where the creative industry stands in 2025—and where it’s headed. From navigating the rise of generative AI to evolving client-agency relationships, Exon shares sharp insights on how agencies can stay indispensable in an era of automation, fragmentation, and unpredicta...
Stephen Beck, Founder and CEO of Engine Digital, joins the EW360 podcast to explore what it takes to spark meaningful innovation inside large, legacy organizations. He shares how his team operates in the space between consultancy and digital agency, guiding companies from upstream strategy through end-to-end design and engineering. Stephen breaks down why cultural buy-in—not just budget—is the real key to innovation, and how underu...
In this episode of the AW360 podcast, we’re joined by Matt Owens, Chief Design and Innovation Officer at Athletics, a boutique brand innovation studio based in NYC. Matt shares how Athletics helps brands navigate a rapidly evolving creative landscape—from building “living” brand systems to embracing AI not as a crutch, but as a creative co-pilot. We dig into:
- Why boutique agencies are thriving in enter...
We’re live from Advertising Week Europe 2025 at 180 Studios in London for this episode of the AW360 Podcast, joined by Henry Stokes, Senior Director for Ads at PayPal UK.
With PayPal Ads officially launching in the UK, Henry gives us a behind-the-scenes look at the global rollout, key lessons from the U.S. debut, and what sets PayPal apart in the crowded commerce media landscape. From turning real transaction data into full-funn...
On this episode of the AW360 Podcast, we sit down with Eric Weisberg, Global Chief Creative Officer at Havas Health Network, to explore the creative awakening transforming health and wellness communications. Eric shares how social media is helping dismantle the stigma around mental illness, why regulated industries can still be hotbeds for innovation, and how brands are stepping up to drive equity in underserved communities.
We ...
Live from Day 3 of Advertising Week Europe 2025 at 180 Studios in London, this episode of the AW360 Podcast features a conversation with Jon Goulding, Founder & CEO of Atomic. Jon shares the bold vision behind Atomic—to be the most creative and most connected agency in the world—and how that ambition is translating into real results for clients. We dive into how data should fuel creativity (not stifle it), what true brand trans...
Recorded live on Day 3 of Advertising Week Europe 2025 at 180 Studios in London, this episode of the AW360 podcast features Emma Beckmann, Group Chief Growth Officer at Landor—the global brand transformation powerhouse behind some of the world’s most iconic names.
Emma shares how today’s CMOs are redefining brand-building in an era where emotional equity needs to deliver measurable results. From Mercedes to Nike Kids, she unpack...
Live from Advertising Week Europe 2025 at 180 Studios in London, this episode of the AW360 podcast features Charlotte Hamill, COO of Born Social—a social-first agency leading the charge in purposeful marketing and a certified B Corp to boot.
Charlotte shares how Born Social balances creativity with impact, what it takes to move from performative purpose to real cultural change, and how values can become a competitive edge. Now w...
Coming to you live from Day 3 of Advertising Week Europe 2025 at 180 Studios in London, this episode of the AW360 podcast features Lauren Kay-Lambert, Co-Managing Director at Shape History—the agency rewriting the rules of engagement when it comes to young people and politics.
Lauren unpacks what most brands get wrong about Gen Z and youth engagement, and how campaigns like Give an X broke through the digital noise to reach near...
Live from Advertising Week Europe 2025 at 180 Studios in London, this episode of the AW360 podcast features a powerful conversation with Callum Jackson, Strategy Lead at Shape History—the social impact agency helping brands walk the walk when it comes to accessibility and inclusion.
Callum breaks down the hidden costs of inaccessibility and explains why treating accessibility as more than just a checkbox is not only ethical—it’s...
In this special episode of the AW360 podcast, recorded live on the final day of Advertising Week Europe 2025 at 180 Studios in London, we’re joined by Zoe Dawson, Associate Creative Director at Shape History—the social impact communications agency behind powerful campaigns for causes that matter.
Zoe takes us inside her work rebranding major advocacy groups like the Refugee Council and shares how her team crafts emotionally reso...
Live from Advertising Week Europe 2025 at 180 Studios in London, this episode of the AW360 Podcast features Marko Johns, UK Managing Director and Head of Agency International at Seedtag, in a compelling conversation about the future of contextual advertising.
With experience spanning Spotify, ITV, and Yahoo, Marko shares why he made the leap to Seedtag and how contextual AI is emerging as a powerful, privacy-forward solution in ...
Recorded live at Advertising Week Europe 2025 from 180 Studios in London, this episode of the AW360 Podcast features a wide-ranging and inspiring conversation with Ian Millner, Founder of Iris Worldwide.
Ian reflects on building one of the world’s most recognized creative agencies and what it’s like returning to lead in a completely transformed landscape. We explore why entrepreneurial thinking isn’t just for startups, how large...
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