PromoTix University Podcast
PromoTix University is the go-to podcast for event organizers, promoters, and venue owners who want to sell more tickets, fill more seats, and maximize event profits. Hosted by Will Royall, a 15 year festival, venue, and event business veteran, this podcast delivers no-fluff, high-impact tactics for sponsor acquisition, vendor negotiation, operations, marketing, and other strategies to help you grow your events and ticket sales. Each episode breaks down proven tactics, industry insights, and real-world case studies that you can apply immediately. Whether you run concerts, festivals, trade shows, sporting events, or community gatherings, you’ll learn how to boost attendance, improve promotions, and out-market the competition. From paid ads to organic growth, influencer marketing to audience retention, PromoTix University gives you the tools to turn struggling events into sellout successes. Tune in for actionable lessons, expert interviews, and insider secrets—all for free. 🎟️ Stop guessing. Start growing. Welcome to PromoTix University.
Episodes
PromoTix University Podcast – Episode 5 🎙️
Secrets to Event Success: How Victory Athletics is Winning in Cheerleading Competition Production - Carrie Page & Madison Gregory
In this episode of PromoTix University, host Will Royall explores the world of cheerleading event production with Carrie Page and Madison Gregory from Victory Athletics. Learn how they have become leaders in the industry through innovativ...
PromoTix University Podcast – Episode 4 🎙️
How to Legally (and Creatively) Integrate Cannabis into Your Events - Kristy Caldwell & Gopi Sangha
In this episode of the PromoTix University Podcast, host Will Royall explores the fast-evolving world of cannabis-friendly events with two industry trailblazers: Kristy Caldwell, founder of Harvest Fest in Oklahoma, and Gopi Sangha, co-founder of High Frequency and T...
PromoTix University Podcast – Episode 3 🎙️
Unlocking Sales: Using Archetypes to Boost Event Ticket Sales - with William Royall
In this episode of the PromoTix University Podcast, host Will Royall breaks down the power of brand archetypes in event marketing—and why using them correctly can dramatically increase ticket sales, especially for VIP packages. Whether you're producing a comedy show, a business seminar, ...
PromoTix University Podcast – Episode 2 🎙️
Three Marketing Tools That Will Sell More Event Tickets Today (Plus Two Bonus Tools) – with William Royall
In this second episode of PromoTix University, host William Royall reveals three powerful online tools you can start using today to drive more ticket sales for your events. From automating personalized engagement to leveraging data for smarter artist bookings, this ep...
PromoTix University Podcast – Episode 1 🎙️
How to Get 10-14X ROI on Ads for Event Ticket Sales - Geoff Shames
In this first episode of PromoTix University, we’re diving deep into paid digital advertising for event ticket sales with special guest Geoff Shames, founder of Crowd Control Digital—an agency behind massive campaigns for Illenium, KSI, Travis Scott, Judas Priest, and more.
Geoff has driven more than $100,00...
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