Unfiltered & Unshakable

Unfiltered & Unshakable

Real talk for business owners who want clarity, confidence, and consistency: without the fluff. Marketing strategist and creator of the RISE Framework, Steve Lichtman helps you cut through the noise, simplify your next move, and build an unshakable business. Each episode features grounded coaching, practical insights, and a weekly “Riff of the Week” to keep you moving forward.

Episodes

December 23, 2025 8 mins

Tired of scrolling through a sea of identical AI-made posts? Me too.

This is your friendly nudge to stop outsourcing your voice to robots and start sharing the messy, real stuff only you can create.

Pick up your phone, hit record, and tell one true story... imperfections and all.

Be human in the feed because everything else is just noise.

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If your five-year plan makes you freak out, good. That means you’re human.

But here’s the thing: you don’t need to see the whole road. You just need the next 10 feet. This episode is all about stacking tiny wins: buy the domain, send the DM, hit record... one little move at a time. Do that consistently and the macro stuff follows.

If you’re tired of doom scrolling and waiting for the perfect plan, tune in to...

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If you’ve ever dragged a bad call or a rough minute into dinner, family time, or bed, this one’s for you. Resetting isn’t dramatic: it’s tiny rituals that let you close the loop and stop yesterday from stealing today.

Try this tonight: clear your desk, close the tabs and apps, and do a quick brain dump of the three main things you’ll tackle tomorrow. Say it out loud, give yourself permission to be off ...

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If you’re tired of feeling like consistency is a root canal, this one’s for you. I’ll walk you through easy shifts: change your label, keep tiny promises, and design your environment... so showing up becomes who you are, not what you force yourself to do.

Start small, stack the wins, and watch identity do the heavy lifting when willpower fades. Let’s make being consistent feel effortless.

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December 16, 2025 8 mins

Tired of staring at a blank wall? Try this: pick something simple, run it for 30 days, and learn way more by doing than by thinking. Motion creates data, data creates clarity.

Stack the small wins, collect feedback, keep what works and ditch what doesn’t.

Go crash into clarity: mess up, pivot, and get moving.

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December 15, 2025 6 mins

If you’re waiting to ‘feel’ confident before you act, stop. Confidence is the stack of small wins you collect every day.

Keep an evidence journal, note one scary thing you did, and watch your proof pile up.

You don’t need permission to start, borrow my belief in you until you build your own.

Small reps = big leaps. You got this.

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Overthinking is just fear pretending to be a plan. If you already know the answer, do it. If you don’t, count down from 10, breathe, pick the simplest option, and send it.

You don’t need perfect to move forward.

Ship small, learn fast, and let the market tell you what works.

I’m cheering you on to go hit send right now on something!

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In this episode I push back on the whole “massive action” hype and show why tiny, ugly, consistent execution wins every time.

I break down two simple habits: The two-minute rule and the bad-draft rule... that help you ship stuff instead of overthinking it.

Short, practical, and painfully real: stop planning perfection and start shipping.

Tune in and let’s get moving together.

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Think of this as permission to rip off the Band‑Aid: delete the noise, keep the one thing that actually pays, and watch everything get easier.

Seriously, do a subtraction audit: list what makes money, circle the 20% that moves the needle, then delete or delegate the rest.

No drama, just ruthless focus.

You'll be happier, better at what you love, and your revenue will thank you. Now go burn the buffet and open your steakhouse.

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If you’ve been feeling exhausted and busy but not getting results, this one’s for you.

We’ll walk through the I in RISE: identify the real problem (not the symptom) using the five whys so you stop burning time and resources chasing the wrong thing.

Quick truth: most people worry about the whole world judging them, but that tiny fraction isn’t your audience.

Speak to the one person who cares, name the real is...

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Ever had one notification turn your morning into a dumpster fire?

Same.

In this episode I walk you through three tiny but powerful Reset moves (physical, verbal, and environment) you can use in 30 seconds to stop a spiral cold and get your day back.

Try standing up and going outside to touch grass, say a quick out-loud command to break the loop, or clear your desk and shut the laptop... catch it early, reset hard, and keep moving.

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Hey friend,  this is the episode to end the first ten and start something real: becoming the person who actually follows through. No platform, no hack, just an identity shift and tiny actions that build unstoppable proof.

Grab a pen, write down the old identity you’re dropping and the new one you’re claiming, then do one small thing right now that proves it.

Do it today while listening, not tomorrow. You’ve got this.

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If making content feels like a chore, this one’s for you. Set a 5-minute timer, pick one tip or thought, grab your phone, record 30–60 seconds (no tripod needed), and post it. No editing for a week. Just create and post.

Clarity beats perfection. Stop overthinking, simplify your message, and let small, consistent posts build real momentum. Try it today and see how easy it gets.

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If you’re feeling fried, know this: burnout isn’t a failure, it’s your body and brain waving a big red flag that something’s out of alignment. Take a breath, step back without judgment, and use the RISE framework to find the mismatch.

Reset, identify what’s wrecking your day, simplify the noise, and execute a new path.

Don’t quit, shift gears. I’ve seen what ignoring it does, so protect yourself and act early.

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Quick truth: building a personal brand isn’t about churning out viral content or acting like an influencer. It’s the public version of your values, your voice, and your expertise.

Show up clear, consistent, and honest. Focus on reputation and repetition; what people say about you when you’re not in the room matters more than any one post.

Be you, not the algorithm’s idea of you.

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Everyone thinks you need confidence before you start, but that’s backwards. Confidence shows up after you take action, after you do the reps. If you’re sitting on a thousand half-finished ideas or scared of what people will say, try one small, messy step today. It won’t be perfect and that’s totally fine.

Use the RISE steps: Reset the noise, Identify what’s really blocking you, Simplify the action so it doesn’t trigger fear, then E...

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Hey! Stop pitching your resume and start talking like a real person. People don’t care what you do, they care how their life changes when they work with you.

If you’re tired of sounding like a PowerPoint, use the RISE framework: Reset, Identify, Simplify, Execute.

Keep it clear, human, and focused on what your audience feels... then watch people actually listen.

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Feeling buried under a million to-dos? This is your permission slip to hit the F*ck It Switch. Step back, breathe, pick one tiny action, and actually do it. You don’t need a perfect plan, just one brick to start rebuilding.

Use the RISE steps (Reset, Identify, Simplify, Execute) to clear the fog, get unstuck, and keep moving.

Seriously... Flip your F*ck It Switch and see how much lighter it feels.

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We’re living in the loudest era ever!! Non-stop posts, AI-generated garbage, and doom-scrolling being the norm. The real advantage isn’t another trick; it’s clear, simple messaging that people can actually understand and align with.

Consider this a friendly nudge: Reset, Identify your real goal, and Simplify your message. Stop trying to be clever and start being clear. You’ll cut through the BS and reach the people who matter.

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In this episode of Unfiltered & Unshakeable, Steve Lichtman challenges the common belief that consistency is all about discipline. Instead, he reveals that true consistency is a natural byproduct of clarity: knowing exactly what you’re doing, why you’re doing it, and what your next step should be. Steve shares insights from two decades of coaching business owners, explaining why people don’t struggle to take action, but rather ...

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