The Insura-Preneur Podcast
For agency owners serious about the Insurance Trifecta—Faster Growth, Higher Margins, and Peak Valuation. Hosted by Michael Jans—founder of Agency Revolution and architect of the longest-running mastermind in the industry —The Insura-Preneur Podcast delivers the real-world systems, strategies, and shortcuts used by the most successful independent agencies and insurtechs across North America. Each episode arms you with practical tools and elite insights so you can: - Accelerate organic growth without confusion, chaos, or cold-calling - Increase margins through smarter marketing and streamlined operations - Engineer a peak valuation using models proven to boost your exit payday You’ll hear from the top thinkers, marketers, tech leaders, and M&A insiders in the industry—all focused on one thing: helping you build an agency that creates real wealth for you, your family, and your community. No fluff. No filler. Just what works. Don’t just grow your agency. Engineer its future.
Episodes
When you’ve spent decades inside the independent agency system, you know the pain of underwriting chaos — juggling dozens of carriers, appetites, and rules that never seem to match up.
That frustration drove Trace Meek, a third-generation agency owner, to build something extraordinary: Ask Fetch — an AI-powered underwriting and quoting platform that cuts hours of manual work down to under 90 seconds.
In this episode, Trace shares:
...Once a week, Michael Jans — founder of the Society of Insura-Preneurs and one of the most trusted voices in insurance marketing — drops into your world for seven focused minutes of high-impact insight.
Each episode packs six real-time bulletins on the forces shaping our industry: carrier performance, underwriting trends, tech disruption, and what it all means for your agency’s growth.
From profit margins to AI breakthroughs, you’ll...
The buyer’s journey isn’t a funnel anymore — it’s chaos. Google calls it the Messy Middle… and they’ve got the data to prove it.
In this episode, Michael Jans breaks down Google’s landmark behavioral-science study Decoding Decisions — and shows independent insurance agencies how to use the six psychological biases that actually drive buying behavior:
✅ Social Proof
✅ Authority
✅ Scarcity
✅ Power of Now
✅ Power of Free
✅ Category He...
In this 10-minute episode, Michael Jans sits down with tech pioneer Frank Sentner, who’s been building technology for the insurance industry since 1976 — long before most agents knew what a modem was.
Together they trace the path from the first digital ACORD forms to modern-day AI. You’ll hear:
- Why “Bad Data. Bad AI.” is the new truth every agency must face
- Real-world examples of AI that augment people — not replace them
- The s...
Insurance agency owners don’t have time for fluff — so here’s your seven-minute intelligence briefing from the trenches.
This week, Michael Jans fires off six rapid-fire insights you need to know:
🚗 Tesla gets busted (and proves agents are still the smart money 😉)
📉 Commercial lines soften — but not all markets
🤝 Networks gain power — and access is everything
🤖 57% of InsurTech deals now flow to AI-first firms
💰 Carrier inves...
Every week, a new AI company shows up promising to revolutionize your agency. Most will vanish before your next renewal cycle.
The problem isn’t too few tools — it’s that most agency owners don’t have a system for buying them.
In this episode, Michael Jans lays out his 8-Point AI Buyer’s Filter — the same framework he uses to separate the brilliant from the bogus. You’ll learn how to evaluate:
- Real business fit (not hype)
- Whet...
In just seven minutes, Michael Jans cuts through the noise and delivers six powerful bullets every insurance agency owner needs to know right now: slowing premium growth, looming soft market conditions, new AI tools (and red flags), carrier adoption pitfalls, and the single biggest missed play in the industry.
If you’ve been wondering how to separate hype from opportunity, this briefing is your shortcut. Get the signal without the ...
Most agencies underestimate the single biggest lever for growth: revenue per customer. In this episode, Michael Jans reveals why just a $200 bump in average revenue per client compounds into millions of dollars in income, higher retention, richer EBITDA, and premium valuation.
You’ll discover:
- The 5 strategies every agency must execute to raise revenue per client.
- How multi-policy households can quadruple retention rates.
- Why ...
Every week, Michael Jans cuts through the noise to deliver six signals that matter for independent agency owners. In this 7-minute briefing:
- Why slowing premium hikes point to an impending soft market 📉
- M&A trends: fewer deals, bigger valuations 💰
- California’s wildfire model shift — and what it could mean for the nation 🌲🔥
- AI’s overlooked growth power (hint: it’s not cost-cutting) 🤖
- Cyber coverage: new capacity, low p...
In this episode, Michael Jans unpacks Robert Cialdini’s timeless Influence and reveals how the 7 principles of persuasion shape every decision your prospects make. From reciprocity to scarcity (and the surprising “eighth” principle of unity), you’ll hear research, stories, and field-tested applications you can put to work immediately in your agency.
Discover why some agencies grow in leaps while others drop money on the way to the ...
Insurance News Brief with Michael Jans
In less than 7 minutes, Michael Jans delivers the week’s must-know news for serious Insura-Preneurs.
- Underwriting profit triples in 2025.
- UnitedHealthcare slashes Medicare agent commissions.
- Global cat losses surge to $80B.
- AI governance shifts from optional to mandated (24 states onboard).
- Liability costs continue their relentless climb.
- M&A activity heats up with World, Duffy, and E...
AI is the fastest-adopted technology in history—and it’s splitting the insurance industry in two. Some agencies are systematizing AI to drive growth, while others are dabbling and drifting into danger.
In this episode, Michael Jans sounds the alarm on 10 red flags that put your agency at risk—from the “expensive hobby” trap to the compliance catastrophe—and shows how to avoid them.
You’ll discover:
- Why AI can’t just be a side ...
Insurance News Brief with Michael Jans
A fast, 7-minute roundup of the biggest stories shaping the insurance industry — delivered straight to independent agency leaders who want to stay sharp without wasting time.
In this week’s brief:
- 📈 Health benefit costs set to climb 6–7% by 2026
- 💰 Valuations holding nearly 20% above the 10-year average
- 🤖 1 in 3 agencies already using AI — with principals leading adoption
- 🧭 Why AI may ...
Every agency owner says they want growth. Few actually ritualize it.
In this episode, Michael Jans pulls back the curtain on the simple but powerful “Growth Ritual” that keeps agencies on track month after month.
You’ll discover:
- Why your P&L is a lagging indicator—and what you should track instead.
- The Rule of 50 (and why it’s the ticket into premium valuation lanes).
- How to use the Four Tributaries of Income (referrals, ...
When you peel back the layers of most “successful” agencies, you find mediocrity hiding behind luck and inertia. Not here. In this episode, Michael Jans sits down with longtime Mastermind member Frank Karkowsky to reveal the real drivers of a Rule of 50 agency—where growth, margins, and valuation stack up in the top tier of the industry.
Here’s what you’ll discover:
- The deliberate decision to move up-market—and why Pasadena In...
In this episode, Michael Jans reveals the most overlooked growth lever for independent insurance agencies — and why agencies that master this one move consistently grow faster, make more per client, and sell for 15–30% higher multiples.
You’ll discover:
- Why niching down accelerates revenue, retention, and profitability
- The math behind a 60%+ income difference between two markets
- Michael’s Bullseye Market Selector — a 10-factor...
Most agencies are leaving money on the table—and they don’t even know it.
In this episode, Michael Jans reveals the 10 science-backed optimization levers that can take your email results from “meh” to 27X better. You’ll discover:
- The core campaigns every agency must run to attract, convert, optimize, and retain clients
- Why “event triggered campaigns” beats manual campaigns by 260%
- How AI-powered GPTs make “done-for-you marketi...
AI isn’t coming — it’s here. And for independent insurance agencies, it’s not optional anymore. In this episode, Michael Jans breaks down the 4 Levels of AI Mastery that separate agencies that soar from those that vanish.
Inside, you’ll discover:
- Why “Traditional Tom” will lose to “AI-Enabled Sarah” every time
- How agencies are using AI to double growth while working fewer hours
- The simple framework to assess your agency’s AI m...
Your agency might already be compromised — and you wouldn’t even know it.
Worse, you could face an E&O claim if a client suffers a breach you never warned them about.
Cyber expert Jack Kudale (CEO & Founder of Cowbell, EY Entrepreneur of the Year) returns to reveal the new wave of attacks hitting independent insurance agencies — and why most owners are dangerously unprepared.
It’s not just ransomware anymore. The real threa...
In this episode, Michael Jans walks you step-by-delicious-step through 5 powerful ways to dramatically increase revenue per customer—boosting retention, profitability, and ultimately, agency valuation. You’ll learn how to turn service calls into money calls, run account reviews like a business unit, and future-proof your agency against AI-powered competitors. Plus: Michael shares a sneak peek into the tools being built for the AI G...
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