High Level Consulting: Digital Marketing That Doesn’t Suck

High Level Consulting: Digital Marketing That Doesn’t Suck

High Level Consulting: Digital Marketing That Doesn’t Suck cuts through the noise, gimmicks, and overhyped “guru” nonsense to bring you real strategies that actually move the needle. Every episode dives into practical, proven systems for lead generation, automation, attribution, scaling, and building a business that isn’t held together with duct tape and hope. Whether you’re running an agency, growing a local business, or trying to squeeze more ROI out of your marketing stack, this podcast gives you the playbook—minus the fluff, hacks, and headaches. Straight talk. Actionable tactics. Zero BS. If you’re serious about leveling up your marketing, visit http://highlevel.consulting to get tools, strategies, and resources that actually work.

Episodes

January 18, 2026 18 mins

Most Google Business Profiles don’t underperform because of competition—they underperform because they’re incomplete.

In this episode, we break down the real framework behind complete Google Business Profile optimization and why so many listings stall even when “everything looks right.” You’ll learn how Google actually evaluates relevance and trust, where common best practices fall short, and why relying on tools alone—especially w...

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Why do some industries struggle with SEO no matter how “perfect” the execution is? Why do real estate agents, insurance agents, and other captive industries pour money into SEO and still fail to rank consistently? And why does the conversation always get derailed into HighLevel vs WordPress when that’s rarely the real issue?

In this video, I break down the structural reasons SEO underperforms in certain industries—especially real e...

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The WordPress vs HighLevel debate misses the real question most agencies should be asking.

In this breakdown, we look at what actually drives local rankings in the Google Maps Pack and why CMS choice is often overemphasized. You’ll see where WordPress clearly wins from a technical SEO perspective, where HighLevel sacrifices flexibility for scale and retention, and how agencies using HighLevel are still competing by leaning into off...

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Most HighLevel users misunderstand how XML sitemaps actually work—and that mistake can delay indexing for service and location pages you worked hard to build. In this video, I break down what XML sitemaps really do, why they matter for Local SEO, and the correct way to generate, replace, and submit sitemaps in HighLevel so Google discovers your pages faster and more reliably.

This walkthrough is specifically for HighLevel websites ...

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In this episode, we tackle one of the most persistent "ghosts" in the digital marketing world: the meta keywords tag. If you are still meticulously entering keywords into that hidden HTML field, you are spending time on an obsolete relic that has had zero impact on Google rankings since 2009.   We break down the history of why Google walked away from this tag—mainly due to widespread keyword stuffing and abuse—and why continuing to...
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Are you struggling to manage tracking pixels across multiple ad platforms? Hard-coding tracking scripts directly into your website makes troubleshooting harder and increases the risk of duplicate tags, turning your setup into a mess.   Google Tag Manager (GTM) is the indispensable, beginner-friendly tool that makes tracking for paid advertising manageable and scalable. GTM serves as a centralized system for tracking scripts, allow...
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Join High Level Consulting founder Richard Whirley, a Certified HighLevel Admin and Masterclass Instructor, as he breaks down advanced GHL systems architecture, operations, and attribution. This podcast is for digital marketers, agency owners, and businesses tired of messy HighLevel accounts, Frankenstein workflows, and broken reporting. Learn how to transform GoHighLevel from a confusing tool into a scalable, revenue-generating en...
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Changing your website URL is a structural change, not a cosmetic one, and if handled incorrectly, it can be one of the most expensive mistakes a business can make. To prevent an SEO disaster, you must transfer your accumulated authority and link equity by eliminating uncertainty for search engines. We break down the disciplined plan for success, starting with a complete URL inventory (to avoid missing orphaned pages with valuable b...
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This podcast episode is essential listening for HighLevel users agencies and operators who rely on HighLevel for websites funnels and CRM. We clearly communicate why structured high-quality SEO training is critical inside the HighLevel ecosystem especially given the widespread misinformation and oversimplified advice often shared as best practices. We cut through the noise and show you where to invest time energy and budget for the...
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In this episode, we break down why press release distribution is one of the most powerful and often misunderstood tools in Local SEO. We are not talking about traditional public relations or chasing media coverage. Instead, we use press release platforms specifically for their technical SEO benefits: indexation, entity reinforcement, and creating trusted, crawlable citations and links. This distinction is critical—if you are expect...
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In this foundational episode, we dive deep into the world of backlinks—the digital votes of confidence that drive search engine optimization (SEO). Learn what a backlink is (also known as an inbound link), which occurs when one website includes a clickable link pointing to another. Backlinks are one of the most foundational concepts in SEO and remain one of Google’s strongest ranking signals. They help establish key factors like Au...
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Before rankings, traffic, or leads ever happen, one critical step must come first: indexation. In this episode, we break down the fundamentals of how Google crawls the web, decides which pages make it into its index, and why so much great content never gets seen.

You’ll learn the difference between crawling and indexing, the most common reasons Google rejects pages, how to quickly check if a page is indexed, and why indexation is t...

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This educational training module provides practical guidance on how to structure a press release specifically to support Local SEO. Designed for local business owners, marketing agencies, and SEO practitioners, we walk through the essential steps to craft a press release that reads like real news while quietly reinforcing the signals that matter for search performance. We cover the step-by-step framework, including creating a clear...
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See the full guide here: https://highlevel.consulting/post/why-local-service-ads-matter-more-than-ever-for-local-businesses 

Google Local Service Ads (LSAs) are the ultimate digital front door for local service businesses and are no longer an optional marketing tool. This episode breaks down the strategic imperative of LSAs, explaining why not participating is an active concession of market share, revenue, and high-quality leads di...

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For years, local SEO was all about ranking websites. But Google changed the rules—and the clicks followed. In this episode, I break down why I prioritize ranking Google Business Profiles in the Map Pack instead of chasing traditional organic rankings. We talk real numbers: where clicks actually go, why the Map Pack dominates more than half of all local search traffic, and how probability alone makes Maps a smarter play than organic...

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In this episode, we break down the real differences between HighLevel and HubSpot—without the marketing fluff. If you're an agency owner, local service provider, consultant, or multi-location operator, this conversation will save you time, money, and a whole lot of frustration.

We explore why HubSpot has become the gold standard for enterprise companies with deep budgets, teams, and complex reporting needs—but also why it fails 95%...

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The convenience of automated services like Yext is tempting, especially when integrated with platforms like HighLevel (GHL). But if you rely on Yext alone, you are likely wasting time and budget. The core issue? Most automated directory listings are ignored by Google, with tests showing indexing rates as low as 6%. If Google doesn't crawl and index your citation, it provides almost no local SEO value—it's just decorating the intern...
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Most businesses think they need to replace their existing systems to get better results. But what if the real opportunity isn’t starting over — it’s connecting what already works?

In this episode, we dive into a real-world success story where a simple “don’t replace” strategy delivered an astonishing 72× ROI for an enterprise client. Instead of forcing a costly platform migration or asking teams to abandon tools they already used, ...

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You’re already collecting Google reviews — great!  But are those reviews actually helping your SEO?

In this episode, we peel back the curtain on how Google reviews influence your local search visibility, and why not all reviews are created equal. It’s not enough to collect stars — what matters most is how those reviews signal relevance, location, keywords, and trust to Google’s algorithms. Learn more about how to use ratings and re...

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If your business feels like it’s running on a tangled mess of automations, broken reporting, and workflows that somehow create more problems than they solve… you’re not alone.

In this episode, we break down five counter-intuitive principles that reveal why your marketing, automation, and operations feel chaotic—and how to turn that chaos into predictable, scalable growth.

You’ll learn:

  • Why your automation platform isn’t the p...

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