Sales and Marketing Power Hour
The Sales & Marketing Power Hour is where homebuilding’s most trusted voices cut through the noise and get real about what’s working right now in new home sales, marketing, and customer experience. Launched in 2020 by Carol Morgan of Denim Marketing and Kimberly Mackey of New Homes Solutions Consulting, this show began as a crisis-era resource and quickly evolved into a go-to industry staple. Each episode brings you honest conversations with thought leaders, innovative builders, and the pros in the trenches who are adapting, experimenting, and succeeding in today’s market. From customer expectations and digital transformation to sales process discipline, online conversion, Realtor relationships, and everything builders struggle with daily—this is the place to get practical, usable insights you can put to work immediately. If you’re in sales leadership, marketing management, onsite or online sales, or even general real estate, this podcast is your edge. You’ll walk away with fresh ideas, proven strategies, and a better way of thinking about how to lead teams, serve buyers, and grow your business. Real talk. Real tactics. Real results. Subscribe and join us as we help builders and their teams rise above the fray—one powerful hour at a time.
Episodes
Are you so focused on finding the next buyer that you’re forgetting the ones you already have?
In this episode of Sales & Marketing Power Hour, Kimberly Mackey and Carol Morgan explore how builders can turn great buyer experiences into consistent referrals through proactive communication, aligned teams, and meaningful homeowner engagement.
Featuring Haley Naebig of NoviHome and Jessica Sickler and John D’Angelo of Berks Homes, ...
In this annual 2026 Roundup episode, hosts Kimberly Mackey and Carol Morgan bring together contributors from ECI/Lasso CRM’s Sales, Marketing, and Operations blogs to provide honest, practical guidance builders can use now.
Featuring (in order of presentation):
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Erica Lockwood (Joseph Chris Partners)
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Brittany Horner (Mitchell Homes)
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Dan Bridenstine (Group Two)
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Heidi Schroeder (ECI Lasso CRM)
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Leah Fellows (Blue Gypsy, I...
How do you sell new homes when insurance is skyrocketing and climate risks dominate the headlines? In this episode of Sales & Marketing Power Hour, industry experts break down how to confidently address buyer fears around hurricanes, floods, wildfires, insurance costs, and evolving building codes. Hosts Carol Morgan and Kimberly Mackey are joined by Randy Noel, Mackenzie Payne, and Donna Knatz Barrett to explain why today’s new...
Is AI helping your content—or replacing your voice? In this episode of Sales and Marketing Power Hour, Carol Morgan and Kimberly Mackey explore how builders and agents can use blogging and vlogging to stand out in a noisy, AI-driven world. With insights from Jaime Godwin of Kolter Homes and Kaitlyn Fogle of French Brothers Homes, you’ll learn how to create authentic content, tailor messages to real buyer needs, and build trust thro...
Are your salespeople waiting for leads—or creating them? In this episode of Sales and Marketing Power Hour, hosts Carol Morgan and Kimberly Mackey team up with Mollie Elkman and Naomi Wright Bellamy to unpack what proactive selling really looks like today. From personal branding to grassroots outreach to KPIs that actually matter, this conversation shows builders how to stop reacting and start generating momentum. If you want predi...
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