Change by Design: Engineering Transformation with Chad Jackson
Welcome to Change by Design, the podcast where we shine a spotlight on engineering transformation. Each week, Lifecycle Insights CEO and Chief Analyst Chad Jackson dives deep with leaders driving real change in the world of engineering. From breaking down barriers and challenging the status quo to fostering cultures of innovation and resilience, our guests share their journeys, lessons learned, and actionable insights to help you become a catalyst for positive change in your own organization. Whether you’re an engineer, an executive, or simply passionate about making a difference, you’re in the right place. Get ready to be inspired, empowered, and equipped to engineer a better future—one change at a time.
Episodes
What separates change initiatives that stall from the ones that actually ship value? Benjamin Moses, Manufacturing Engineering Manager at L3Harris, has spent 26 years on both sides of that question — designing and building hardware at Eaton, then spending a decade at AMT researching which manufacturing technologies are real and which are hype.
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What does it take to drive model-based definition adoption inside one of the world's most demanding aerospace environments? In this episode, Chad Jackson sits down with Brandon Paré, Senior Engineer in the Drafting and Product Definition group at Pratt & Whitney, where he specializes in MBD adoption and 2D-to-3D workflow transformation.
What does the future of engineering look like from the perspective of someone just entering the field? In this episode, Chad Jackson sits down with Ryan Botzbach — a final-year mechanical engineering student at UC Riverside with a computer science minor, a passion for aerospace and defense, and the kind of hands-on instincts that most companies s...
What does it look like to build a software engineering function from scratch inside an aerospace and defense organization that has never had one? Marilyn Arceo has done it—more than once, across industries—and her answer might surprise you: the hardest part isn't the technology. It's the translation.
What does it take to transform the way a major automaker designs and validates its products — and who really drives that change?
In this episode, Chad Jackson sits down with Vijay Sanikal, a seasoned automotive engineer and proud self-described change agent who has w...
Engineering transformation programs fail all the time—and Tracy Rupp has a clear diagnosis: we keep treating them as technology problems when they're really people problems.
In this episode, Chad Jackson sits down with Tracy Rupp, Program Chief Engineer and Systems E...
What does a youth minister turned Boeing AI engineer have to teach engineering executives and change agents? As it turns out, quite a lot.
Dr. Ryder Dale Walton has spent the last decade driving two of the most consequential transformations in aerospace engineering: the sh...
When engineering transformation initiatives stall, it's rarely the technology that's to blame. In this week's roundup, Chad and Josh dig into why people resistance, not process gaps or technology issues, consistently ranks as the top challenge in MBD and MBSE initiatives, and why that resistance runs deeper than most change leaders expect. We're talkin...
Marshall Hulbert has done what most engineers only talk about — he's actually replaced the drawing. A veteran change agent now leading Model-Based Definition (MBD) and Model-Based Enterprise (MBE) adoption at Oshkosh Defense, Marshall joins host Chad Jackson to share what it really takes to drive a transformation that reaches far beyond the engineering department. The first half of the conversation covers the change agent rol...
Research says engineering leaders expect a lot from Model-Based Systems Engineering (MBSE) — improved reliability, better traceability, fewer integration failures. So why are those benefits so hard to actually realize? In a recent Lifecycle Insights study, fewer than 30% of teams reported achieving the outcomes they set out to get from MBSE. That...
In this episode, Chad Jackson sits down with Ebele Okochar and Pete Oliver-Krueger, co-founders of Organizational Mindset Mapping (OMM), a coaching and training firm specializing in transformation for manufacturing and hardware companies. Together, they make a compelling case that Agile isn't just for software — and that the biggest breakthroughs...
Chad Jackson digs into the growing gap between hardware and software development in engineering organizations — and why the industry's biggest solution providers may be running out of time to close it.
Chad also reflects on his recent conversation with Anand Rangaram...
Lifecycle Insights CEO and Chief Analyst Chad Jackson sits down with Joseph Laurine, PhD, AI Governance Lead at a major healthcare organization and former head of AI Governance and Assurance for the National Geospatial-Intelligence Agency (NGA). Joseph's career spans cryptologic intelligence, applied statistics, data science, and executive coaching &md...
Are AI virtual companions the future of engineering work? Chad Jackson shares his takeaways from 3D Experience World, where Dassault Systèmes unveiled three AI assistants—each with distinct personalities tuned to different work modes. But what happens when exploration, execution, and expertise each demand a different interaction style?
The conversation then takes a turn into new research revealing a troubling gap in MBSE ini...
- The Unpaid Labor of Change: Why change agents are essential but rarely have the ...
In this episode, we sit down with McKray Jones, a Technical Program Manager and Deputy Director of Engineering, to explore the evolving role of the “Change Agent” in modern engineering organizations. McKray shares his unique journey from the Marine Corps to leading complex hardware integration teams, offering a fresh perspective on why the engineering industry is facing a leadership vacuum and how to fill it.
We dive de...
- AI-Native Workflows: We deconstruct the concept of “AI Scaffolding”—a method to provide engineering models with a “memory” by usi...
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