Small Business, Big Life: Inside Fort Orange General Store
Small Business, Big Life: Inside Fort Orange General Store takes you behind the counter of a real small business run by two parents raising four kids while building their dream. Each episode shares honest weekly wins, failures, lessons, and the beautiful chaos of running Fort Orange General Store—from inventory challenges to bedtime routines, customer stories to relationship balancing acts. If you’re a small business owner, an aspiring entrepreneur, a parent juggling too much, or someone who loves authentic conversations about work and life blending together, this show is for you. Expect candid storytelling, practical takeaways, and a real look at what it takes to build a business without losing yourself—or your sense of humor—along the way. Topics listeners come here for: • Small business challenges & victories • Balancing entrepreneurship and family life • Marriage + business partnership dynamics • Work-life integration (and when it falls apart) • Behind-the-scenes of Fort Orange General Store • Real stories from real small business owners New episodes every week. Honest. Relatable. Sometimes chaotic. Always real. Help us keep the mics on and show your support: https://www.paypal.com/ncp/payment/2UYW9XX4NX2HW Fort Orange General Store: https://www.fortorangegeneralstore.com/ Podcast: https://www.fortorangegeneralstore.com/podcast
Episodes
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In this episode of Small Business, Big Life: Inside Fort Orange General Store, Joe Slichko and Erica Cubello celebrate a major milestone—10 episodes—by turning the conversation outward and asking a powerful question:
What’s missing in Downtown Albany?
What started as a simple post on social media quickly grew into a much larger conversation. With o...
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In this episode of Small Business, Big Life: Inside Fort Orange General Store, Joe Slichko and Erica Cubello reflect on a series of recent conversations and experiences that led to one powerful realization:
Not all growth is good growth.
After participating in a pop-up event and reconnecting with past communities, Joe and Erica began to connect the...
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In this episode of Small Business, Big Life: Inside Fort Orange General Store, Joe Slichko and Erica Cubello dive into one of the most important elements of running a successful small business: relationships with customers.
For many businesses, transactions are the goal. But for Erica and Joe, the real foundation of Fort Orange General Store is th...
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In this episode of Small Business, Big Life: Inside Fort Orange General Store, Joe Slichko and Erica Cubello take a step back from the day-to-day realities of retail and ask a deeper question:
What does success actually mean?
For both of them, the definition has changed dramatically over time.
Joe and Erica reflect on the different versions of succe...
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In this episode of Small Business, Big Life: Inside Fort Orange General Store, Joe Slichko and Erica Cubello pull back the curtain on how they actually market a small retail business — without a big agency, massive ad budget, or corporate team behind them.
From downtown events like First Fridays and seasonal strolls to Instagram posts written late...
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In this episode of Small Business, Big Life: Inside Fort Orange General Store, Joe Slichko and Erica Cubello reflect on a single sentence spoken during their wedding ceremony that continues to shape their lives: “Marry someone you’d go into business with.”
What started as an unexpected line from their officiant—and longtime friend—became a powerfu...
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In this episode of Small Business, Big Life: Inside Fort Orange General Store, Joe Slichko and Erica Cubello share their origin story—how a late-night Instagram scroll turned into buying a brick-and-mortar small business in Downtown Albany.
What started as a joking text—“We should buy this”—quickly became something neither of them could shake. Eri...
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In this episode of Small Business, Big Life: Inside Fort Orange General Store, Joe Slichko and Erica Cubello share one of the most difficult stories they’ve faced as small business owners—one they didn’t know if they were ready to tell.
On Christmas morning, just minutes after midnight, Fort Orange General Store was broken into. What followed was ...
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In this episode of Small Business, Big Life: Inside Fort Orange General Store, Joe Slichko and Erica Cubello break down what it really takes to pull off a major community retail event as small business owners—while juggling family life, exhaustion, and very big ideas.
The focus is Downtown Albany’s Hot Chocolate Stroll, a beloved annual event that...
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Welcome to the very first episode of Small Business, Big Life: Inside Fort Orange General Store—a behind-the-scenes look at what really happens when you run a brick-and-mortar small business while raising a family and navigating marriage at the same time.
In this episode, hosts Joe Slichko and Erica Cubello share an honest, unfiltered conversation...
We love to hear from our listeners! Click HERE to send us a text! (Mobile Devices Only)
Welcome to Small Business, Big Life: Inside Fort Orange General Store — where entrepreneurship collides with marriage, kids, community, and a whole lot of controlled chaos.
In this trailer episode, hosts Joe Slichko and Erica Cubello pull back the curtain on what it really looks like to build a small business together while navigating everyday lif...
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