Odys Podcast: The High Stakes Growth Show

Google increasingly wants to become the middleman. AI Overviews are absorbing informational searches. Generic affiliate and marketplace content is being squeezed. And Aleyda Solís says SEOs are still obsessing over the wrong thing.

Her answer to the biggest ranking-factor question in 2026 is deceptively simple: user satisfaction.

In this conversation, Aleyda explains what she saw in Google...

Binance manages more than 100 million URLs and has grown from roughly 10% to 50–55% share of voice across crypto search.

In this episode, Dinesh Sivapragsam, Head of Organic Growth and SEO at Binance, explains what SEO actually looks like when conventional playbooks stop working at enormous scale.

He breaks down how Binance built SEO into a major acquisition channel, how a relatively small team prioritizes more than 100 milli...

AI made producing content almost free. It did not make ranking almost free.

Kyle Roof and the PageOptimizer Pro team analyzed 10,937 webpages being actively optimized for search. The median score was just 33.1 out of 100, and 46.8% landed below 25 - the range Kyle describes as effectively invisible in competitive search.

The conversation examines what those pages were missing and why that ...

Automated tools can scrape new iGaming license registrations and buy matching exact match domains almost immediately, creating a brand-protection problem before a new operator has even established itself in search.

In this episode, Dirk Schembri breaks down how domain drop catching, exact match domains, expired domains and 301 redirects are actually used in competitive iGaming SEO. He expl...

Gentoo Media could not find writers willing to put their real names next to casino content, so it built the writers instead.

Emma-Elizabeth Byrne explains what was inside each fake profile, why the AI generated faces had to be edited by hand until they stopped looking too perfect, and how personas were cast by market age and gender so the experience looked earned. She gives the numbers nobody else has published, one persona for a 5...

A click in the US costs $30, and the company bidding against you has more budget than NATO. Gaetano Romeo's answer was to concede the category term entirely and go after the searches that signal a customer is already leaving a competitor.

Listen for how organic went from 3% of pipeline to 20% in two and a half years, why Meta produces cheaper qualified B2B leads than LinkedIn, and why country-level keyword research beats translatin...

45% of ads made by the best ad makers in the world leave people liking the brand less than before they saw them. Staffan Engström reached that number by scanning 600 brains over two years with Stanford professor Baba Shiv, and in this conversation he connects it to the metric almost every budget still runs on.

You will hear why last click attribution worked in 2016 and is now the weakest number in marketing, why performance channel...

Why do so many SEO agencies get stuck between $10,000 and $30,000 a month? Nathan Gotch argues that the bottleneck is often the founder: they stay buried in fulfillment instead of building the systems, retention, and team required to scale.

Nathan breaks down the agency “valley of death”: keeping monthly churn below 5%, documenting operations, valuing the founder’s time at $1,000–$2,000 an hour, and handing ...

Most AI projects don't fail because the model is bad. They fail because companies hand AI a decision instead of a task.

Palak Behal, founder of MindVerse Labs, explains why 80% of enterprise AI projects fail, why AI sales agents often lose customers instead of growing revenue, and how she bootstrapped her AI sales agent Groaa from India into Western markets without raising outside funding. Listen for why brands lose 30 to 40 percen...

Mark Flores Martin says the AI models that haven't been publicly released yet, once their safety guardrails are stripped away, can already break into almost any company.

He built his career as the AI guy on stage, then walked away from the label because he says most of what gets sold as AI is a thin ...

Today MiCA enforcement came into force across Europe - and approximately 800 operators with outdated VASP licenses lost the ability to process crypto payments. For iGaming operators who had been quietly running volume through unlicensed providers, the exposure is only becoming clear now.

Dave Pulis c...

Malta's headline corporate tax rate is 5%. What's less advertised is that expat operators coming in from Dubai or Singapore often access that rate while the Maltese founders competing in the same market don't.

In this episode, Sean Bianco and Jean-Michel Azzopardi break down what the Malta business environment actually looks like from the inside: the government VC fund that's easier to access once you're already established, why a...

Michał Suski built Surfer SEO from a side project in 2017 to $13M ARR — bootstrapped, without VC money, with under $1M in total marketing spend. By 2025, the company had been flat on revenue for two years, was carrying debt from a co-founder buyout, and sold to Positive Group in a SaaS market where multiples had dropped sharply from their 2021 peak. This is hi...

35% of the internet is blocking AI crawlers right now — most of it by accident, through default CDN settings that site owners never touched.

Stephen Burns is the Web Intelligence Lead at Common Crawl Foundation, the nonprofit that crawls 2.3 billion pages per month a...

Google decimated traffic to entire categories of websites. But some sites gained 300 to 500 percent.

Cyrus Shepard studied over 400 winning and losing sites to figure out what separates them, and the patterns are specific: 93% of winners had proprietary assets, the winners enabled task completion instead of just publishing content people read, and the sites doing the most aggressive SEO lost the hardest.

This conversation covers th...

Latin American gambling markets exhaust themselves in 12 to 18 months. One operator holds 75% of Mexico. Brazil was a gold mine until the government taxed it into the black market. And Argentina is emerging as the next target because its players already hold US dollars.

Ma...

What happens when your AI agent makes a purchase you never approved? Who is accountable when a machine goes rogue with your money?

Jonathan Llamas, Sealcoin, builds the infrastructure designed to answer those questions before they become expensive problems. His NASDAQ-trad...