Measured

Two things happened in the last month that most small business owners have not heard about. Both directly affect how your business shows up online and how your marketing works.

Story one: Google is quietly wiping legitimate business reviews. Small businesses across the country are watching their Goog...

Shopify holds about 30% of the US ecommerce platform market by active stores. It processed $378 billion in gross merchandise value in 2025, and Q1 2026 alone hit $100.7 billion. 90% of Shopify stores are small businesses.

In this episode of Measured, we break down how Shopify became the default for s...

Video is showing up in search results more often than it used to. Not just on YouTube. Facebook videos, Instagram clips, LinkedIn posts, and videos embedded on websites are all getting surfaced when Google thinks they answer the query.

SE Ranking's 2025 SERP analysis found that videos appear on 78% of US Google search results pages. That does not mean video dominates the page. It means video is present somewhere on it. The shift is...

For the first time in the 20-year history of digital advertising, Meta is about to pass Google in global ad revenue. eMarketer projects Meta will generate $243.46 billion in 2026, ahead of Google's projected $239.54 billion.

In 2025, Google held a $17.89 billion lead. In 12 months, Meta closed it and...

Customers can now buy from you without ever visiting your website.

Google just launched Universal Cart, a new checkout system that lets customers complete a purchase directly inside Search, Gemini, and Maps. You make the sale, but you do not get the visit, the email, the analytics, or the chance to upsell. You just get the order.

In this episode of Measured, we break down what just happened at Google Marketing Live 2026 and the thr...

AI website builders are everywhere. Tools like Lovable, Bolt, Replit, Cursor, and v0 let someone with no coding background describe what they want in plain English and watch a working site appear in minutes. The market hit $3.24 billion in 2026 and is projected to reach $17.43 billion by 2035. The shift to AI-built websites happened in less than two years.

In this episode of Measured, we break down what these tools can and cannot d...

The publisher behind Vogue, Wired, GQ, and The New Yorker is telling its teams to plan their businesses as if Google search traffic will be zero. Not declining. Not softening. Zero.

In this episode of Measured, we step back from the news of the week and name the bigger shift happening underneath all of it. The web is moving from a traffic model to an answer model.

Three stories from the last two weeks make the shift impossible to...

90% of brands studied had zero presence in AI search. Zero mentions. Zero citations. Nothing. In this episode of Measured, we break down what the data actually says, why most businesses are invisible to ChatGPT, Perplexity, and Google AI Mode, and what to do about it.

The data comes from the Q1 2026 Quarterly Search Report by Victorious. They analyzed 177 brands across healthcare, SaaS, financial services, ecommerce and retail, an...

ChatGPT just became an ad platform. Not in theory. Not in a pilot. As of this month, any US business can sign up, set a budget, and run ads inside ChatGPT.

Google Ads launched in 2002. Facebook Ads launched in 2007. New ad platforms are at their cheapest and least competitive in their earliest months. ChatGPT ads sit at that same inflection point right now.

In this episode of Measured, we break down what just changed, how ChatGPT...

For two years, the marketing world has been telling you that your website matters less. AI Overviews are stealing clicks. Social is where the audience is. Reddit is the new search engine. Google's most recent core update tells a different story. First-party brand sites gained visibility. Aggregators and user-generated content platforms lost it.

Search is not a keyword box anymore. It is a conversation. People used to type two or three words into Google. Now they type full questions or speak them out loud. They ask ChatGPT for analysis. They ask Perplexity for research. They ask Google AI Mode for comparisons.

In ...

Email returns about $36 for every $1 spent. Paid search sits around $2. Social advertising is around $2.80. Email is not the loud channel, but it is the one that actually pays.

In this episode of Measured, we break down why your email list is one of the few channels you ac...

AI Overviews are stealing paid clicks. Not on every query, but on the research-heavy ones advertisers spend the most on.

In this episode of Measured, we break down how AI Overviews are changing paid search performance, why informational keywords are taking the biggest hit,...

Mobile app development is more than coding. The best apps make something easier to access, easier to repeat, and easier to complete.

In this episode of Measured, we break down what makes a mobile app worth building, why some ideas should stay a website, and how strong app design comes from product thinking, UX, design, testing, and iteration. We cover mobile app strategy, app development, feature prioritization, version one plannin...

Link building is more than outreach. People link to sources, not sales pages.

In this episode of Measured, we break down what actually earns backlinks, what makes content reference-worthy, and why most link building conversations start in the wrong place. Outreach matters, but it only works when there is something worth citing on the other end.

The conversation covers the kinds of pages that naturally attract links, including origi...

Organic social is more than clips, and podcast SEO is more than whether one episode ranks.

In this episode of Measured, we talk with John Hass from Zero Downtime about organic social strategy, podcast SEO, content repurposing, Google AI ads, AI Overviews, and how to think about the right Google Ads budget. We break down what organic social actually means, why a podcast can become the source content for your entire marketing system,...