The Whisky Warrior Podcast
Whisky Warrior is a podcast for those who appreciate the craft, culture, and stories behind a great pour. Hosted by Glen Palmer, the show dives deep into the world of whisky - from tasting and collecting to investing, traveling, and uncovering the moments that make a dram memorable. Each episode celebrates the art of whisky in all its forms, exploring different styles, regions, and experiences, while also welcoming conversations around other fine, whisky-adjacent spirits that share the same heritage, craftsmanship, and character. Whether it’s a legendary bottle, a hidden gem, a memorable bar halfway around the world, or the evolving market behind the glass, Whisky Warrior blends insight with enthusiasm. Fun, relaxed, and driven by genuine curiosity, Whisky Warrior is for seasoned connoisseurs and curious newcomers alike - anyone who believes that the best conversations often start with a good drink in hand.
Episodes
What happens when you decide to build a whisky distillery at 69° North — surrounded by Arctic mountains, fjords, extreme weather and the Northern Lights? 🥃❄️
In this episode of the Whisky Wealth Warrior Podcast, Glen Palmer is joined by Tor Petter Christiansen, co-founder of Aurora Spirit Distillery and home of Bivrost Whisky, together with returning guest Chris G...
Could whisky learn something from the gin boom — and could making the category brighter, more accessible and less intimidating bring an entirely new generation of drinkers into whisky?
In this episode of the Whisky Wealth Warrior Podcast, Glen Palmer is joined by Carol Jackson, Founder and Managing Director of Ellis Spirits, for a wide-ranging conversation about gin, rum, whisky, entrepreneurship, branding, innovation and the...
🥃🍷 What can two of the world's oldest drinks industries learn from each other — and has whisky become better at innovation than wine?
In this episode of the Whisky Wealth Warrior Podcast, Glen Palmer sits down with Graeme Sutherland, founder of the Good Brothers Wine Group in Edinburgh, for a wide-ranging conversation about wine, whisky, entrepreneurship, ...
What really happens when you buy a whisky cask — and how can you be certain the cask you're buying actually exists?
In this episode of the Whisky Wealth Warrior Podcast, Glen Palmer sits down with Simon Aron, Founder and CEO of Cask Trade, for an in-depth look behind the scenes of the whisky cask marketplace.
Before founding Cask Trade, Simon was already an experienced whisky collector and cask buyer.
But some of his ea...
What could the wine industry learn from whisky about branding, storytelling and connecting with today's consumers?
In this episode of the Whisky Wealth Warrior Podcast, Glen Palmer sits down with Iain Muggoch, founder of Madame F, for a fascinating conversation spanning decades in the international wine industry, entrepreneurship, brand building, social impact — and why wine might ne...
Champagne is one of the world's great symbols of luxury — but what actually creates that value?
In this episode of the Whisky Wealth Warrior Podcast, Glen Palmer is joined by Jiles Halling, Champagne expert and founder of My Man in Champagne, to explore the fascinating business behind the bubbles.
Jiles' journey took him from discovering an MBA in Luxury Brand Management to moving hi...
63 people said no. Apryl Fort kept going until somebody finally said yes.
After spending 25 years in corporate banking, Apryl walked away from the security of a regular paycheque to pursue something completely different: building her own premium spirits company.
Today she's the founder of Infinite Spirits, with products spanning tequila, bourbon and ready-to-drink cocktails.
In this episode, Glen Palmer and Apryl explore the realit...
What really sells whisky?
In this episode of the Whisky Wealth Warrior Podcast, Glen Palmer talks with drinks-industry sales professional Rob O’Brien about what happens between creating a great whisky and actually convincing bars, retailers and consumers to buy it.
Drawing on experience with Clonakilty Distillery, Tullamore D.E.W. and some of the world's major drinks brands, Rob shares fascinating lessons from the commercial ...
Behind every great whisky is a story — but some of the best stories are hiding in places the whisky world hasn't discovered yet.
Glen Palmer welcomes Chris Greta of The Still Life Stories back to the Whisky Wealth Warrior Podcast for a fascinating journey into the people, places and hidden stories behind independent whisky distilleries.
After decades working as a creative director and brand architect, Chris took his ability t...
In this episode of the Whisky Wealth Warrior Podcast, Glen Palmer is joined by wine writer and independent consultant Desislava Lyapova to explore the fascinating intersection between fine wine, whisky, collecting, auctions and alternative investment.
Desislava shares her unconventional journey from studying theatre, film and television to discovering the cultural world of fine wine — eventually building a career around writi...
The People Behind the Drinks Industry | Careers, Hiring & Leadership with Elizabeth O'Kelly
Behind every great bottle, brand and drinks business are people — and finding the right people can determine whether a company merely survives or genuinely thrives.
In this episode of the Whisky Wealth Warrior Podcast, Glen Palmer is joined by Elizabeth O'Kelly, Co-Founder and Partner of VINOKELLY Drinks Recruitment.
From beginning...
🍷 Is English wine entering its breakthrough moment?
In this episode of the Whisky Wealth Warrior Podcast, Glen Palmer sits down with Martyn Pollock of Nine Oaks Vineyard to explore the remarkable rise of English wine — and what it really takes to build a vineyard from scratch.
Martyn's journey has taken him from growing up beside Oban Distillery to military service, engineering, renewable energy and diplomacy before he and h...
What happens when two sisters spot a gap in the market and refuse to accept the status quo?
In this episode, Glen Palmer is joined by Raissa De Haas, Co-Founder of Double Dutch Drinks, to discuss how she and her twin sister Joyce built one of the world's fastest-growing premium mixer brands from the ground up.
Today, Double Dutch is enjoyed in more than 45 countries, but the journey has been anything but straightforward.
Rais...
Behind every successful bottle on the shelf is a talented team—and finding those people is exactly what Emma Forster has dedicated her career to.
In this episode of the Whisky Wealth Warrior Podcast, Glen Palmer sits down with Emma Forster, Director of Drinks at New Chapter Consulting, to explore what it really takes to build exceptional teams in the drinks industry.
Over nearly 16 years, Emma has worked with everyone from am...
Most people know whisky is matured in oak barrels—but very few understand the incredible science taking place inside every cask.
In this episode of the Whisky Wealth Warrior Podcast, I sit down with Matt Burgess, Founder of MB Consultancy, former Diageo Wood & Cask Scientist, and former specialist at the legendary Speyside Cooperage.
With nearly two decades of experience in whisky maturation, wood science and cask d...
What does it take to build some of the world’s most recognisable drinks brands?
In this episode of the Whisky Wealth Warrior Podcast, Glen Palmer has the absolute pleasure of interviewing an absolute legend in the sprits industry James Espey OBE—he is one of the most influential figures the global spirits industry has ever produced.
O...
What if the search for gold led you to discover something even more valuable?
In this episode of the Whisky Wealth Warrior Podcast, Glen Palmer is joined by Paul Shand, founder of Tria Prima Distillery, alongside returning guest Chris Greta from Still Life Stories, for a fascinating conversation about science, storytelling and the pursuit of exceptional whisky.
Paul’s journey is anyth...
What happens when you bring new life to one of Australia’s oldest whisky sites?
In this episode of the Whisky Wealth Warrior Podcast, Glen Palmer is joined by Lucy O’Brien, John Ramsay, and whisky storyteller Chris Greta to explore the remarkable revival of Clyde Mill Distillery in Bothwell, Tasmania.
From the history of the old mill and the unique character of Tasmanian whisky ...
What does it take to build a drinks brand that lasts?
In this episode of the Whisky Wealth Warrior Podcast, Glen Palmer sits down with Adrianne Baumann, co-founder of Legend Cider, to explore the journey from a small family operation to securing distribution with Budweiser in Oregon.
Together they discuss the realities of building a business from scratch, the importance of patience, why cha...
What happens when a man spends 31 years serving in the United States Special Forces and then decides to dedicate himself to one of Mexico’s oldest and most respected traditions?
In this episode of the Whisky Wealth Warrior Podcast, Glen Palmer sits down with Sean Keane, founder of O’Kahan Agave, to explore an incredible journey of reinvention, craftsmanship and purpose.
Sean sha...
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