The Harvest Growth Podcast

In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Andrew Reist, founder and CEO of Valley Pets, to share the story behind Belly Guard — a pet recovery suit that started with just 26 test units and grew into an eight-figure brand. Drawing from his background in engineering and product development, Andrew explains how a personal problem with his own dog led to a practical innovation that now helps pets recover...

In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Ron Tobb, Founder & CEO of Minor Decliner, to expose a startling statistic: more than 10% of IDs scanned with advanced detection technology are fake.

Not expired. Not suspicious. Fake.

For any business selling age-restricted products — alcohol, tobacco, vape, cannabis, or operating in casinos — this isn’t just a compliance issue. It’s a serious legal and fi...

In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Scott Brown, founder of Snax Depot and VendingAd.com, to explore a surprising but powerful advertising opportunity hiding in plain sight: vending machines.

Most advertising today competes in speed mode — scrolling, swiping, skipping, and digital fatigue. But what happens when you reach people in a true moment of pause?

Scott shares how modern, AI-powered vendin...

In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Brian Samson, founder of Plugg Technologies, to break down what nearshoring really is, when it works best, and how founders can use it to unlock growth without overextending their budgets.

Brian has spent more than a decade working across the U.S. and Latin America, building three companies from zero to over $4 million in revenue and helping hundreds of busine...

In this episode of the Harvest Growth Podcast, Jon LaClare sits down with trade show industry veteran Mike Van Valey, who has spent more than 35 years in the business and over two decades running his own trade show contracting company.

From selling books door-to-door in college to managing trade shows for major consumer brands, Mike shares firsthand insights into how the trade show landscape has evolved — and why so many companies a...

In this episode of the Harvest Growth Podcast, Jon LaClare sits down with John Fry, VP of Marketing and Sales at Allerpet, to unpack how a simple, problem-solving product built lasting success through trust, emotional connection, and smart channel strategy.

John explains how Allerpet helps reduce pet dander at the source—allowing people with pet allergies to stay close to the animals they love—by mechanically removing allergens rath...

In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Jim Warren, founder of Infomercial.com and one of the most respected voices in direct response and infomercial marketing.

With decades of experience spanning traditional DRTV, long-form infomercials, and modern digital campaigns, Jim breaks down what still works — and why the core principles of infomercials are more relevant than ever in today’s TikTok, YouTub...

In this episode of the Harvest Growth Podcast, Jon LaClare breaks down a hard truth many product founders don’t want to hear: building your entire business on Amazon is far riskier than it looks.

While Amazon can be an incredibly powerful sales channel—with built-in trust, massive buyer intent, and fast early revenue—speed does not equal control. Jon explains how fees quietly erode margins, why Amazon always puts its own interests f...

In this episode, Jon LaClare sits down with Jim Wilkinson, a multi-patented inventor, author, manufacturer, and longtime mentor to inventors and entrepreneurs. With more than three decades of hands-on experience, Jim has helped bring countless ideas from concept to real products found in homes, and even automobiles, around the world.

Jim shares how his lifelong passion for innovation led him to write "The Practical Invento...

In today’s episode, your host, Jon LaClare, leads an important conversation that healthcare marketing rarely explains: the placebo effect and why it deserves far more attention. This discussion is inspired by the launch of Pluseebo, a transparent, intentionally humorous product designed to spark awareness around belief, expectation, and honesty in healthcare.

While Pluseebo is lighthearted on the surface, its launch highlights a muc...

AI is transforming the job market faster than many of us realize, and that’s creating both challenges and opportunities. In this episode of the Harvest Growth Podcast, your host Jon LaClare breaks down why entrepreneurship is becoming one of the most future-proof career paths, how to validate a business idea, and how to leverage AI rather than be replaced by it.

Through decades of launching products for hundreds of companies, the te...

In today’s episode, we sit down with Tyler Hall, owner of Hall Contracting, to unpack his nearly 20-year journey from evenings-and-weekends side work to leading one of Colorado’s most respected landscape construction and maintenance companies.

What started as a small operation focused on craftsmanship, specifically water features, has grown into a business with nearly 100 employees, a powerful reputation, and a culture rooted in ser...

Today, we sit down with Steve Waddell, award-winning author of Valuepreneurs and the inventor behind the innovative Nasoni fountain faucet. Steve shares a complete roadmap for transforming an idea into a viable, profitable product, while avoiding the common pitfalls that cause 90% of startups and 95% of new products to fail.

In this episode, Steve breaks down his Value Driven Product Development (VDPD) system, a proven 5-stage, 15-s...

Did you know that one of the oldest marketing formats can still be one of the fastest ways to scale a product in today’s digital world? Join host and CEO of Harvest Growth, Jon LaClare, as he breaks down why infomercials continue to thrive in a modern, AI-first world. In less than ten minutes, you’ll learn how the best marketers leverage TV, streaming, and digital long-form promotions to drive awareness, conversions, and explosive ...

Today, we talk with Jacob Beckstead, the Chief Marketing Officer of Bailey’s Group, one of America’s oldest and most trusted moving and logistics companies. Founded in 1952, Bailey’s has grown from a small family business in Provo, Utah, into a multi-location enterprise across Colorado and Utah while embracing cutting-edge marketing and operational innovations that keep it thriving in the digital age.

Jacob shares how Bailey’s Group...

What if doubling your business didn’t require doubling your effort—or your budget? In this episode of the Harvest Growth Podcast, your host Jon LaClare breaks down a simple but powerful framework that has helped hundreds of brands achieve what he calls “uncharacteristic growth.”

Through years of running marketing campaigns across industries, the team at Harvest Growth has discovered a proven system: if you improve three key metrics—...

Are you struggling to stand out in a crowded, competitive market? Then you’ll love today’s episode featuring Landon Bellum, a Colorado realtor who turned his marketing background and love for storytelling into a powerful real estate brand.

After a challenging first year where he made zero income, Landon refused to give up. Instead, he focused on creating genuine, high-quality video content that helped people trust him and ensured th...

Launching a new product can feel overwhelming. Do you start with ads, influencers, or retail? How do you know if your idea will actually sell, or if you’re about to waste your budget?

In this final chapter of The Perfect Launch System, Jon LaClare not only shares the proven three-step process his team has used to launch over 300 products but also recaps the most important lessons from the entire series. This wrap-up brings everythin...

Launching a product is thrilling, but without the right preparation, most fail to gain traction and eventually fail. In this special audiobook edition of the Perfect Launch System, Jon LaClare shares insights from Chapter 15 of the Perfect Launch System: What Not To Do: a crash course on avoiding costly pitfalls that sink 95% of new products.

From weak messaging to poor pricing strategies, lack of demand validation to underfunded ma...