The Harvest Growth Podcast

In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Jonathan Packer, co-founder of GOAT Foods—the parent company behind Licorice.com, Pretzels.com, Caramels.com, Chocolate.com, Cashews.com, and other category-defining food brands.

Jonathan explains how GOAT Foods turned simple, memorable domain names into powerful brands that instantly communicate what they sell. He shares why customers should understand ...

In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Matt Olen of Grip Spritz to reveal how a struggling product found new life through a smarter target market, relentless content creation, and strategic Amazon optimization.

Grip Spritz originally served the golf industry, but the team recognized that the product could solve a much more urgent problem for basketball players: slippery shoes and dusty courts. Matt...

In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Victoria Eicher, co-founder and CEO of WeFoods, to explore how product founders can uncover overlooked sales channels, build strong customer relationships, and compete against much larger companies.

Victoria shares the story behind Bagelitos, a handheld breakfast product that combines the chewy texture of a bagel with the convenient shape of an empanada. Rathe...

In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Jason Carman of Pop Darts and Pretty Dope Games to explore how an entertaining product became a viral social media success—and eventually a nationally televised sport on ESPN.

Jason shares the marketing lessons Pop Darts learned through years of testing hundreds of videos, live streams, sales channels, and promotional opportunities. He explains why brand...

In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Chris Salerno, founder and CEO of QC Capital Group, to explore how strategic marketing can help businesses attract investors, raise capital, and build stronger portfolio companies.

Chris shares how his fascination with business growth and consumer psychology led him from the real estate industry to founding a private equity company focused on businesses that s...

In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Brian Potvin, founder of Ballusionist, to explore how creativity, positioning, and old-school professionalism helped him build a standout entertainment business over 25 years.

Brian shares how he challenged the traditional balloon artist business model by refusing to work only for tips. Instead, he created a flat-rate model for restaurants that made the experi...

In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Jeff Mroz of Pioneer Pastures to explore how a truly differentiated product can drive growth across Amazon, Target, Sprouts, and beyond.

Jeff shares the story behind Pioneer Pastures’ ultrafiltered A2 dairy products and explains why the brand focuses so heavily on gut health, clean ingredients, and products that people can actually feel good drinking. Fr...

In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Allie Egan, founder of Veracity, to discuss how she built a science-backed wellness brand by combining product innovation, expert-led marketing, and a deep understanding of the consumer health space.

Allie shares how her background in finance, product marketing, eCommerce, and consumer brands helped shape her approach to entrepreneurship. From early experience...

In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Jim Pathman of Three Lollies, the company behind Preggie Drops and Queasy Drops, to talk about the real-world lessons that come from building a product brand over more than 20 years.

Jim shares how the business started as a passion project rooted in helping people, then grew into a nationally recognized brand available through major retailers like Walmart, H-E...

In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Paul O’Brien, co-founder of AirPhysio, to break down how a respiratory health product grew from a competitive medical device category into a global brand sold in 118 countries.

Paul shares how AirPhysio approached product development by studying competitors, identifying gaps, working with medical professionals, and prioritizing safety, testing, and educa...

In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Rachel Hasson, Amazon expert and founder of Evolve Ad Agency, to break down what brands need to know to compete and convert on Amazon today.

Rachel shares how she built her Amazon expertise from the ground up, starting with listing optimization work on Fiverr while managing Amazon accounts in a full-time marketing role. Today, she helps brands improve their Am...

In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Evan Zhao of Pacagen to discuss how his team developed and marketed a new kind of pet allergy solution designed to help people live more comfortably with the animals they love.

Evan shares the challenge of bringing a product to market when customers do not already understand the category. Unlike products built around familiar trends like magnesium, creatine, o...

In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Colton Forth, President of Juke Audio, to discuss how a personal home audio problem turned into a fast-growing consumer electronics brand.

Colton shares how he and his father originally developed Juke Audio for their own family home after receiving expensive five-figure quotes for an in-ceiling speaker system. What started as a practical solution for their own...

In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Scott Anderson, entrepreneur, Air Force veteran, and founder behind multiple growing businesses, including iFlex, Optimal Weight and Wellness Med Spa, and Get VA Help.

Scott shares the story of iFlex, a phone holder product that saw exciting early momentum in retail stores like Walmart, Office Depot, Staples, and Fred Meyer. But what looked like success on the...

In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Andy Auble, entrepreneur behind Gluetread and Proof Razor, to explore how American manufacturing, fast product development, and customer trust can create a powerful competitive advantage.

Andy shares the story behind Gluetread, a unique off-road tire sidewall repair product that was born from a real problem and eventually grew into a patented solution trusted ...

Over the past 20 years, the team at Harvest Growth has helped launch and grow hundreds of consumer products, generating more than $2 billion in revenue. On the Harvest Growth Podcast, we break down what actually works in product marketing—real stories, real strategies, and lessons you can put to work right away.

In this episode, Jon LaClare sits down with Alex Penfold, co-founder of Jaxon Lane, to share how he built a leading ...

Over the past 20 years, our team at Harvest Growth has helped launch and grow hundreds of consumer products, generating more than $2 billion in revenue. On this podcast, we break down what actually works in product marketing—real stories, real strategies, and lessons you can put to work right away.

In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Dave Maloney, founder of a rapidly growing skincare bran...

In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Hank Cheatham to explore what it really takes to build and scale a supplement brand in one of the most competitive—and skeptical—categories on the market.

With a background rooted in a Japanese pharmaceutical company, Hank shares how Daiwa Health Development brought a unique brain health supplement to the U.S., powered by a specialized ingredient d...

In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Seth Spears, founder and Chief Visionary Officer of Wellnesse, a B Corp-certified brand that has sold over 1 million units in the highly competitive personal care space.

Seth shares how he transitioned from building a content-driven audience over more than a decade into launching a product-based business—and why that foundation gave him a powerful advant...