The Harvest Growth Podcast

Over the past 20 years, our team at Harvest Growth has helped launch and grow hundreds of consumer products, generating more than $2 billion in revenue. On this podcast, we break down what actually works in product marketing—real stories, real strategies, and lessons you can put to work right away.

In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Dave Maloney, founder of a rapidly growing skincare brand buil...

In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Hank Cheatham to explore what it really takes to build and scale a supplement brand in one of the most competitive—and skeptical—categories on the market.

With a background rooted in a Japanese pharmaceutical company, Hank shares how Daiwa Health Development brought a unique brain health supplement to the U.S., powered by a specialized ingredient designed to s...

In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Seth Spears, founder and Chief Visionary Officer of Wellnesse, a B Corp-certified brand that has sold over 1 million units in the highly competitive personal care space.

Seth shares how he transitioned from building a content-driven audience over more than a decade into launching a product-based business—and why that foundation gave him a powerful advantage wh...

In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Nik Hall, founder and CEO of Revive Amazon Partners, to break down what it really takes to grow and scale a product-based business on Amazon.

Nik brings a unique perspective, having built and exited his own multi-million dollar CPG brand before launching an agency focused on helping other companies succeed on Amazon. Through firsthand experience, he’s seen wha...

In this episode of the Harvest Growth Podcast, Jon LaClare sits down with James Harris, founder and CEO of High Impact Analytics, to break down what it really takes to succeed in Walmart and Sam’s Club.

With nearly two decades of experience working with brands inside the Walmart ecosystem—including time at Unilever—James shares insider insights on how retail has evolved, why Walmart is becoming more open to emerging brands, and the ...

In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Rebeca Sanchez, founder and CEO of Besha Inc., to break down how scientific validation and product quality helped her stand out in one of the most competitive categories in eCommerce: supplements.

Rebeca shares how her patented collagen formula—backed by clinical research and third-party testing—set her brand apart from hundreds of competing products on Amazon...

In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Andrew Reist, founder and CEO of Valley Pets, to share the story behind Belly Guard — a pet recovery suit that started with just 26 test units and grew into an eight-figure brand. Drawing from his background in engineering and product development, Andrew explains how a personal problem with his own dog led to a practical innovation that now helps pets recover...

In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Ron Tobb, Founder & CEO of Minor Decliner, to expose a startling statistic: more than 10% of IDs scanned with advanced detection technology are fake.

Not expired. Not suspicious. Fake.

For any business selling age-restricted products — alcohol, tobacco, vape, cannabis, or operating in casinos — this isn’t just a compliance issue. It’s a serious legal and fi...

In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Scott Brown, founder of Snax Depot and VendingAd.com, to explore a surprising but powerful advertising opportunity hiding in plain sight: vending machines.

Most advertising today competes in speed mode — scrolling, swiping, skipping, and digital fatigue. But what happens when you reach people in a true moment of pause?

Scott shares how modern, AI-powered vendin...

In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Brian Samson, founder of Plugg Technologies, to break down what nearshoring really is, when it works best, and how founders can use it to unlock growth without overextending their budgets.

Brian has spent more than a decade working across the U.S. and Latin America, building three companies from zero to over $4 million in revenue and helping hundreds of busine...

In this episode of the Harvest Growth Podcast, Jon LaClare sits down with trade show industry veteran Mike Van Valey, who has spent more than 35 years in the business and over two decades running his own trade show contracting company.

From selling books door-to-door in college to managing trade shows for major consumer brands, Mike shares firsthand insights into how the trade show landscape has evolved — and why so many companies a...

In this episode of the Harvest Growth Podcast, Jon LaClare sits down with John Fry, VP of Marketing and Sales at Allerpet, to unpack how a simple, problem-solving product built lasting success through trust, emotional connection, and smart channel strategy.

John explains how Allerpet helps reduce pet dander at the source—allowing people with pet allergies to stay close to the animals they love—by mechanically removing allergens rath...

In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Jim Warren, founder of Infomercial.com and one of the most respected voices in direct response and infomercial marketing.

With decades of experience spanning traditional DRTV, long-form infomercials, and modern digital campaigns, Jim breaks down what still works — and why the core principles of infomercials are more relevant than ever in today’s TikTok, YouTub...

In this episode of the Harvest Growth Podcast, Jon LaClare breaks down a hard truth many product founders don’t want to hear: building your entire business on Amazon is far riskier than it looks.

While Amazon can be an incredibly powerful sales channel—with built-in trust, massive buyer intent, and fast early revenue—speed does not equal control. Jon explains how fees quietly erode margins, why Amazon always puts its own interests f...

In this episode, Jon LaClare sits down with Jim Wilkinson, a multi-patented inventor, author, manufacturer, and longtime mentor to inventors and entrepreneurs. With more than three decades of hands-on experience, Jim has helped bring countless ideas from concept to real products found in homes, and even automobiles, around the world.

Jim shares how his lifelong passion for innovation led him to write "The Practical Invento...

In today’s episode, your host, Jon LaClare, leads an important conversation that healthcare marketing rarely explains: the placebo effect and why it deserves far more attention. This discussion is inspired by the launch of Pluseebo, a transparent, intentionally humorous product designed to spark awareness around belief, expectation, and honesty in healthcare.

While Pluseebo is lighthearted on the surface, its launch highlights a muc...

AI is transforming the job market faster than many of us realize, and that’s creating both challenges and opportunities. In this episode of the Harvest Growth Podcast, your host Jon LaClare breaks down why entrepreneurship is becoming one of the most future-proof career paths, how to validate a business idea, and how to leverage AI rather than be replaced by it.

Through decades of launching products for hundreds of companies, the te...

In today’s episode, we sit down with Tyler Hall, owner of Hall Contracting, to unpack his nearly 20-year journey from evenings-and-weekends side work to leading one of Colorado’s most respected landscape construction and maintenance companies.

What started as a small operation focused on craftsmanship, specifically water features, has grown into a business with nearly 100 employees, a powerful reputation, and a culture rooted in ser...

Today, we sit down with Steve Waddell, award-winning author of Valuepreneurs and the inventor behind the innovative Nasoni fountain faucet. Steve shares a complete roadmap for transforming an idea into a viable, profitable product, while avoiding the common pitfalls that cause 90% of startups and 95% of new products to fail.

In this episode, Steve breaks down his Value Driven Product Development (VDPD) system, a proven 5-stage, 15-s...