Engineering Brand Love
Engineering Brand Love explores how modern brands build trust, affinity, and emotional connection in an AI and tech-driven, performance-obsessed world. Hosted by The Shipyard, this series goes beyond trends to unpack the real work behind brands people choose, defend, and stay loyal to. Because brand love isn’t accidental — it’s engineered.
Episodes
What happens when two advertising outsiders build one of the industry’s most recognizable media platforms by refusing to take the business quite so seriously?
In this episode of Engineering Brand Love, Rick and Josh Milenthal sit down with Geno Schellenberger and Jack Westerkamp, creators of Breaking & Entering, to talk about the people, personalities and creative energy that keep advertising interesting. They explore why...
What does it take to change the perception of an entire state?
Rick Milenthal and David Grzelack sit down with Ryan Squire, VP of Marketing and Communications at JobsOhio to learn the back story on why CNBC just named Ohio the best state in the country for business – rising from number 31– just a decade ago.
Ryan shares the remarkable story behind JobsOhio’s privatel...
In this deeply personal episode of Engineering Brand Love, RickMilenthal and David Grzelak speak with Dr. Luan Phan, Chair of Psychiatry and Behavioral Health at The Ohio State University and creator of SOAR (State of Ohio Adversity and Resilience).
Together, they explore mental health, resilience, grief, creativity, and the power of storytelling to help people feel less alone. From SOAR’s ambitious effort to transform ...
In this episode of Engineering Brand Love, Rick sits down with Matty Ayers, founder of Tiny Wins, the world’s first “feeling studio,” to explore why the future is not just something brands predict, but something they design.
From digital interfaces and AI to urban transportation, IRL experiences and the emotional weight of modern technology, Ayers makes the case that great design is applied empathy: the intentiona...
Rewriting Discovery, Storytelling & Search
On this episode of Engineering Brand Love, Rick Milenthal sits down with Tom Howell, founder of FancyAI, alongside Shipyard partner Dave Grzelak, for a deep dive into the rapidly evolving world of generative engine optimization (GEO), AI-driven discovery, and the future of brand storytelling.
Together, they explore how AI platforms like OpenAI’s ChatGPT, Anthropic’s Claude,...
Engineering Brand Love explores how modern brands build trust, affinity, and emotional connection in an AI and tech-driven, performance-obsessed world.
Hosted by The Shipyard, this series goes beyond trends to unpack the real work behind brands people choose, defend, and stay loyal to.
Because brand love isn’t accidental — it’s engineered.
Coming soon to your favorite podcast app.
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