Fully Booked STR

Marketing attribution does not need to be perfect to be useful.

In this episode, Steve and Petar explain how short-term rental operators can connect marketing activity to repeat and direct bookings using tracked links, attribution windows, loyalty redemptions, holdout groups, and year-over-year comparisons.

Key takeaways:

• What marketing attribution actually measures
• When an email click or loyalty redempt...

AI can do far more for short-term rental operators than write messages or summarize notes.

In this episode, Steve and Petar explain where AI creates real value across hospitality operations: turning reservation data into useful insights, personalizing guest experiences, removing repetitive work, and choosing purpose-built tools instead of building fragile DIY systems.

Key takeaways:
• How LLMs can personalize guest...

The most important booking channel in short-term rentals isn't Airbnb, Vrbo, or even a first-time direct booking—it's the guest relationship.

In this episode, Steve and Petar explain how thoughtful brand touches, visible hospitality, guest preference data, and consistent follow-up turn a great stay into repeat bookings and long-term loyalty.

Key takeaways:
• Why guest relationships are a booking channel
• ...

The best season to market your short-term rental is this season.

In this episode, Steve and Petar explain why STR marketing should continue during high season—not wait until occupancy slows. Busy periods are the best time to capture guest contact information, build direct relationships, seed repeat bookings, and turn today’s stays into shoulder- and low-season demand.

Key takeaways:
• Why marketing belo...

Most short-term rental operators are sitting on a goldmine they completely ignore: their past guests. In this episode, Petar Ojdrovic and Steve Haase of Yada break down the massive data profile of over 3.4 million guests to show you exactly how much money you’re leaving on the table by relying too heavily on OTAs. 

We dive deep into the industry's "growth gaps," benchmark current repeat booking rates, and walk through a r...

In this episode of Fully Booked STR, Steve Haase and Petar Ojdrovic explain how short-term rental property managers can use guest data to drive more direct bookings and repeat stays. They cover how past guest history, booking patterns, stay timing, and guest preferences can reveal revenue opportunities that generic marketing misses. If your guest database is mostly sitting unused, this episode will help you start turning that trust...

In hospitality, playing it safe can feel responsible — but it can also keep your business stuck.

In this episode of STR Sovereignty, we explore the entrepreneurial mindset required to build a stronger, more profitable short-term rental business. That means being willing to take thoughtful risks, test new ideas, partner with other innovative companies, and move faster than operators who are waiting for the market to get easier.

...

Most STR operators have the guest data. What they don’t have is a system that turns it into bookings.

In this episode, we unpack the idea of Growth in a Box: how Yada helps short-term rental operators automate the marketing that usually gets ignored like repeat guest campaigns, winbacks, loyalty, upsells, booking anniversaries, gap-night outreach, and direct booking follow-up.

Instead of relying only on OTAs or ...

This episode we dive deep into RCS (Rich Communication Services): the "grown-up" version of SMS that is officially changing the game for Short-Term Rental operators.

With Apple finally joining the party in late 2024, the "iPhone barrier" has crumbled. We break down why this isn't just a tech upgrade, but a strategic shift in how you own your guest relationships and take back control from the OTAs.

In this episode, we cover:

• The De...

Stop paying the "middle-man" tax. In this episode of STR Sovereignty from Yada, we reveal the proven Airbnb marketing strategy to drive consistent direct bookings.

We cover:

• Why your reliance on major platforms is capping your growth.
• The psychology of turning a one-time visitor into a repeat guest.
• Actionable, low-cost marketing tactics you can implement today to fill your calendar.

Stop playing by the algorithm’s rules....

Stop leaving money on the table and start closing the loop.

In this episode of STR Sovereignty, we’re diving deep into the single most undervalued asset in your short-term rental business: your past guest list. Most hosts are so focused on chasing the next new booking that they forget about the "goldmine" sitting right in their database.

We explore the mechanics of The Loyalty Loop—a strategic marketing framework designed...

Most short-term rental operators are working harder for less. While OTAs like Airbnb and VRBO provide the volume, they often mask guest data, leaving hosts with a "leaky bucket" where repeat business hovers at a dismal 5%.

In this episode, we break down the data from recent operator meetings to solve the industry's biggest bottleneck: Guest Data Ownership.

What You’ll Learn in This Episode:

• The Data Ownership...

In this week’s STR Sovereignty podcast, we’re diving into the three primary friction points currently stalling growth for STR operators. After analyzing data from a dozen recent strategy sessions, one thing is clear: 'Shelfware' is the silent killer of ROI. If your marketing tools are sitting unused or your "automated" guest outreach is missing the mark, it’s rarely a lack of features—it’s a data probl...

Most STR property managers treat their guest comms department as a cost center... a necessary evil where they pay bottom dollar to "firefighters" who spend all day answering the same questions about Wi-Fi passwords and check-in times.

In this episode of the STR Sovereignty Podcast, we’re flipping the script. If you want to scale a high-margin short-term rental business, your guest services team shouldn't just be answer...

Most STR operators settle for whatever the Airbnb algorithm gives them. Brett Johnson of Henry House is doing the exact opposite. In this episode of the STR Sovereignty Podcast, we dive deep into the innovative marketing strategies Brett uses to drive direct bookings, keep guests coming back, and most importantly fill his calendar during the tough Ontario off-season. If you want to stop relying on platforms and start building a rea...

In this episode of the STR Sovereignty Podcast, Petar Ojdrovic and Steve Haase, co-founders of Yada, pull back the curtain on true automation for Short-Term Rental operators.

What We Cover:
The "Above-the-Line" Strategy: How to automate guest acquisition and direct bookings. We discuss the tension between low marketing budgets and the 4–5 week ramp time often required to see real ROI.

The "Below-the-Line" Rea...

The Short-Term Rental industry has a control problem. For too long, operators have been at the mercy of the "OTA Overlords"—paying high commissions for the privilege of being ghosted by their own guest data. If you’re tired of masked emails, temporary VoIP numbers, and the dreaded "Frankenstack" of disconnected apps, you’ve found your tribe.

The STR Sovereignty Podcast is a series of frank, unfiltered conversations...