UNDERESTIMATED: The Small Business Advantage Podcast
Small businesses have been underestimated for decades. That turns out to be their greatest advantage. Underestimated is a podcast for small business owners, entrepreneurs, marketers, and leaders who are done pretending to be bigger than they are—and ready to win by being exactly who they are. Hosted by The Buyer Insider, Shawna Suckow, the show explores how small businesses outperform big brands by leaning into what can’t be scaled or copied: trust, transparency, speed, and human connection. Through sharp solo insights and candid conversations with owners, founders, and experts, Underestimated breaks down practical strategies for small business marketing, customer retention, operations, leadership, and growth—without big budgets, bloated teams, or corporate nonsense. Because small businesses don’t need to act big to win. They just need to use what big companies can’t.
Episodes
Social media feels overwhelming for a reason. You’re trying to be everywhere — LinkedIn, Instagram, Facebook, YouTube, TikTok — all while running a business. For small business owners with limited time and resources, that approach isn’t sustainable, and it’s quietly hurting your results. In this episode of Underestimated, Shawna Suckow explains why competing everywhere like large brands is the wrong strategy and how narrowing your ...
Your customers are not the same as they were five years ago. They’re more skeptical. More informed. More impatient. And far less tolerant of corporate-sounding marketing. In this episode of Underestimated, Shawna Suckow breaks down what has actually changed in buyer behavior — and what small business marketing must do differently to stay relevant. This is not just mindset; It’s tactics. You’ll learn 1) How to market to a more skept...
Small businesses have been told for decades that they need to “act big” to compete. Bigger systems. Bigger messaging. Bigger presence. But that advice is quietly draining energy, resources, and the very advantage small businesses have today. In this first episode of Underestimated, Shawna Suckow breaks down why pretending to be bigger than you are is slowing growth — and why owning your size is now a competitive edge. You’ll learn ...
You didn’t start your business to become the overworked employee of your own company. Yet somehow you’re the CEO, head of marketing, operations, HR, and customer service—all before lunch. In this trailer episode of Underestimated, buyer behavior expert Shawna Suckow explains why small businesses don’t lose because they’re small—they lose when they try to act big. In a low-trust economy, small is no longer a liability. It’s leverage...
Popular Podcasts
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
The official podcast of comedian Joe Rogan.
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!