Medical Spa Insider

In this episode of Medical Spa Insider, host Alex Thiersch connects with Lori Werner, founder of Medical Marketing Whiz, to discuss why personal, word-of-mouth referral networks remain the ultimate growth engine for medical spas—even in an era dominated by AI and digital ads. Lori breaks down how practice owners can leverage emerging AI tools like Claude and ChatGPT without losing the human element that builds long-term patie...

In this episode of Medical Spa Insider, host Alex Tiersch sits down with Hugo Fernandez, CEO of Just Digital Inc., for an eye-opening conversation on the rapidly evolving intersection of artificial intelligence and medical spa marketing.

With 14 years in the digital space, Hugo shares how recent breakthroughs in agentic AI, changing search engine behaviors, and shift...

In this special episode of Medical Spa Insider, recorded live during Medical Spa Show weekend, AmSpa founder Alex Thiersch sits down with four prominent female leaders driving innovation and excellence across the medical aesthetics industry: Marlee Bruno, Melanie Speed, Shakira Cabrera, and Limor Weinberg (joined by Chloe Cell).

Together, they explore the personal an...

Is your practice set up to keep running smoothly during rough times?

In this episode, AmSpa founder Alex Thiersch connects with Candace Noonan, Director of Education at Derma Concepts (the exclusive U.S. distributor of Environ Skin Care). Together, they dive into the economic realities currently impacting medical aesthetics—from rising global import costs and tariffs to shifting consumer spending habits.  Candace explain...

In this jam-packed episode of Medical Spa Insider, AmSpa founder Alex Thiersch sits down with three leading aesthetic and wellness innovators at the Medical Spa Show to explore the massive shift toward longevity medicine, functional health, and internal wellness.

First, Dr. Johnny Franco opens up about his personal 100-pound weight loss journey using GLP-1 medication...

In this episode, Alex sits down with Sheila Barbarino, MD, FAAO, FAACS, FACS to talk about the fast-moving world of aesthetic medicine and what’s coming next. They discuss how international travel and research are helping shape new treatment options, from emerging fillers to the next generation of neurotoxins. The conversation dives into practical medical-legal safety advice, including how small daily habits can protect ...

Aesthetics is truly a global market. 

In this episode, we explore how Australia became a bellwether for the aesthetics industry, from the rise of Laser Clinics Australia to the impact of private equity, regulation, and changing patient behavior. Dr. Jake Sloane and David Segal, hosts of the Inside Aesthetics podcast, share hard-earned insights from navigating one of the most influential aesthetics markets in the world.

If you&...

In this episode of Medical Spa Insider, Alex Thiersch facilitates high-level discussions with two industry executives shaping the trajectory of the aesthetic market. Silvina Nordenstahl, President of the US organization at Galderma, discusses the operational imperatives of scaling a global aesthetic enterprise and the central role of patient-centricity in long-term strategy. Following this, Ethan Min, CEO of Benev, outlines the str...

Are you staying ahead of trends or falling behind?

In this episode of Medical Spa Insider, Alex Thiersch sits down with Rob Pickell, CEO of Growth99, to analyze the shifting landscape of the aesthetic and wellness industry. The conversation examines the growing divergence between thriving, scalable practices and those struggling to navigate an increasingly competitive market. Pickell, utilizing his background in technology and SaaS...

The world of medical aesthetics changes every day.

This episode of Medical Spa Insider features AmSpa founder Alex Thiersch at the Medical Spa Show, hosting four insightful interviews that explore the evolving landscape of aesthetic medicine, the necessity of rigorous standards, and the importance of professional mentorship.

• 00:00:34: Leslie Fletcher, NP-BC discusses the critical need for esta...

From navigating private equity roll-ups to mastering the operational complexity of peptide therapy and wellness, the aesthetic landscape is evolving faster than ever.

In this episode of Medical Spa Insider, recorded live at the Medical Spa Show, AmSpa founder Alex Thiersch sits down for three conversations about partnership, private equity, and preparing for the future of medical aesthetics. Featuring interviews with:

Audrey Neff ...

What happens when a successful med spa owner realizes the industry’s biggest challenge isn’t competition—it’s education?

In this episode of Medical Spa Insider, AmSpa founder Alex Thiersch sits down with Tracy Olson, owner of Youthtopia Med Spa and founder of Aesthetic Injector Academy, to discuss her unconventional journey from banking and finance into medical aesthetics—and why she chose to build an ...

In this special "Compliance is Cool" edition of Medical Spa Insider, AmSpa founder Alex Thiersch is joined by Brad Adatto and Jeff Segal, MD, JD. Together, they dissect the unprecedented criminal indictments that have sent shockwaves across the entire medical spa industry.  

Following a tragic IV therapy death at a Texas facility a couple of years ago, a grand jury took the extraordinary step of indicting both the medical spa ...

Artificial intelligence is rapidly changing the way medical spas operate—but how can practices actually use data and AI tools to make smarter business decisions without losing the human touch?

In this episode of Medical Spa Insider, AmSpa founder Alex Thiersch is joined by Ben Wolber, founder of Illume (formerly InsightX), and returning guest Taylor Siemens, founder of Kairos Aesthetic Medicine, to explore how AI-powered anal...

In this urgent "Compliance is Cool" update, AmSpa CEO Alex Tiersch breaks down several major legal developments that have sent shockwaves through the medical spa industry. The episode centers on the stunning news out of Texas, where a physician and a medical spa owner have been hit with murder and manslaughter charges following a tragic IV therapy death from a few years ago. Alex explores the rare and difficult nature of bringing m...

As the lines between the supplement industry, "biohackers," and medical professionals continue to blur, we with down live at MSS with Dr. Kay Durairaj to discuss why aesthetic providers must lead the charge in evidence-based longevity. We dive deep into the world of peptides—from the safety of GLP-1s to the "wild west" of unregulated research chemicals. Dr. Kay also reveals her latest clinical...

What does it really look like to go from provider… to operator… to owner?

In this episode of Medical Spa Insider, Alex Thiersch sits down with returning guest Taylor Siemens, founder of Kairos Aesthetic Medicine, to discuss her transition from working as a clinician to managing multi-location med spas—and ultimately launching her own practice.

Taylor shares why she intentionally built Kairos differently than her...

What does it take to grow a medical aesthetics business with intention—and scale it without losing sight of your purpose?

In this episode of Medical Spa Insider, AmSpa founder Alex Thiersch sits down with WellLabs+ CEO Reetu Gupta to explore the mindset behind building a successful, values-driven aesthetic practice.

From early challenges to leading a growing organization, Reetu shares how shifting from operator...

It's time to rethink how we approach healthcare affordability. 

In this episode of Medical Spa Insider, host Alex Thiersch welcomes back "The Godfather of CareCredit," Beto Casellas, Executive Vice President and CEO of Synchrony Health and Wellness. As the aesthetic industry shifts toward a holistic model of longevity and wellness, the question of affordability becomes paramount.

Beto discusses CareCredit's strategic collabora...