SIGHTLINE LIVE

SIGHTLINE LIVE

SIGHTLINE LIVE takes you inside today’s most impactful brand experiences. Hear the most honest conversations with top global leaders from brands like Canva, Amazon, MetLife, Hartbeat, and more, as they reveal what it really takes to master marketing strategy, events, and live experiences. From creativity and execution to measurement, gain insights that help you exceed industry expectations. This is your front-row seat to the world of live brand marketing. Hosted by Marie-Elaine Lemire, Head of Content at SIGHTLINE. Want to sponsor or be featured on an episode? ➡️ Reach out to our team today: contact@sightlinelive.com Join our newsletter for industry news and expert insights before anyone else. ➡️ https://www.sightlinelive.com/join Connect with us and follow our growing community: ➡️ LinkedIn: https://www.linkedin.com/company/sightline-live/ ➡️ Instagram: https://www.instagram.com/sightline.live/ Explore the complete SIGHTLINE world: https://www.sightlinelive.com/

Episodes

June 15, 2026 29 mins

Danielle Damiano Medeiros is LinkedIn's current Global Head of Industry Tentpole Experiences, Events and Executive Engagement COE. With a background spanning advertising, media, hospitality, finance, and technology, she has spent her career making purposeful moves toward one goal: designing experiences that earn attention at a global scale.

In this episode, she gets into how LinkedIn decides when and how to show up at the world's ...

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Michael Roberts is the Chief Marketing and Communications Officer at MetLife. With previous stops at Vanguard and Bank of America, he brings decades of experience building data-driven marketing strategies inside some of the world's most recognized financial institutions.   In this episode, Michael gets into how neuroscience shapes the way great brands build trust, what most marketers misunderstand about large-scale sponsorship...
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Jeff Clanagan is the President and Chief Distribution Officer of Hartbeat, a global entertainment company built at the intersection of comedy and culture.

With a career spanning concert promotion, film distribution, and live experiences, Jeff has spent decades turning bold creative ideas into some of the most culturally defining moments in entertainment. In this episode, he gets into what it takes to build live experiences that ear...

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Matt Morris is the Head of Marketing at Lightspeed Commerce, the unified commerce platform powering retail and hospitality businesses across 144,000 locations worldwide.

In this episode, Matt breaks down how he thinks about the full events spectrum, strategic sponsorships to Edge, Lightspeed's owned flagship experience how to decide when to build your own stage versus showing up on someone else's,and what separates events that gene...

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Jimmy Knowles is the Global Head of Experiential at Canva, one of the fastest-growing visual communications platforms in the world. As the creative force behind Canva World Tour and Canva Create, global celebrations of creativity bringing together users and creators across cities worldwide, Jimmy knows what it takes to build brand experiences that move people.   In this episode, he shares what it really takes to keep bold id...
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Jennyfer Goune, Harvard-trained marketer and Product Marketing Lead at Amazon, shares how events power today’s most effective content strategies, acting as the launchpad for storytelling that carries forward well beyond the live experience.     In this conversation, you’ll hear how to transform event moments into ongoing narratives, invite audiences in as co-creators, and focus on metrics that reflect real im...
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Mark as Played

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