The Phygital Marketing Podcast
In The Phygital Marketing Podcast from Sotto, Host Lindsey Buxman sits down with top marketing leaders to explore how digital and physical experiences are blending in modern marketing. From real-world moments to digital strategy, and everything in between.
Episodes
TLC Worldwide Global Loyalty Director Mike Brinn joins Host Lindsey Buxman in London on The Phygital Marketing Podcast to talk why discounts aren’t loyalty, and why emotional connection wins.
You’ll hear:
→ How loyalty has evolved beyond transactions
→ How to make every customer feel known
→ The missing human connection in retail
→ How to make a genuine impact with your loyalty program
→ How to differentiate you...
SHEIN Head of U.S. Brand PR Lisa Zlotnick joins Host Lindsey Buxman on The Phygital Marketing Podcast to talk how to build your brand with Gen Z instead of marketing at them.
You’ll hear:
→ Why listening to your customer always wins
→ How to find the balance between AI & human touch
→ How they run their SHEIN Ambassador & Affiliate programs
→ Why creator-brand alignment is key
→ Why community is so important t...
RMG Digital Consulting Founder Randi Gladstone joins Host Lindsey Buxman on The Phygital Marketing Podcast to talk CRM, AI, and customer loyalty.
You’ll hear:
→ Why your tech can’t be your strategy
→ Why customer experience is still more important than your use of AI
→ How to be more intentional with how you’re using AI
→ How to execute better with AI
→ How to truly know your customer
🔗 Connect with Rand...
Howler Brothers VP of Business Development Rick Wittenbraker joins Host Lindsey Buxman on The Phygital Marketing Podcast - from one of their stores in Austin, TX - to talk retail experience, community, and AI.
You’ll hear:
→ Why the store is the brand
→ How Howler Brothers was born out of camaraderie & creativity
→ The proper way to embrace both your employees & AI
→ What to look for in your brand ambassadors
...
Daps Energy Co-Founder & CMO Adam Solomon joins Host Lindsey Buxman on The Phygital Marketing Podcast to explore building a modern consumer brand designed around convenience, speed, and real-world behavior.
You’ll hear:
→ How to know it’s time to rebuild your brand
→ Why frictionless products need frictionless marketing
→ How Daps Energy used campus sampling, social content, SMS, and our Phygital Cookie to ma...
Ian Dewar joins host Lindsey Buxman on The Phygital Marketing Podcast to explore how loyalty is evolving in modern retail and why points and discounts are no longer enough to keep customers coming back for more.
In this episode, they cover:
→ Why convenience and experience are becoming the new currency of loyalty
→ How AI is changing the way customers discover products
→ What it actually means to connect digital and in-store experi...
Julio Lopez joins host Lindsey Buxman on The Phygital Marketing Podcast to explore why the future of marketing isn't about more personalization, it's about smarter personalization. Drawing on his experience leading CRM and lifecycle marketing at some of the world's most recognized brands, Julio breaks down the shift happening across retail right now and what marketers need to do to keep up.
In this episode, they cover:
→ Why inten...
Digital commerce veteran Mark Friedman joins host Lindsey Buxman to kick off The Phygital Marketing Podcast, exploring where physical and digital retail intersect, and where the gaps still exist.
In this episode, they cover:
→ How brands like Love Shack Fancy and Faherty nail the in-store experience
→ Why most marketers overvalue conversion rates
→ Why email and SMS strategies have stalled — and what "personalization" actuall...
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