Shift Overthinking to Marketing Movement
A limited audio series approaching analysis paralysis with clarity by examining the core systems of your marketing and sales. We explore messaging, marketing strategy, sales, and content topics to address your bottlenecks in your creative, equity-driven business head-on.
Episodes
In this introductory episode, I explain the audience for this audio series, my own story and how my chronic illness required me to build back my health and business brick by brick, what to expect from future episodes, and resources that will put audio episodes into action.
Folks (like me, not meant to shame) who often experience overthinking:
> ...
Welcome back to Shifting Overthinking to Marketing Movement, a limited audio series for creative, equity-led solopreneurs with a story and expertise to share, this gets you out of your own head to find clarity & direction to find sustainable marketing processes that fit your body, brain, and capacity.
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What stops people from committing to messaging (or branding)?
Messaging is lowkey a vortex. We’re now told that we need to nail it, but often the particulars feel so subjective that it’s easy to get lost in a vortex.
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One of the things that frustrates me about this aspect of marketing is that we often see messaging as this disembodied concept from the rest of your marketing.
So let me say here and now: messaging is one way we talk about it, but the concept in the marketing world is really POSITIONING. In the old d...
Hopefully, you’re feeling more confident in your message from the last episodes. If not, that’s okay. The confidence can build from repeating it. Once I’m comfortable with how it sounds when I say it to others, I then start to use it more concrete places like my website and my social media bios.
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Types of Content Have Different Purposes
I think this feels common sense and intuitive, but this is what can often lead folks to give up on their marketing because they’re expecting a particular type of content to do something it’s not designed for.
Adding Value to Earn Asking for a Sale
It’s not a revolutionary act to say “hey, offer as much value as possible,” but let’s go a bit further because that’s been warped to the point of being manipulative.
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Okay, so that was the first half of the part, and I was already at 12 and a half minutes when I was recording this. So this is almost certainly going to be a two-parter. And that's okay because sales is kind of a big beast.
And there are a lot of different components that we overthink and ways to a...
We were never meant to be productive 5 days a week, 8 hours a day, 52 weeks a year.
Nothing in nature works like that. Capitalism is an inherently unnatural way to structure a society, and it’s not your fault if the system failed you.
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Last episode, we talked about understanding your own energy patterns and building rest or buffer time into your days, weeks, and general plans.
I’d love to be able to tell you that that solves all your capacity problems, but I still get knocked on my ass. We all do. We get the flu, and our ...
In this final episode of the audio series, we’re breaking down the Storyspark Roadmap and how to apply the milestones and systems to prioritize action step in your business. If you haven’t yet downloaded this, I have a printable and Editable version over at https://www.maxwildestories.com/overthinking-marketing/. Go get it and come back.
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