Travel Marketeering with Joshua Harrell
You got into travel because you love it. But loving travel and building a thriving travel business are two very different things—and nobody warned you about the gap in between. Travel Marketeering with Joshua Harrell is a show for travel advisors and agency owners who are done guessing at marketing and ready to build real systems for visibility, trust, and growth. Each episode breaks down one actionable idea—frameworks you can use this week, not theory you'll forget by tomorrow. Joshua Harrell is the Chief Revenue Officer at WorldVia Travel Network and the creator of the Travel Marketeering movement. He's a brand strategist, serial entrepreneur, and author of Travel Marketeering: A Complete Guide for Starting (or Refreshing) Your Travel Agency. He's spent decades building brands, launching businesses, and studying what actually works when the algorithm changes, the market shifts, or your confidence takes a hit. He's not a travel advisor—he's the strategist in the room who helps travel advisors find their story, build their brand, and turn their expertise into a business that compounds over time. What you'll get from this show: Step-by-step frameworks from the Thriving Travel Advisor Blueprint—a 5-step system for building a sustainable travel business Real strategies for becoming known in your niche without posting every day or pretending to be an influencer How to turn your expertise into signature offers, content systems, and client experiences that set you apart Honest conversations about the hard parts—burnout, inconsistency, imposter syndrome, and the seasons that test your resolve Practical tools you can implement between episodes, not just inspiration that fades by Monday Whether you're a new advisor trying to get your first clients or an experienced agency owner ready to scale what's working, this show meets you where you are and gives you the next step forward. New episodes drop most Saturdays. Subscribe so you don't miss one. 📥 Get the Thriving Travel Advisor Blueprint (Free) Download the 5-step framework behind the show: 👉 https://lp.worldviatravelnetwork.com/thriving-travel-advisor-blueprint 👥 Join the Travel Marketeers Community Connect with other entrepreneurial travel advisors in our private Facebook group: 👉 https://www.facebook.com/groups/travelmarketeers 📱 Follow @travelmarketeering on Instagram and TikTok
Episodes
Every so often you get to sit across from someone whose story is the playbook you've been trying to write.
Charles Sylvia, ECC, Vice President of Industry and Trade Relations at CLIA, joins Joshua for an hour-long fireside chat between two people who've spent their careers thinking about how travel advisors become the ones everyone calls. Charles walks through the exact sequence that took him from a 22-year-old kid at a brick-and-...
If you have ever hung up from a discovery call wondering what you missed, this episode is your fix. Joshua Harrell walks travel advisors through the complete discovery call script he teaches inside WorldVia Travel Network—the same one his team uses to train newer advisors through the Conversations stage of the Booking Pathway.
You'll get the exact warm-up frame that shifts you from vendor to trusted expert in the first 60 sec...
Every travel advisor has them—the leads who said "I'm interested" and then just… went quiet. And if you are being honest, most of them are living in your memory instead of a system.
In this episode, Joshua walks through the Booking Pathway, the five-stage pipeline framework that turns scattered lead-tracking into a real sales system. You will learn the five stages every relationship moves through (Leads, Conversations,...
You just planned an incredible trip for your clients. They cried at the airport. They texted you from the ship. They came home glowing. And you have not asked a single one of them for a review or a referral—because it feels awkward, pushy, or like you are begging for compliments at the wrong moment.
If that is you, this episode is the fix.
Joshua Harrell walks you through the Reviews and Referrals Plug-and-Play Script Kit&mda...
You just got back from an incredible trip. You took great photos, you had real conversations with your clients, your suppliers gave you access most travelers never get. And then you posted one thing on Instagram and moved on.
In this episode, Joshua Harrell walks you through the One Trip → Ten Signals system—the exact checklist that turns any single trip, recent or upcoming, into ten specific content and connection opportunit...
You did the hard part—you built the lead magnet, and people are signing up. Now what? Silence is not a strategy. In this episode, Chief Revenue Officer Joshua Harrell walks you through a full five-email nurture sequence so every Trip-Ready Signal turns into a real conversation.
🎧 What you’ll learn:
- Why the warmth of a new signup has a half-life—and how quickly you have to act
- The five emails every foundation...
Most new travel advisors are not behind. They are just missing one small reason for the right traveler to raise their hand before they are ready to book.
In this episode of Travel Marketeering with Joshua Harrell, we break down how...
You do not have a leads problem. You have a hand-raise problem.
In this episode of Travel Marketeering Live, Joshua Harrell breaks down Step 3 of the Thriving Travel Advisor Blueprint: Trip-Ready Signals. These are the small, low-risk ways potential clients can show interest before they are ready for a full sales conversation.
What you’ll learn:
- What a Trip-Ready Signal is and why it matters
- Why a standard inquiry form m...
If you've ever wondered why a handful of travel advisors keep getting the referrals, the FAMs, and the high-end bookings—and you don't—it's not because they're louder. It's because they're on a plan. In this episode, Joshua Harrell walks you through the long-arc version of Step 2 of the Thriving Travel Advisor Blueprint and gives you the full 12-month roadmap to go from invisible to the obvious go-to advisor in your nic...
If you've ever asked a supplier or another local business to "collab" and watched it produce a polite tag and exactly zero clients, this episode is your reset.
In this episode of Travel Marketeering, Joshua walks you through how to engineer collaborations that actually move clients—not just likes.
What you'll learn in this episode:
- The 3 tiers of collaborations (visibility, trust, client flow)—and why most advisors...
You can post the best content in the world, but if someone clicks your profile and you look brand new, unaffiliated, or unclear about what you do—they're gone. This episode is the fix.
Joshua Harrell walks you through the Booked Solid ...
If you've ever stared at your phone on a Monday morning asking what should I post today, this episode hands you the system that retires the question for good.
In this Travel Marketeering with Joshua Harrell episode, Joshua walks you through a complete 90-day content plan built on three content types, three posts a week, all anchored to your Marquee Travel Win. By the end of the episode, you'll know exactly what to post, when to pos...
You've defined your niche and built an offer worth talking about—but if the right travelers don't know you exist, none of that matters. In this episode, Joshua Harrell breaks down the three-part framework for becoming the travel advisor your ideal clients think of first.
This is Step 2 of the Thriving Travel Advisor Blueprint: Become Known for Travel. Joshua walks through a system called Show Up, Stick Around, and Stand Besid...
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