The Visual Marketing Podcast
Brought to you by C i Marketing. Exploring how to show up consistently, be more visible, and connect with the right people through your marketing.
Episodes
There are conversations you have as a podcast host, and then there are conversations that change things for you personally. This is one of those.
In episode 14, Liz sits down with Michael King, executive coach, keynote speaker, founder of Teams.coach, and the person she credits as having the biggest influence on her business and on her as a person this year. Michael is based in Omaha, Nebraska, has two master’s...
There is a moment that happens in the C i Marketing office more often than Liz would like.
A small business owner comes in for a coffee. They are passionate, they are talented, they have something genuinely brilliant to offer the world. The conversation is electric. And then it turns to websites, and the light goes out.
Because the options available to them right now are either a DIY template that takes weeks, looks l...
Welcome back to part two of this conversation with Billie Lawson on neurodivergency in the workplace. If you haven't listened to part one yet, go back and start there.
In this half, Liz and Billie tackle the big objection head on: "well, if you get that accommodation, then everyone would want it." And honestly? What's so bad about that. They talk about why measuring output instead of hours changes everything, the dou...
This episode is a little different, and it might be one of the most important conversations we've had on the show.
Billie is our Photographer at C i Marketing, she also works for Liz's other business; Cirrus International and she's also autistic and has ADHD. In part one of this two part conversation, she opens up about what neurodivergency actually looks like day to day, and what it means for the workplace.
We get st...
When Liz's father Laurie Hogg passed away in November 2018, he left behind a thriving business, a loyal customer base, and a reputation that still precedes him in the lift and elevator industry to this day. What he did not leave behind was a rulebook.
In this episode, Liz sits down with Jahan Pitcorn, General Manager of Cirrus International, the lift components business Liz took on after losing her dad. Jahan...
Most people think they have a marketing problem. Cliff Ravenscraft would argue it is a clarity problem.
In this episode, Liz sits down with business strategy and mindset coach Cliff Ravenscraft, who spent eight years known as the Podcast Answer Man before making a deliberate decision to shift his focus to business strategy and mindset; the work he found made the biggest difference to the people he was helping.
Cliff s...
Episode 9: Why People Beat Brands on LinkedIn (with Kristian Downer)
The Visual Marketing Podcast — brought to you by C i Marketing
Show Description
LinkedIn is the platform Liz will happily admit still scares her a little — and this episode is her getting stuck into it head-on with someone who knows it inside out.
Liz is joined by Kristian Downer, founder of Dow Social, a UK-based agency specia...
Customer Experience Secrets: The First Impression Trick That Keeps Customers Coming Back
Guest: Phil Mershon
Your first impression isn't the moment someone walks through your door, it's the very first time they hear about you. In this episode of The Visual Marketing Podcast, Liz sits down with Phil Mershon, fractional director of experience and speaker coach, to unpack what actually makes a customer experienc...
Billie did not set out to become a photographer. She got a telescope for Christmas, fell in love with space, and ended up with a camera hidden in the back of her grandfather's wardrobe instead. A few years later she packed up her life in Auckland, moved to Christchurch, and photography quietly became one of the most significant parts of her work.
She also, it turns out, can tell whether something was written by AI in...
What do you do when the business you have built disappears overnight? In this solo episode, Liz shares what she has learned from rebuilding not once, but twice.
In 2011, Liz launched C i Marketing in the aftermath of the Canterbury earthquakes, finding a niche where others saw only devastation. Then COVID hit in 2020 and stripped away almost every client overnight. With staff, an office, and a tourism-only client bas...
What does it take to walk away from a steady job at 23 with no real plan, two customers, and a vision that most people would have talked you out of? For Jamie Johannes, founder of Inspired Martial Arts in the UK, it took belief, consistency, and a willingness to do every single job in the business, including cleaning the toilets.
In this episode, Liz sits down with Jamie for a conversation that goes far beyond martia...
Ever wondered why some brands just feel right the moment you see them, while others make you hesitate even when you can't explain why? The answer almost always comes down to design.
In this episode, Liz sits down with Vera, graphic designer and brand specialist at C i Marketing, to unpack why consistent, intentional design is one of the most powerful and most underestimated tools in your marketing toolkit.
Vera shares...
Most small business owners do the same thing when they decide they need more customers. They run an ad.
In this episode, Liz sits down with C i Marketing's in-house marketing strategy expert Emily Cook for an honest, practical and at times very funny conversation about why jumping straight to advertising is one of the most common and costly mistakes a small business can make.
Together they break down exactly what a ma...
A single hallway chat can change your whole marketing year. Last time we went to Social Media Marketing World, we expected big ideas and clever social media tactics. What we didn’t expect was how quickly the community would pull us in, how many genuine connections we’d make, and how much confidence we’d gain as two Kiwis showing up in a global room.
We talk through what the event actually is...
If marketing feels like a never-ending list you’re failing to keep up with, you’re not alone and you’re not broken. We’re kicking off the Visual Marketing Podcast to make small business marketing feel doable again, with a practical focus on visual marketing, consistent visibility, and messaging that actually lands with the right people. Visual marketing isn’t just “nice photos&rdq...
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