Real talk with the operators and executives putting AI to work - not the ones tweeting about it. Every episode goes deep on what shipped, what flopped, and what it actually took. No hype, no hand-waving, no LinkedIn gurus. Just the workflows, decisions, and outcomes from the people doing the work. Built on a simple magentIQ belief: AI and people are better together - and getting that right is the whole game.
A vendor promises AI will fix your messy data. The proof? A presentation slide where the messy data goes in, the clean data comes out, and there are sparkles. Kyler Cheatham has spent years navigating enterprise technology sales pitches like this, and she's found a hilarious way to expose their absurdities on TikTok. Behind the humor is a serious message for business leaders: know what you're buying, understand what you're signing,...
What if you could train someone in weeks instead of months, without sacrificing the experience they need to do the job well? David Brain shares an experiment at magentIQ where AI-powered customer simulations, role-playing, and personalized assessments helped contact center employees reach competency in roughly a quarter of the usual time. Ian Barkin sees an even bigger opportunity: if AI can accelerate how people gain experience, c...
Why are companies so eager to give AI agents autonomy when their human employees operate within carefully defined rules? Lasse Rindom has a question for the agentic AI movement, and it goes straight to how enterprises actually work. Organizations depend on structure, accountability, and coordination. Giving an AI agent unlimited freedom to improvise might sound impressive, but what happens when that agent has to work alongside peop...
How much of the software your company pays for do you actually use? David Brain raises an interesting possibility: if you only need 10% of a SaaS platform, could you vibe code that 10% yourself? Ian Barkin connects the question to a striking development: insurance software company Guidewire acknowledging in its annual filing that customers building their own AI-powered alternatives could affect its business. The discussion turn to ...
What does an org chart look like when some of the boxes belong to AI agents? Paul Cheek thinks the answer could change how we build companies, create jobs, and spend our working lives. In his new book, No One Works Here, he makes a provocative case for AI-driven enterprises where people spend more time on meaningful work, and entrepreneurs can test ideas without hiring a team or raising a fortune.
Ian and Paul start with Lego, GeoCi...
It is confusing out there in the agentic era, and this episode is here to help. From agents that are suddenly easy enough for anyone to use, to the AI work happening inside the business, to a government that got probed by bots, the through line is the same question the founders keep coming back to: what is actually real, and what do you need to hold onto to make the most of it.
Two AI executive dinners are coming up, New York on Oct...
A cute AI companion becomes a new device you probably do not need, “superintelligence” gets proposed as a replacement for artificial intelligence, and the conversation quickly gets more serious.
This episode moves from sovereign AI and the global race to control the technology to the governance problem happening inside companies right now: everyone wants to move faster, but the guardrails, training, processes, and ...
AI has intelligence, but it does not have wisdom. Dan Pontefract builds a whole framework for the workplace on that difference. In a warm and very funny conversation, he sorts the people in any organization into three groups: rivers early in their careers, rocks in the middle with hard-won judgment, and rubies whose wisdom took decades to build.
Birth rates are falling, experienced people are retiring, and entry-level hiring k...
After a run of doom-heavy headlines, this one opens with actual good news, from a long-unsolved maths problem to genomics research to weather forecasts that are getting materially better. From there it turns to the question underneath a lot of hiring decisions right now: if nobody spends their early career being bad at things, where do tomorrow's experts come from. The answer that emerges is encouraging. AI can compress the years o...
A new frontier model arrives declaring the AGI era, a researcher quits very publicly warning that the labs are gambling with our lives, and the headlines get apocalyptic in a hurry. This episode works through all of it without losing the plot, landing on the parts that actually matter for anyone running an operation: how much freedom you should give AI inside your business, why the methodical adopters are the ones still deploying, ...
Trust turns out to be the thing that decides whether AI sticks or gets abandoned. This episode opens with a sales agent that confidently got its facts wrong, works through why people stop using tools that burn them once, and lands somewhere hopeful: the organizations pulling ahead are the ones redesigning how the work gets done, and the best ideas still come from teams shaping them together. Tennis, Hogwarts, and Modern Family all ...
Bill Gates calls this the turbulent AI era and frames the stakes as starkly as it gets: the greatest equalizer ever invented, or the worst source of injustice. This episode works through his risks and his opportunities in full, and lands on the idea that gives the most hope, preserving productive struggle so people keep building real skill. Along the way, NVIDIA's reported move to buy Hugging Face, the first real signs of AI showin...
Set several AI agents loose in the same environment and, by one recent account, they may not team up so much as turn on each other. This episode runs from Europe's new rules on labeling AI and identifying bots as bots, through what executives really trust AI to do, to the surprising value hiding in the data of companies that no longer exist. It keeps landing on the same encouraging note: the old disciplines everyone skipped, proces...
Ep. 20 | Knowing Where AI Belongs: How Process Mapping Shows You What to Automate, Augment, or Leave
The real test of any AI or automation is simple: is it still turned on six months later. In this episode, David and Ian try something different. Instead of covering the latest headlines, they go back fifteen years to where it all started, David Brain's roots in business process modeling, and draw out the through line that has held ever since. Knowing exactly how your work happens today is what tells you where AI belongs tomorrow, a...
Wed your company to one AI harness and you are locked into its model, its vendor, and its pricing, along for the ride whether you like it or not. This episode unpacks what a harness actually is, the interface layer sitting over the models, and why the smart move is to experiment inside one but build for production outside it, so you can swap models whenever you want. Plus takeaways from magentIQ's New York executive dinner, the ret...
Ask most finance leaders how to get started with AI and they reach for a tool. This episode makes the case for the opposite. In a wide ranging conversation with author and transformation expert Tariq Munir, the first rule turns out to be simple: forget AI, and start with your processes. Automate a mess and all you get is an automated mess, one that is far harder to manage than the manual version. The through line is hopeful and pra...
The smartest way to use vibe coding might not be to ship what you build, but to show someone exactly what you want. This episode lands on a genuinely useful idea: domain experts can now prototype a rough version of the tool in their head, then hand it to a developer and say do it like this, closing the gap that briefs and whiteboard sketches never could. Along the way, the deepening OpenAI and Hugging Face saga, the tug of war over...
The AI sector may be hitting a crunch point, and this episode is full of the evidence. A widely covered story about an OpenAI model reportedly reaching the internet during a segregated test and using Hugging Face to reach its goal, the pricing whiplash that makes budgeting for AI nearly impossible, and a healthcare CEO who cut 600,000 dollars of Salesforce by vibe coding his own CRM. The case builds all episode for moving toward AI...
Ian Barkin catches David Brain mid holiday in France for a conversation that keeps circling back to one conviction they hold deeply: you cannot automate what you cannot see. Map only how you work today and all you get is faster horses. Along the way, a growing employee backlash against being watched and replaced, a surprising regulatory move out of China, and why the unglamorous discipline of process mapping is quietly having a ren...
Ian Barkin and David Brain sweat through matching heatwaves and land on what David calls a return to sanity: the fundamentals do not change just because there is a shiny new tool. You still have to know what you are doing, how, and why. Along the way, a genuinely puzzling finding that the heaviest AI adopters are growing their headcount, not shrinking it, the big AI labs quietly admitting their tools are neither fast nor easy, and ...
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