It's Your Water
Your Water Education Starts Here. Listen to water treatment industry veteran, Michael Urbans, discuss water filtration and treatment options as they relate to specific issues facing consumers and industry. Topics will include information about contaminants such as the Forever Chemicals (PFOS, GenX), industry best practices. Included will be lighthearted Interviews with industry executives, technicians and business owners.
Episodes
🎓 Summer School Replay
What can a toilet tank tell you about water? More than you might think.
In this Summer School Replay, Mike Urbans and Mike Heatwole discuss how a simple toilet tank inspection can reveal iron, manganese, sediment, biological growth, and even treatment equipment problems. Learn what to look for, why it matters, and how this often-overlooked diagnostic tool can help y...
Improper storage can permanently damage ion exchange resin before it ever goes into service. Learn the best practices for storing cation, anion, and mixed bed resins, avoiding freeze damage, preventing moisture loss, and extending resin life.
This summer we're revisiting some of the most popular and educational episodes from the It's Your Water Podcast archive. In this episode, Mike and Denise discuss the "Troublesome Trio"—iron, manganese, and hydrogen sulfide—and the treatment technologies commonly used to address these challenging water quality issues.
What is freeboard? How much media should really go into a tank? Mike Urbans explains freeboard, minimum bed depth, backwash expansion, upper screens, and common dealer mistakes that can damage control valves and reduce treatment performance.
Trust the Frog™
Most water treatment professionals use chlorine, ozone, or hydrogen peroxide—but how do you know how effective those oxidizers will actually be in the water you're treating?
In this Quick Tips episode, Mike and Denise Urbans explain ORP (Oxidation Reduction Potential) and why it can be one of the most valuable diagnostic tools for iron, manganese, sulfur, and disinfection applications. Learn how contaminants lower ORP, why ox...
Not all catalytic carbon is the same—and choosing the wrong one can lead to early failure, poor performance, and unhappy customers.
In this Quick Tips episode of It’s Your Water, Mike and Denise Urbans break down the real differences between catalytic carbons and how to apply them correctly in the field.
Learn when to use coconut vs. coal-based catalytic carbon, why oxygen is the key to performance, and how TOC, contact...
Distribution systems inside softeners and filters may be hidden—but they’re critical to performance.
In this Quick Tip, Mike and Denise Urbans explain distributor baskets, hub & laterals, diffusers, and how design impacts flow, efficiency, and media retention.
Show Notes Distribution Systems Explained
water treatment, water filtration, water softener, distribution systems, hub and lateral, distributor basket, water...
In this episode of It’s Your Water, Mike Urbans and Derek French (Wateropolis) explain why Cerapure AC is a smart alternative to traditional GAC and KDF—especially for RO pretreatment, whole-house RO, and systems where biofouling and backwash limits matter.
A practical, dealer-focused discussion on cleaner carbon, tighter filtration, and smarter pretreatment design.
Trust the Frog!
wat...
Can you mix filtration media or resins in the same tank?
In this Quick Tips episode of It’s Your Water, Mike and Denise explain when mixing media can work — and when it leads to serious problems. While it may look like a space-saving shortcut, mixing media often creates backwashing issues, calcification, drain clogging, and contaminant leakage when system design limits are pushed.
Learn why cation and anion resins shoul...
Mike and Denise explain zeolite filter media — what it is, how it works, and when to use it. Learn why zeolite delivers true 5-micron deep-bed filtration and longer filter runs — plus its limits. A fast field-smart guide for dealers. Trust the Frog.
zeolite media, clinoptilolite, Filter-Ag Plus, Turbidex, Next-Sand, RO pretreatment, water filtration, dealer education
Is it time to repair the water softener—or replace it entirely?
Not sure whether to repair or replace the customer's water softener? This Quick Tip breaks down the key signs of aging resin, chlorine damage, iron fouling, and when a simple rebuild makes sense. We also cover why high-efficiency softeners outperform older units and why “no-salt softeners” don’t actually soften water.
water softener repair, wate...
A fast field guide for dealers and service techs. In this Quick Tip from It’s Your Water, we cover the top reasons a softener stops softening — resin fouling, salt bridging, injector and brine-draw problems, and programming mistakes — plus quick ways to diagnose hardness leakage before the callbacks start.
Show Notes - Why Isn't the Softener Softening One short page with the tips listed.
In Part 2 Mike and Greg discuss today’s sales challenges, shifting demographics, CRM habits, rising contaminant concerns, and how younger homeowners are reshaping water treatment.
Mike and Greg Shannon of Westfair Water, Bedford, NY discuss "intrapreneurship" - someone who joins a business and grows it like he owns it! They discuss their mutual passion for the water treatment industry and how important it is to encourage young people to join.
Mike and a dealer troubleshoot an unsuccessful install of a newly introduced RO.
Microplastics & Nanoplastics -Listen to this short update for the latest industry news.
Host, Mike Urbans & Justin Mest of AO Smith discuss HomeShield™, the latest point of entry PFAS reduction system, All in One Tank!
In this episode of It’s Your Water, Michael Urbans and Justin Mest of Master Water Conditioning, share their expertise on pH and treatment methods for correction of low pH water. Together they discuss the topics of pH, corrosion and alkalinity, and the importance of proper testing; the pros and cons of treatment using calcite (calcium carbonate) and soda ash (sodium carbonate) in well water applications; high pH and alkaline ...
Mike and Denise discuss oxidation with manganese dioxide treated media - Pyrolox Advantage. The "rules of engagement" for its use, the properties, advantages, benefits and specifications. It is used for the removal of Iron, Manganese & Sulfur.
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