Would Recommend: Real Stories From Businesses Worth Talking About with Nikki McKnight
Some businesses get reviewed. Others get raved about. Would Recommend goes behind the five stars with the founders who earned them. Every episode is a real story from a real business that figured out how to turn their client experience into their most powerful growth engine, without more ad spend, without more content, just by designing something worth talking about. Host Nikki McKnight is a CX and operations strategist with 15+ years across wildly different industries and geographies. Each week, she talks with founders about the specific decisions, the costly experiments, and the moments of truth that separate a satisfied client from a raving one. Some episodes are solo deep-dives into a CX principle or framework. Others bring two founders from the same industry together to show how the same problem can be solved two completely different ways, and why both work. This is not a marketing podcast. Client experience is not a layer on top of your marketing strategy; it is the growth engine your marketing can't replace. If your clients are happy but not referring you, this show is for you. Would Recommend is for founder-led businesses in retail, hospitality, food and beverage, professional services, wellness, events, and beyond.
Episodes
Scope creep. Client reliance. The quiet chaos of selling a service to a human being who doesn't always know what they want. Call them agency problems if you want, but if you've ever said yes to something and spent three weeks wondering why, this conversation is for you.
Andréa Jones and Natalia Kaplan have both built agencies from the ground up, blown past their own limits, and come out the other side with very different ...
There is a 1970s children's television show that had a more rigorous empathy standard than most businesses apply to their client communication. And the test its head writer used on every single sentence before it could air is one of the most useful frameworks Nikki has ever brought into a client engagement.
What you'll hear in this episode:
- How the Mr. Rogers' writing team stress-tested every sentence before it air...
What does it mean to design something a customer will hold in their hands every single day?
Nikki sits down with two founders who built physical products rooted in confidence, clarity, and self-belief, and who both obsess over the experience long after the order ships.
What you'll hear in this episode:
- The story behind the pink metallic envelope, and why Lisa gets unboxing videos from customers who weren't expecting to ...
This is the first episode of Would Recommend, and Nikki is starting here on purpose: because customer experience is one of the most used and least understood terms in business, and getting it wrong is quietly costing founders more than they realize.
What you'll hear in this episode:
- Why customer experience and customer service are not the same thing, and why that confusion is where most founders start building defensively in...
Some businesses get reviewed. Others get raved about. Would Recommend goes behind the five stars with the founders who earned them.
I'm Nikki McKnight, CX and operations strategist and the host of this show. Every week, I sit down with founders who built something worth talking about and get into the real decisions behind it. What they designed on purpose, what broke, what they rebuilt. The thesis: you don't need more mark...
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